Compliance Updates
Player Elite Enters U.S. Market, Receives BMM Testlabs Approval

Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.
Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.
Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:
Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.
Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.
Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.
Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.
Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.
HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face
Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.
“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.
“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”
Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”
Compliance Updates
AU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance

AU10TIX, a global leader in identity verification and fraud prevention, announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds.
In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act (CCPA) mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU, and Australia.
AU10TIX’s free Child Safety Age Assurance Risk and Readiness Assessment consists of six short questions about an organization’s sector, security measures, and ID verification processes. Upon completion, participants receive a customized Risk Assessment Report outlining key vulnerabilities and practical recommendations for improving compliance. They also receive a comprehensive 13-page Age Assurance Readiness Guide to help them navigate the complex landscape of age verification regulations.
“As age-based regulations expand globally, businesses are actively seeking guidance on how to balance security, compliance, and user convenience. Our new Risk and Readiness Assessment helps organizations identify their unique risks and stay compliant without compromising the customer experience. This perfectly complements our Selfie-based Age Estimation solution, which adds an extra layer of protection to help ensure safe use of our platform by minors,” said Yair Tal, CEO of AU10TIX.
AU10TIX also offers a Selfie-based Age Estimation solution that leverages advanced AI-driven biometric technology to analyze facial features and estimate age without the need for a government-issued ID. It streamlines the experience by requiring only a selfie, cutting verification time to two seconds while delivering the industry’s most accurate age estimates. It simultaneously conducts a liveness check and analyzes the selfie using AI models trained on millions of biometric data points, which accurately estimate age without storing any personal data. By reducing the need for full ID verification, this approach can reduce costs by up to 10x and boost completion rates by 27%.
Canada
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
Canada
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
-
Compliance Updates7 days ago
Intralot informs the investment community about the withdrawal of the Maryland contract award Augu
-
Latest News7 days ago
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM
-
Latest News6 days ago
Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts
-
Compliance Updates6 days ago
NCPG Celebrates Senate Action on Military Gambling Addiction Research
-
Latest News5 days ago
Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos
-
Compliance Updates5 days ago
Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering
-
Compliance Updates5 days ago
SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil
-
Latest News5 days ago
Stake strikes new global partnership with Street League Skateboarding