Compliance Updates
Player Elite Enters U.S. Market, Receives BMM Testlabs Approval

Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.
Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.
Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:
Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.
Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.
Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.
Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.
Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.
HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face
Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.
“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.
“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”
Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”
Compliance Updates
MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered

Minimum Deposit Casinos (MDC) has issued an expert commentary on what it calls a “regulatory reset” in the U.S. gambling sector, as lawmakers and regulators respond to explosive growth in consumer betting behavior. According to the American Gaming Association, Americans wagered a record $148 billion on sports in 2024. This surge has sparked new scrutiny from both federal and state-level authorities.
Recent legislative efforts in New York, Louisiana, and Montana have targeted sweepstakes-based casinos and skill-based betting formats. Proposed changes include tighter bet size limits, stricter advertising rules, and licensing reforms aimed at reducing player harm and increasing transparency.
“The regulatory environment is catching up with consumer behavior. There’s growing concern over how online gambling is marketed, accessed, and governed. Areas like responsible gaming, ad targeting, and instant deposits are now being looked at much more critically,” said a spokesperson at MDC.
According to the latest figures from the American Gaming Association, U.S. commercial gaming revenue reached $19.44 billion in Q2 2025, marking a 9.8% increase compared to the same period last year. Online casino gaming accounted for $2.6 billion of that total, reflecting a 32.3% year-over-year jump. The numbers underscore continued momentum for digital platforms even as regulations tighten.
MDC’s commentary urges both players and operators to stay ahead of the curve. As laws evolve, demand is rising for licensed platforms that offer low-deposit access, better responsible gambling tools, and full regulatory compliance.
Compliance Updates
Nevada Rep. Dina Titus to Add FAIR BET Act to 2026 Defense Budget

Nevada Rep. Dina Titus is strategically pushing forward her Fair Accounting for Income Realized from Betting Earnings Taxation Act, commonly known as the FAIR BET Act. She intends to attach it to the 2026 National Defense Authorization Act (NDAA), a key piece of legislation that must pass annually. This maneuver, revealed on August 27, is designed to increase the chances that her proposal will be enacted into law.
The FAIR BET Act seeks to reverse a disputed provision introduced under former President Donald Trump’s One Big Beautiful Bill Act. The provision lowered the gambling loss deduction from 100% to 90%, which is set to take effect in January 2026. This change has met significant resistance from both the gaming industry and individual gamblers, who argue that it unfairly taxes money that they never actually won.
Representative Titus, who co-leads the Congressional Gaming Caucus, initially introduced this succinct bill in July. However, it stalled in the House Ways and Means Committee. To overcome this hurdle, she is leveraging a common legislative tactic by attaching the amendment to the NDAA. Around two decades ago, a similar strategy helped pass the Unlawful Internet Gambling Enforcement Act amid a port security bill.
The initiative enjoys strong support from major gaming industry leaders and state officials. Prominent executives from companies such as MGM Resorts, Caesars, and Wynn Resorts have expressed concern to lawmakers about the financial impact this deduction limit could have on both players and casinos. The American Gaming Association has also condemned the recent tax rule, stressing that it unfairly penalizes a legal and regulated industry.
The FAIR BET Act is gaining momentum across party lines. So far, ten members in the House have endorsed it as co-sponsors. In addition, a Republican counterpart titled the WAGER Act was introduced in July by Representative Andy Barr of Kentucky. In the Senate, Nevada Senator Catherine Cortez Masto has proposed a similar measure known as the FULL HOUSE Act.
Supporters emphasize the importance of this amendment for states like Nevada, where gambling significantly contributes to the economy. However, some critics argue that inserting tax policy changes into a defense authorization bill represents an overreach by lawmakers.
The amendment is currently under review by the House Rules Committee, with a vote expected within the next several weeks.
Compliance Updates
Arizona Department of Gaming Launches First-Ever Statewide Campaign to Empower and Protect Consumers

The Arizona Department of Gaming has launched its first-ever statewide Public Education Campaign focused on protecting consumers, promoting public awareness, and reducing the harms associated with unregulated gambling. This is a significant milestone in the Department’s ongoing efforts to protect consumers and ensure a safe and responsible gaming environment.
Arizona offers a variety of legal, regulated gaming options throughout the state, including tribal casinos, event wagering, fantasy sports, and parimutuel wagering. For 30 years, ADG has safeguarded the integrity of Arizona’s gaming industry through rigorous oversight, licensing, and enforcement in accordance with the Tribal-State Gaming Compacts. This new campaign expands on that mission by educating Arizonans on how to avoid illegal gambling and access support services when needed.
The campaign is designed to inform and empower the public by emphasizing the risks of engaging with unlicensed operators and providing them with tools to identify legal, regulated options. It aims to reduce consumer vulnerability, prevent exploitation, and help individuals make informed decisions if they choose to participate in gaming activities.
The campaign kicks off with a series of Public Service Announcements (PSAs), developed in collaboration with the Arizona Media Association, which will be aired across TV, radio, print, and digital platforms. Available in both English and Spanish, the PSAs will:
• Educate the public on how to identify legal, regulated gaming operators in Arizona
• Emphasize consumer protection and the safeguards provided by regulated gaming environments
• Highlight the role regulated gaming plays in supporting Arizona communities and essential services
• Promote the 1-800-NEXT STEP helpline, which connects individuals to confidential, 24/7 support for problem gambling.
To complement the PSAs, ADG has launched the Check Your Bet webpage, which serves as a centralized resource to verify regulated gaming and access consumer protection tools. The webpage includes:
• A searchable list and interactive map of authorized Tribal Casinos in Arizona
• A searchable list and interactive map of licensed Event Wagering and Fantasy Sports Operators and their retail locations
• Information on Advanced Deposit Wagering Providers (ADWPs), Off-Track Betting (OTB) locations, and permitted horse racing tracks in Arizona
• How to access the Division of Problem Gambling’s Helpline, a confidential Problem Gambling Self-Screening Quiz, and additional supportive resources
• How to request Self-Exclusion, a voluntary program to prohibit oneself from Tribal Casinos and Event Wagering and Fantasy Sports Contests
• Guidance on submitting tips about suspected illegal gambling to the Department and filing consumer complaints with the Arizona Attorney General’s Office.
“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection. This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support. By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling,” said Jackie Johnson, Director of the Arizona Department of Gaming.
Since its founding in 1995, the Department has worked tirelessly to ensure that Arizona’s gaming industry operates with transparency, integrity, and responsibility. The campaign will run through the end of March 2026 and reflects ADG’s commitment to a safe, transparent, and well-regulated gaming landscape in Arizona.
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