Latest News
Caesars Entertainment Launches its Newest Proprietary iGaming Platform, Horseshoe Online Casino
Caesars Entertainment Inc. has launched Horseshoe Online Casino, a cutting-edge online casino app and desktop platform developed for the seasoned casino player.
Horseshoe Online Casino builds on the legacy of the Horseshoe brand, a leader in providing exceptional gaming experiences since 1951 with a heritage that celebrates casino players who know what they want. Now live exclusively in Michigan with plans to expand into other jurisdictions where Caesarsâ digital iGaming platforms are live, Horseshoe Online Casino leverages the vast network of world-class Caesars destinations throughout North America to deliver a rewarding experience that ties online gaming to Caesarsâ industry-leading customer loyalty program, Caesars Rewards.
âThe Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what weâve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of playersâ hands,â said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The debut launch of Horseshoe Online Casino in Michigan is made possible through Caesarsâ partnership with Sault Ste. Marie Tribe of Chippewa Indians. Those 21 and older in The Great Lakes State can now download the Horseshoe Online Casino app on iOS and Android or visit horseshoeonlinecasino.com to enjoy a dynamic online casino experience with a revolutionary multi-lobby navigation layout modeled after a real-life casino floor layout with curated lobbies dedicated to core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Aesthetically, Horseshoe Online Casino immerses players into a platform accentuated by the classic sophistication of the Horseshoe brand and its signature gold horseshoe iconography, an emblem of good fortune proudly displayed at 10 Horseshoe destinations operated by Caesars Entertainment in North America. From a functionality standpoint, Horseshoe Online Casino operates on a natively built proprietary gaming platform with a bespoke bonus engine offering deeply customizable player promotions and a sleek interface with near-instant loading times, similar to the crown jewel of Caesars Entertainmentâs online casino portfolio, Caesars Palace Online Casino.
Much like the iconic Horseshoe Las Vegas on the Las Vegas Strip, Horseshoe Online Casino embodies the Horseshoe brand â the most rewarding place to play where legends are made. Since its inception, Horseshoe has been positioned as a leader in appealing to the savvy casino gamer. Its introduction into the online casino space aims to build onto this position by offering casino games featuring Horseshoe iconography, high limit slots, specialty table games, and an expanded library of progressive jackpots.
The new platform features a rich collection of exclusive, Horseshoe-branded custom gaming titles, made possible through Caesars’ strategic partnerships with leading gaming providers. Players can explore a range of exciting new titles, including Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming. These titles accompany the platformâs expansive gaming catalog, highlighted by emblematic titles offered across casino floors at Caesars Rewards destinations.
Players on Horseshoe Online Casino in the US earn Caesars Rewards Credits through their play that can be redeemed for exclusive Caesars Rewards experiences at one of Caesars’ more than 50 world-class destinations across North America. The platform also debuts with promotions offering digital players the chance to win real-world experiences at top Caesars destinations, like Horseshoe Las Vegas, with packages featuring travel credits, culinary experiences, VIP nightlife, and more.
Compliance Updates
Tennessee Sports Wagering Council Takes Action Against Illegal Sportsbook
The Tennessee Sports Wagering Council through its executive director issued $50,000 in fines to Bovada.lv, an unlicensed and therefore illegal sportsbook operating in Tennessee.
Bovada failed to comply with cease and desist letters delivered to addresses in Curaçao, and Council investigators placed wagers through Bovadaâs platform on three separate occasions, including as recently as October 16, 2024.
The Sports Gaming Act authorizes the Council to impose a $10,000 fine for the first offense of accepting wagers without a license, which rises to $15,000 for the second offense, and $25,000 for the third offense. Subsequent offenses may lead to the imposition of a $25,000 fine for each occurrence, an occurrence being a single wager accepted in Tennessee.
In the cease and desist letters, the Council ordered Bovada to allow all Tennessee users to withdraw any funds currently held by the unlicensed sportsbook.
âThe Sports Wagering Council recommends that Tennessee users of Bovada withdraw their funds immediately. Our primary role is the protection of the public interest through a safe, regulated environment, and Tennessee sports bettors need to know that just because they can access a sports betting website or app inside Tennesseeâs borders does not mean it is licensed to do business here,â Mary Beth Thomas, Executive Director of Tennessee Sports Wagering Council, said.
Legal sportsbook operators provide important bettor protections not found in the illegal market. If an individual wagers with unlicensed sportsbooks, their sensitive financial and personal information may not be protected and could even be shared with criminal enterprises. The bettorâs money could be withheld or disappear without a way to recover it.
The SWC is working closely with its network of law enforcement at the state and federal level to eradicate illegal sportsbooks such as Bovada and others.
Tennessee is the largest âonline-onlyâ sports betting market in the US, with more than $4.7 billion wagered in Tennessee last fiscal year through online sportsbooks licensed by the Council.
Gambling in the USA
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamavaâ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
âWe have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamavaâ to premiere Phoenix Link with flair, excitement, and celebration,â said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the gameâs additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
âYaamavaâ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. Itâs a great addition to the Yaamavaâ gaming floor,â said Kenji Hall, General Manager of Yaamavaâ Resort & Casino at San Manuel, said.
Latest News
Panel on the benefits of regulation in the Mexican iGaming market
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra GarcĂa Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: âIt has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.â
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: âThank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.â
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
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