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Feel the energy of the dance floor in Spinnin' Records Into the Beat. Born from the exciting partnership between Playn GO and Spinnin Records, this slot transports you to a world of rhythmic euphoria. DJs, dazzling lights, and top-notch features set the stage for unforgettable gameplay, celebrating the fusion of music and gaming. Spinnin' Records Into the Beat immerses players in a dance floor vibe, where iconic DJs and performers come together to create a high-energy gaming experience. With the crowd roaring and the music pounding, youre the centrepiece of this high-energy spectacle.

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SOFTSWISS Launches Expert Casino SEO Guide

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SOFTSWISS Launches Expert Casino SEO Guide

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.

iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%

SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips. 

 

Why is SEO Important for Online Casinos?

SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly  website can turn into a waste of budget.

A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.

 

Key Steps to Upgrade Online Casino SEO

When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:

  • Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
  • On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
  • Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
  • Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
  • Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.

Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive  businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”

The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine

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Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.

Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.

The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.

The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.

Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.

Most importantly, these games are available exclusively on Favbet’s website and mobile applications.

Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.

PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.

License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.

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Gambling in the USA

Major Casino Operators Ready to Invest if Georgia Lifts Casino Ban

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As discussions about legalizing gambling in Georgia gain momentum, major casino operators like Wynn Resorts and Boyd Gaming are poised to lead the charge if the state changes its restrictive laws.

During a recent Georgia House study committee meeting, Christopher Gordon, president of Wynn Resorts’ development arm, expressed keen interest in building a multibillion-dollar casino should legal barriers be removed. Similarly, Boyd Gaming’s government affairs vice president Ryan Soultz highlighted Georgia’s market attractiveness.

Wynn’s model would be similar to its $2.6 billion Encore Boston Harbor, suggesting that a new Georgia casino could employ up to 4000 workers and contribute substantial gaming tax revenue.

Although specific locations have not been chosen, both companies have indicated they would need constitutional changes to move forward. Their willingness to invest heavily in the Peach State demonstrates a strong belief in the untapped potential of the state’s gambling market.

Such developments offer a compelling argument for lawmakers to consider gambling expansion, marking a shift toward economic incentives as a primary motivator for legislative change.

Should Georgia proceed with legalizing casino gambling, the legislative language will be crucial in shaping the industry’s landscape. Key proposals may include requiring casino companies to invest at least $1.2 billion per resort and generate a minimum number of jobs, often set at around 10,000 per license. This ensures that any developments bring tangible benefits to the local economy.

Additional legislative demands include rigorous background checks for key personnel, proven industry experience, and adherence to strict technical and financial standards. Only companies with substantial capital and robust infrastructure, like Wynn Resorts and Boyd Gaming, are likely to meet these stringent requirements.

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Gambling in the USA

Plaza Hotel & Casino to welcome the U.S. National Champions Summerlin South All Stars to be TNT Ignitors for Welcome to the Weekend Friday Fireworks, next Friday, Sept. 5

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The Plaza Hotel & Casino will welcome the U.S. National champions, the Summerlin South All Star team to be the special guest TNT Ignitors of the property’s Welcome to the Weekend Friday Fireworks show, next Friday, Sept. 5 at 9:15 p.m., taking place on the Plaza’s rooftop pool deck.

“Getting to ignite the Plaza’s amazing fireworks show is a great honor for the team,” said Chris Mallory, president of Summerlin South. “And we thank the Plaza and Jonathan for the warm welcome and fun celebration planned for the team, including a pizza party for them and their families.”

“All of Las Vegas is proud of the accomplishments that the Summerlin South team made in the All Star postseason,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We look forward to hosting the team and their families, and we hope all of their fans come out to celebrate with them and enjoy the fireworks show.”

The summer fireworks shows are staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September.

The public can watch the Welcome to the Weekend Friday Fireworks Show for free at the rooftop pool, at Carousel Bar under the Plaza’s iconic dome, and from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

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