Latest News
SOFTSWISS Launches Expert Casino SEO Guide
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.
iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%.
SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.
Why is SEO Important for Online Casinos?
SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.
A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
Key Steps to Upgrade Online Casino SEO
When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:
- Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
- On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
- Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
- Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
- Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.
Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
CT Interactive Expands its Global Footprint with Novibet
CT Interactive, a global provider of online gaming solutions, has announced the launch of its games on Novibet’s platforms for Mexico (www.novibet.mx) . This partnership underscores CT Interactive’s commitment to expanding its reach and delivering high-quality gaming experiences to players worldwide.
Striving to offer exciting content to its users, Novibet.mx will now feature a selection of CT Interactive’s newest and most innovative games. Players in Mexico can now enjoy Star Girl, a captivating game that combines stellar graphics with thrilling gameplay; The Big Chilli, a spicy title that promises exciting features; Dr. Winstein Buy Bonus, a unique game where players can take control of their gaming experience with the Buy Bonus feature; Clover Queen, a game that brings the luck of the Irish to the reels, offering big wins and enchanting visuals. These slot games are designed to offer a diverse range of gaming experiences, ensuring there’s something for every player’s taste. This launch marks a significant step in CT Interactive’s strategy to bring fresh and engaging content to the rapidly growing Mexican online gaming market.
Simultaneously, CT Interactive has announced the release of its comprehensive portfolio of 61 games on Novibet.com, catering to markets regulated by the Malta Gaming Authority. This extensive collection includes some of CT Interactive’s most popular and enduring titles, such as Lucky Clover, a fan-favorite known for its classic design and rewarding gameplay; Win Storm, an action-packed game with dynamic features and high win potential; HOT 7’s X 2, an exciting slot game that offers double the excitement and twice the winning opportunities. The integration of these games is set to enhance Novibet’s offering, providing players with a wide variety of high-quality slots that deliver both entertainment and the potential for significant rewards.
This partnership between CT Interactive and Novibet is a testament to both companies’ dedication to delivering top-tier gaming experiences.
Monika Zlateva, CCO of CT Interactive, said: “We are thrilled to partner with Novibet to bring our latest games to more players. This collaboration aligns with our goal of reaching new audiences and providing them with the high-quality gaming experiences that CT Interactive is known for. We look forward to a successful partnership with Novibet as we continue to grow and innovate in the online gaming industry.”
Foteini Matthaiou, Casino Product & CRM Director, said: “At Novibet, our mission is to bring players a gaming experience that is not only entertaining but also distinctive and dynamic. Partnering with CT Interactive allows us to introduce a range of innovative titles that resonate with players seeking something fresh and engaging. We are happy to bring these captivating games to our platforms in Mexico and across Malta Gaming Authority regulated markets, ensuring our users enjoy both thrilling gameplay and the highest standards of quality. This collaboration reflects our ongoing dedication to pushing the boundaries of what online gaming can offer.”
Compliance Updates
Public Health Advocacy Institute (PHAI) and Congressional Leaders Unveil the SAFE Bet Act to Address Sports Betting Risks
Public Health Advocacy Institute (PHAI) at the Northeastern University School of Law has supported Congressman Paul D. Tonko (NY-20) and Senator Richard Blumenthal (D-CT) last week in introducing the SAFE Bet Act, which addresses the risks associated with legalized gambling.
The SAFE Bet Act is the first federal legislative initiative to address the vast public health implications of mobile sports betting since sports betting was legalized in 2018. When the SAFE Bet Act is enacted, federal standards will be set to create a safer and less addictive betting environment. While still allowing the freedom for those who wish to participate, these standards will include addressing advertising, affordability, and artificial intelligence issues.
PHAI’s President and Northeastern University Distinguished Professor of Law, Richard Daynard, said: “PHAI’s mission is to serve the greater good by seeking big ideas to advance public health and justice. That is why we’re fully dedicated to playing a leading role in work to bring about a comprehensive public health response to the looming crisis presented by the out-of-control gambling industry.”
“The gambling industry is following a playbook developed by the tobacco industry and this is a direct threat to public health. At PHAI, we will work tirelessly to address this threat and protect public health. Supporting the SAFE Bet Act is part of this effort,” Daynard added.
