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Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio

Fredrik Johansson, CEO and Founder at Fantasma Games, on the challenging environment and organizational focus it takes for developers to create a sustainable business amid ever-increasing levels of competition.
Five years ago, the market entry barrier for a new game studio was relatively low.
This, combined with the low cost of accessing global and local distribution networks through well-established aggregators, led to an influx of studios moving into the space.
The result? Today, there are more than 750 game studios that released close to 11,000 new titles during 2023 alone â on average, an operator takes content from more than 60 providers.
One of the main challenges is that game themes and mechanical similarities now exist between the vast majority of games, and this is impacting the wider competitiveness of the market, and ability to position a unique player experience.
The market barrier entry for a new game studio is now incredibly high and for those who can get up and running, actually staying in the game is almost impossible.
Why? Because studios need to build trust with their portfolio and product roadmap and have a proven track record of creating premium content that hits the market with players.
If you canât achieve this, you quickly find there is no demand for your games.
Does this mean new studios canât succeed? Of course not. Fantasma Games is proof that with a clear focus and strategic direction you can get in on the action and find meaningful and trustful place in the market.
We have been able to establish ourselves as an innovative and premium provider of player-centric games that go beyond gambling to truly engage players.
We also keep our promises, and our customers are confident in our ability to continue to deliver games that perform highly and generate outstanding player engagement KPIs.
For me, this is crucial to the success of any studio.
Studios must be able to deliver premium, high-performing games that resonate with a wide range of player audiences in multiple markets, but they must also earn the trust of their operator partners.
Operators need to be confident in the studioâs strategic growth agenda and ambitions and that they will not only meet but exceed the goals they have set.
Of course, the success of a studioâs games comes into this and that is why the product roadmap must be balanced.
For Fantasma, this means daring to innovate and try something new while at the same time capitalising on existing high-performing mechanical frameworks that we know hit the mark with players.
The studios that take this approach can find they quickly move on from being the new kid on the block to being a major player in the content provision space.
For Fantasma, this has been achieved by working with a clear strategic plan and having a truly talented and passionate team always willing to go the extra mile to make a difference.
Hard work, focus and dedication from all our teams have been key to unlocking the strategic milestones that have enabled us to become established in this industry.
Again, I canât downplay how important it has been to foster trusted relationships with our customers who believe in our roadmap and organisational capabilities just as much as we do.
Of course, you must always ensure the business is moving forward and thatâs why we recently launched our own remote game server, FantasmaXpand.
This allows us to capitalise on existing partnerships and expand our joint collaborative initiatives in a way that ensures our customers are integral to how our roadmap is prioritised and developed.
It means our teams can focus on enhancing the technology roadmap, tuned and calibrated to our customerâs specific needs which in turn allows us to bring even more value to our partners.
This includes being able to deploy our content into new markets â another important capability for a studio to not only survive but thrive.
It has been natural for us to expand our geographical footprint alongside our international customers, as well as build strong local partnerships in key markets such as the US.
This ensures we stay relevant and allows us to keep optimising our global and local games roadmap in tight collaboration with our partners.
So, when you look at what goes into making a studio a success today compared to five years ago, itâs perhaps easy to see why some companies simply donât make it.
Thankfully, Fantasma is a success story, but it has taken a great deal of passion and hard work to get to where we are today â and this is just the beginning.
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Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030

The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.
Sports Betting Market Report Highlights:
⢠The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.
⢠Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.
⢠Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.
⢠Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.
The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.
Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.
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CANJ Launches âCasinos United Against Hungerâ Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJâs mission.
âEnding hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,â said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJâs Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
âAtlantic County has some of the highest rates of food insecurity in the state. Weâre grateful to the Casino Association of New Jersey for helping to honor the FoodBankâs 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,â said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJâs 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic Cityâs casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative â Ballyâs Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainmentâs Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel â are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
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Austin to Host Inaugural Global Esports Industry Week in June 2025

The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18â22 June 2025 in Austin, Texas.
Staged alongside the sold-out BLAST.tv Austin Major Finals (21â22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.
Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and âonly-in-Austinâ social experiences, ensuring every conversation can translate into actionable collaboration.
Agenda highlights include:
⢠Esports Leaders & Evening Garden Party (19 June) â a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.
⢠International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) â first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.
⢠ESIC Global Esports Summit (20 June) â thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.
⢠Premium Networking Experiences (20-21 June) â uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.
Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.
Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: âThe global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that needâa neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.
âOver the course of five days, weâll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industryâs most influential decision-makers in Austinâalongside the energy of the BLAST.tv Majorâweâre setting the stage for agreements and initiatives that will shape esports for the next decade.
âESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.â
Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: âAs co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldnât have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.
âThisâll be a great few days, with a lot of hands shook and deals done, and if youâre a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!â
James Woollard, Director of Market Development at BLAST, said: âBringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. Weâre proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.â
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