Latest News
Konami Gaming and Xailient Demonstrate Major Expansions to SYNK Vision at Las Vegas Global Gaming Expo

Konami Gaming Inc. and Xailient announced that SYNK Vision, the world’s only player facial recognition solution for Electronic Game Machines (EGM), has been expanded to provide instant recognition of casino players at table games. Konami will be demonstrating the solution at the Global Gaming Expo (G2E) in Las Vegas from October 8-10, 2024.
In 2023, the launch of SYNK Vision revolutionized player tracking and harm minimization by offering instant login capabilities for both carded (known) and optionally anonymous (unknown) players — eliminating the need for player loyalty cards, or other method of logging onto the player tracking system. Leveraging privacy-safe facial recognition technology from Xailient, Konami’s SYNK Vision addresses challenges such as identity fraud, duplicate player records, and gaps in player tracking data, even for anonymous users. By employing proprietary, secure facial recognition methods, SYNK Vision enables de-identified tracking of all players—whether carded or anonymous — closing loopholes in anti-money laundering procedures since all players are tracked and facilitating anonymous bonusing. Importantly, SYNK Vision is not limited to gaming environments; it can also recognize and reward players in non-gaming areas, offering a comprehensive solution that enhances the overall guest experience across various settings.
With the addition of SYNK Vision table games support, casinos can benefit from seamless player tracking at table games (both carded and refused name), for a consistent player experience across the property. SYNK Vision for tables uses smart cameras to detect players seated at the tables, integrating with the player ratings system to streamline operations and ensure accurate data entry. Artificial intelligence (AI) helps the casino staff by automating the tasks of player identification and player identity verification, removing opportunity for human error and speeding up the player experience from sit-down to buy-in.
“Table games staffs’ jobs keep getting harder, SYNK Vision returns the staff to their core role in customer service and entertainment faster. Staff enjoy interacting with players, but sometimes find the role of policing IDs, tracking AML an impediment to building rapport. This table game extension of SYNK Vision helps keep the fun,” said Tom Soukup, senior vice president & chief systems product officer at Konami Gaming Inc.
Smart cameras process AI inside the camera itself, instead of transmitting video for processing in servers or the cloud, and can easily be installed into EGM or on tables. This decentralized approach processing, known as “Edge AI”, dramatically reduces the costs associated with AI systems because existing networks and servers do not need to be upgraded. This approach also improves security and privacy.
Lars Oleson, chief executive officer of Xailient, said: “Edge AI is a game changer. Casinos can roll out this technology without major infrastructure upgrades, reducing cost, risk, and hassle. The bottom line is we can affordably deliver enhanced customer experience without sacrificing customer privacy. Together, we are setting the stage for the next generation of gaming experiences.”
SYNK Vision emphasizes secure identity management and harm minimization, ensuring a safer, more responsible, and personalized casino experience.
“In the Asia Pacific market, and Australia, under new regulatory constraints in particular, players’ secure and unique identity becomes key to good operational governance of casinos. Whether to ensure identity linked to AML transactions or identity of players redeeming promotional activity, SYNK Vision exclusively provides casinos with best practice technological solutions,” said Gerard Crosby, senior vice president & chief games product officer at Konami Gaming and director of Konami Australia Pty Ltd.
Jay Bertch, senior vice president & chief commercial officer at Konami Gaming, said: “Cards have known friction points, but the anonymous (or unknown player) is likely far larger than we can measure. Consider the situation that a player left their card in their room and are meeting friends for dinner. Will they play while they wait? Or, since they aren’t earning points, do they distract themselves with their phone? SYNK Vision removes that impediment to customer experience by enabling the player to ‘card-in’ via facial recognition.”
SYNK Vision is revolutionizing casino industry standards for harm minimization, secure identity management, and responsible gaming—realized through close strategic partnership between Konami Gaming and Xailient. SYNK Vision is testament to shared industry dedication to innovation and enhancing the overall casino experience.
G2E attendees are encouraged to visit booth #1256 at The Venetian Expo on October 8-10, 2024 to explore SYNK Vision and more Konami releases.
Compliance Updates
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
Latest News
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
Latest News
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
-
Latest News5 days ago
Rivalry Reports Full-Year 2024 Results as Strategic Turnaround Takes Hold, Operating Loss Narrows, and Efficiency Improves
-
Latest News7 days ago
NASCAR & iRacing Renew Partnership with PlayVS
-
Latest News6 days ago
Caesars Entertainment Launches Signature Blackjack Surrender Across Online Casino Platforms in New Jersey
-
Latest News6 days ago
Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm
-
Compliance Updates6 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Latest News5 days ago
Brightstar Lottery Completes Sale of its Gaming & Digital Business
-
Latest News5 days ago
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito
-
Compliance Updates5 days ago
Aristocrat Gaming Wins Land-based License to Develop MONOPOLY Slot Games