PHAI Executive Director Mark Gottlieb said: “It is my desire to play an important role in national and international efforts to develop and implement a public health approach to regulating the gambling industry and online gambling. At PHAI, we utilize a wide range of resources—including litigation and advocacy—to protect public health. It has become apparent that the gambling industry and its partners act with conscious and reckless disregard for public safety. Collaborating with Congressman Tonko and Senator Blumenthal to create the SAFE Bet Act is one part of how PHAI will bring a public health response to the gambling industry.”
“As the Director of Gambling Policy with the Public Health Advocacy Institute it is my role to develop comprehensive public health strategies and advocacy efforts to address the looming crisis being caused by the unprecedented expansion of the gambling industry and online gambling. The ‘responsible gaming’ model of industry self-regulation is unethical and an abject failure. At PHAI, we will help lead a growing movement to expose the failures of the gambling industry’s responsible gaming model. In doing so, we will develop and help implement a series of comprehensive public health reforms designed to regulate the gambling industry, prevent harm, and protect individuals and families. It is a privilege to support Congressman Tonko and Senator Blumenthal as we work to advance the SAFE Bet Act,” said Dr. Harry Levant, PHAI Director of Gambling Policy.
“Since their inception, sports and sporting events have been a chance for family, friends, and strangers to gather together in celebration of beloved teams and athletes in a great American pastime. But now, every single moment of every sporting event across the globe has become a betting opportunity. That resulted in a frightening rise in gambling disorder, which has in turn enacted a horrific toll on individuals, many of whom have lost their home, job, marriage, and their lives. We have a duty to protect people and their families from suffering the tremendous harm related to gambling addiction. Our SAFE Bet Act gets the job done and gives sports back to the American people,” Congressman Tonko said.
At the press conference, Senator Blumenthal said: “Right now, states have legalized gambling, but they failed to protect citizens against those excesses, abuses, and exploitations. State regulation is faint-hearted and half-baked. That’s why we need a national standard–not to ban gambling–but simply to take back control over an industry that is out of bounds.”
Latest News
SCCG Management Sponsors Mr. Olympia 2024 in Brazil, Supporting Client Partner Pillow Fight Championship (PFC)
SCCG Management, a global leader in gaming and sports betting advisory, has announced its sponsorship of Mr. Olympia 2024, taking place from October 18-20, 2024, in São Paulo’s Anhembi District. This year, SCCG will be supporting its client partner, Pillow Fight Championship (PFC), bringing the action-packed sport to one of the largest bodybuilding events in the world.
The Pillow Fight Championship has captivated audiences worldwide, combining high-energy competition with entertainment, and it will take center stage during Mr. Olympia. Over the course of the three-day event, attendees will be able to witness live PFC battles and even participate in the sport. Situated near the main bodybuilding competition, the PFC arena will offer an exciting addition to the event experience, drawing in fans from across Latin America.
Leading up to the event, SCCG will spearhead a 30-day content campaign throughout São Paulo, generating buzz and promoting PFC. Exclusive content, including interviews and behind-the-scenes challenges, will be shared across social media, giving sponsoring brands and fans a chance to connect with the sport in exciting new ways.
“SCCG is honored to sponsor Mr. Olympia 2024 and support our client partner, Pillow Fight Championship. PFC’s rise as a thrilling and unique combat sport aligns perfectly with SCCG’s mission to drive innovation and excitement in sports entertainment. We’re excited to contribute to the growth of this sport and look forward to engaging with the passionate bodybuilding and fitness community at Mr. Olympia,” said Stephen A. Crystal, Founder and CEO of SCCG Management.
-
Interviews7 days ago
Behind Rubystone’s Rise: How PeakPlay is Set to Shake Up the Social Gaming Market
-
Interviews7 days ago
Exclusive interview with WA. Technology: LatAm’s most established iGaming solutions provider
-
Latest News3 days ago
Fanatics Sportsbook & Washington Spirit Launch Groundbreaking Partnership For Market Access in Washington, D.C.
-
Canada3 days ago
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
-
Latest News4 days ago
Kambi Group plc signs multi-year online sportsbook partnership with fast-growing Brazilian operator KTO Group
-
Canada5 days ago
British Columbia Lottery Corporation and Future Anthem partner to establish Artificial Intelligence and Data Innovation Hub in Vancouver
-
Latest News5 days ago
GR8 Tech Expands in LatAm with Jugabet Partnership
-
Latest News5 days ago
Sleeper joins forces with Birches Health for Responsible Gaming Education Resources and Care