Latest News
Konami Gaming and Xailient Demonstrate Major Expansions to SYNK Vision at Las Vegas Global Gaming Expo
Konami Gaming Inc. and Xailient announced that SYNK Vision, the world’s only player facial recognition solution for Electronic Game Machines (EGM), has been expanded to provide instant recognition of casino players at table games. Konami will be demonstrating the solution at the Global Gaming Expo (G2E) in Las Vegas from October 8-10, 2024.
In 2023, the launch of SYNK Vision revolutionized player tracking and harm minimization by offering instant login capabilities for both carded (known) and optionally anonymous (unknown) players — eliminating the need for player loyalty cards, or other method of logging onto the player tracking system. Leveraging privacy-safe facial recognition technology from Xailient, Konami’s SYNK Vision addresses challenges such as identity fraud, duplicate player records, and gaps in player tracking data, even for anonymous users. By employing proprietary, secure facial recognition methods, SYNK Vision enables de-identified tracking of all players—whether carded or anonymous — closing loopholes in anti-money laundering procedures since all players are tracked and facilitating anonymous bonusing. Importantly, SYNK Vision is not limited to gaming environments; it can also recognize and reward players in non-gaming areas, offering a comprehensive solution that enhances the overall guest experience across various settings.
With the addition of SYNK Vision table games support, casinos can benefit from seamless player tracking at table games (both carded and refused name), for a consistent player experience across the property. SYNK Vision for tables uses smart cameras to detect players seated at the tables, integrating with the player ratings system to streamline operations and ensure accurate data entry. Artificial intelligence (AI) helps the casino staff by automating the tasks of player identification and player identity verification, removing opportunity for human error and speeding up the player experience from sit-down to buy-in.
“Table games staffs’ jobs keep getting harder, SYNK Vision returns the staff to their core role in customer service and entertainment faster. Staff enjoy interacting with players, but sometimes find the role of policing IDs, tracking AML an impediment to building rapport. This table game extension of SYNK Vision helps keep the fun,” said Tom Soukup, senior vice president & chief systems product officer at Konami Gaming Inc.
Smart cameras process AI inside the camera itself, instead of transmitting video for processing in servers or the cloud, and can easily be installed into EGM or on tables. This decentralized approach processing, known as “Edge AI”, dramatically reduces the costs associated with AI systems because existing networks and servers do not need to be upgraded. This approach also improves security and privacy.
Lars Oleson, chief executive officer of Xailient, said: “Edge AI is a game changer. Casinos can roll out this technology without major infrastructure upgrades, reducing cost, risk, and hassle. The bottom line is we can affordably deliver enhanced customer experience without sacrificing customer privacy. Together, we are setting the stage for the next generation of gaming experiences.”
SYNK Vision emphasizes secure identity management and harm minimization, ensuring a safer, more responsible, and personalized casino experience.
“In the Asia Pacific market, and Australia, under new regulatory constraints in particular, players’ secure and unique identity becomes key to good operational governance of casinos. Whether to ensure identity linked to AML transactions or identity of players redeeming promotional activity, SYNK Vision exclusively provides casinos with best practice technological solutions,” said Gerard Crosby, senior vice president & chief games product officer at Konami Gaming and director of Konami Australia Pty Ltd.
Jay Bertch, senior vice president & chief commercial officer at Konami Gaming, said: “Cards have known friction points, but the anonymous (or unknown player) is likely far larger than we can measure. Consider the situation that a player left their card in their room and are meeting friends for dinner. Will they play while they wait? Or, since they aren’t earning points, do they distract themselves with their phone? SYNK Vision removes that impediment to customer experience by enabling the player to ‘card-in’ via facial recognition.”
SYNK Vision is revolutionizing casino industry standards for harm minimization, secure identity management, and responsible gaming—realized through close strategic partnership between Konami Gaming and Xailient. SYNK Vision is testament to shared industry dedication to innovation and enhancing the overall casino experience.
G2E attendees are encouraged to visit booth #1256 at The Venetian Expo on October 8-10, 2024 to explore SYNK Vision and more Konami releases.
WA.Technology, the award-winning B2B solutions provider, is excited to announce its entry into the rapidly expanding Peruvian gaming market after receiving the necessary certifications from the country’s gambling regulator, Ministerio de Comercio Exterior y Turismo (MINCETUR).
Already recognised as the most sought-after B2B solutions provider for LatAm, the award-winning provider is now bringing its iGaming expertise to operators across Peru, having already partnered with the majority of the continent’s biggest brands.
In total, WA.Technology offers its LatAm partners a full spectrum of iGaming solutions via its WA.Platform, WA.Sports, WA.Casino, WA.Fantasy, WA.Affiliates and WA.Lottery verticals.
With WA.Technology boasting multiple regional offices across the continent, the provider has now stated a firm commitment to ensuring that its Peru operator partners will be given the best of its technology to gain local market share.
