Compliance Updates
Player Elite Enters U.S. Market, Receives BMM Testlabs Approval
Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.
Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.
Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:
Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.
Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.
Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.
Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.
Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.
HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face
Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.
“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.
“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”
Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”
Compliance Updates
Digitain Group Products are Certified for Brazil
Digitain among the first game and software suppliers to successfully meet Brazil’s new regulatory standards.
Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce that it is among the first game and software suppliers to successfully meet Brazil’s new regulatory standards.
The Brazilian gaming market is undergoing a significant transformation. With new regulations in place, gaming operators and providers must adapt quickly to meet these evolving requirements. This achievement underscores Digitain’s commitment to delivering high-quality gaming products and ensuring full compliance with local laws and regulations, allowing our partners to continue their operations seamlessly.
Arshak Muradyan, Digitain Group’s Chief Compliance Officer, stated, “Brazil’s gaming industry has witnessed rapid growth over the past few years, with more attention given to regulating and managing this fast-evolving market. In 2024, Brazil introduced stricter rules for gaming providers, including new certification requirements, enhanced player protection measures, and tighter oversight of both games and operators. The certification process, conducted by an authorised testing laboratory of GLI (Gaming Laboratories International), ensures that our products meet the high standards of quality and fairness mandated by Brazilian regulators.”
Ani Mkrtchyan, Chief Sales Officer of Digitain Group, said, “As a company operating on the global stage, Digitain Group has consistently recognised the importance of regulatory compliance. This is why we’ve acted swiftly to meet the new requirements set out by Brazil’s regulatory authorities, positioning ourselves as one of the first companies to successfully navigate this evolving landscape.”
“Digitain Group’s success in securing certification for the Brazilian market is a significant milestone, and we’re proud to be among the first to meet these new regulatory standards. By adhering to the highest standards of compliance, we ensure the integrity of the industry and position ourselves and our partners for continued success in one of the world’s fastest-growing gaming markets.”
Compliance Updates
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Compliance Updates
FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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