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Compliance Updates

Player Elite Enters U.S. Market, Receives BMM Testlabs Approval

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Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.

Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.

Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:

Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.

Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.

Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.

Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.

Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.

HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face

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Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.

“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.

“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”

Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”

Compliance Updates

Public Health Advocacy Institute (PHAI) Joins Congressional Leaders to Reintroduce SAFE Bet Act Ahead of March Madness

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The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law supports Congressman Paul D. Tonko (NY-20) and Senator Richard Blumenthal (D-CT) as they reintroduced the SAFE Bet Act, which addresses the risks associated with legalized gambling.

As of 2025, 39 states and the District of Columbia have legalized sports betting, but the necessary safeguards are not in place to address the public health risks that legalizing sports betting creates. The SAFE Bet Act, first introduced in September 2024, addresses those public health concerns.

The SAFE Bet Act establishes federal standards while preserving the opportunity for anyone who wishes to participate in legal sports betting. These standards will address advertising, affordability, and artificial intelligence issues.

Director of Gambling Policy at PHAI, Dr. Harry Levant, said: “The rapid and unprecedented expansion of the gambling industry has resulted in a public health crisis the scope of which we are only beginning to recognize.”

“Once unthinkable partnerships between the gambling industry, professional and collegiate sports, broadcast media, and technology companies have resulted in the delivery of non-stop gambling action on virtually every phone, tablet, computer, and television. Gambling is a known addictive product, and the 2025 SAFE Bet Act protects the public by replacing the ethically flawed ‘responsible gaming’ model with comprehensive public health solutions designed to prevent gambling-related harm,” Levant added.

“Like cigarettes, online sports gambling apps are a highly addictive product designed to entrap consumers into compulsive use, robbing them of free choice as well their money. The Safe Bets Act aims, among other things, to eliminate the predatory features of current sports betting apps, still allowing users to bet on the game but not to bet compulsively instead of even watching the game,” said PHAI President and Professor of Law at Northeastern University, Richard Daynard.

“Where there is a public health problem, there needs to be a public health solution. At PHAI, we understand that blaming the people who are struggling with gambling and referring to them as ‘irresponsible’ consumers is not a public health solution. The 2025 SAFE Bet Act recognizes that the government needs to take a more active role when dealing with the new high-intensity sports gambling products that are causing so much pain today. The SAFE Bet Act is a public health solution,” said Mark Gottlieb, Executive Director of PHAI.

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Compliance Updates

PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

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PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.

“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.

Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.

“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.

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Canada

Fennica Gaming Granted Supplier License for Ontario Market

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Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.

The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.

“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.

Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.

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