These include its latest lottery platform, with players able to access more than 70 of the world’s biggest lottery formats, Highly popular Lottery games from the USA will also be available, such as Powerball and Megamillions, reaching in excess of $1bn.
In addition, local operators will be able to harness WA.Technology’s latest Fantasy Sports and its US-inspired Pick’Em Play Props offering, which is being rolled out imminently to big-name operators across the continent.
Designed for players to unleash their sporting expertise across Daily Fantasy Sports and Free-to-Play predictor games, both represent a tried and tested acquisition tool for LatAm operators to boost engagement, retention and cross-selling opportunities.
Local partners will also be able to access WA.Technology’s latest WA.Affiliates vertical, designed to transform LatAm operators’ player-focused marketing and customer acquisition strategies.
Featuring affiliate tracking features, performance tracking software, and the option to introduce gamification, WA.Affiliates represents an unparalleled acquisition tool for operators to reach new audiences and drive traffic back to casinos and sportsbooks.
Commenting on the company’s launch in Peru, Axel Antillon, Regional Director LatAm at WA.Technology, said: “Peru represents a significant opportunity for WA.Technology; we are very excited to be embarking on this new journey! The country’s growing appetite for gaming and entertainment-led experiences aligns perfectly with our mission to deliver LatAm’s best gaming products.
“By entering the Peruvian market, we’re able to support local operators in enhancing their player experience, improving operational efficiency, and ultimately, growing their business. We look forward to becoming a trusted partner to the region’s operators as we establish a long-term presence here.”
Since regulations were introduced in October 2023, Peru has been pinpointed as one of LatAm’s major growth markets by industry experts.
Reports project the market to grow at a compound annual growth rate (CAGR) of 9% between 2023 and 2031, largely driven by increased digital adoption and growing demand for online entertainment.
MINCETUR, Peru’s regulator, estimates that approximately Sol3.8 billion (€1bn) in bets was placed in 2022, with online gaming and sports betting estimated to produce Sol162m (€40.6m) a year in taxes for the state.
SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, supports the global Pink October initiative to attract attention to preventing breast cancer.
This year’s Pink October campaign at SOFTSWISS is themed “A Minute Today, a Future Ahead” and emphasises the importance of early detection and preventative care. Breast cancer is the most common cancer affecting women, and early diagnosis is key in the fight against the disease. When it is noticed early, the 5-year relative survival rate is 99%.
Early detection involves doing monthly breast self-exams and planning regular clinical breast exams and mammograms. Half of the 2,000 SOFTSWISS employees are women, and the company will refund each of them for ultrasounds and mammograms in October and November.
Pink October at SOFTSWISS offers a wide range of activities throughout the month. In addition to reimbursing for medical examinations, an online webinar on mental health will provide valuable insights for those who face the disease. To support the international charity movement “Butterfly Support Mission”, women from SOFTSWISS will take part in a themed race.
The company’s employees also personally support the initiative. To further raise awareness, prominent female influencers from the SOFTSWISS community share information about the campaign across social media, amplifying the message of self-care and vigilance.
“Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,” shares Chief Marketing Officer at SOFTSWISS, Valentina Bagniya.
Notably, the iGaming industry recognised SOFTSWISS’ strong dedication to ensuring the best working conditions for its employees. A few weeks ago, SOFTSWISS received the esteemed accolade “Employer of the Year” at the SBC Awards.
Supporting the Pink October initiative for the second year in a row, SOFTSWISS continues to lead by example, emphasising the importance of preventive health measures and community support. Through this initiative, the company hopes to inspire its employees and society to take action today for a healthier tomorrow.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Kambi Group plc signs first major odds feed partnership with leading US operator Hard Rock Digital
Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has entered into a landmark agreement with Hard Rock Digital, one of the leading sports betting operators in the US, to deliver its new cutting-edge Odds Feed+ solution to the operator’s multi-state Hard Rock Bet brand which is available in eight US states including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
The partnership will see Kambi provide Hard Rock Bet with its comprehensive suite of odds across both pre-match and live betting, with odds uniquely benefitting from the power of Kambi’s leading turnkey sportsbook, as well as Kambi’s AI trading division Tzeract. Hard Rock Bet is expected to launch with Kambi’s Odds Feed+ in Q4 2024.
Kambi’s full library of odds are delivered through a single API integration, giving operators the ability to create their own bespoke Odds Feed+ package, with the freedom to revise on demand. Hard Rock Bet will initially offer a selection of Kambi’s global sports odds, however, the flexibility of Kambi’s single API odds feed provides Hard Rock Bet the ability to add additional international or US sports as required.
As Kambi’s first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi’s long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken by Hard Rock Digital over the coming years.
Werner Becher, Kambi CEO, said: “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”
Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, added: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”
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