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MGM Resorts & BetMGM to Increase Responsible Gaming Messaging at NFL Stadiums During Upcoming Season

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BetMGM Expands Baseball Playoff Presence with League-wide Bullpen Advertisements

 

MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League (NFL) stadiums for the second year, with increased exposure for GameSense. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly. With this development, GameSense marketing will appear more often and in more prominent venue locations during each game.

GameSense messaging will be promoted at the following stadiums:

• Acrisure Stadium (Pittsburgh Steelers)
• Allegiant Stadium (Las Vegas Raiders)
• Empower Field at Mile High (Denver Broncos)
• Ford Field (Detroit Lions)
• GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
• M&T Bank Stadium (Baltimore Ravens)
• MetLife Stadium (New York Jets)
• Nissan Stadium (Tennessee Titans)
• State Farm Stadium (Arizona Cardinals)

In 2023, MGM Resorts and BetMGM were among the first gaming operators to promote responsible gaming through marketing within League stadiums.

“We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season. We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting,” Rhea Loney, Chief Compliance Officer at BetMGM, said.

BetMGM will also add to its catalog of advertisements in the coming months that highlight its comprehensive responsible gaming resources. The spots will feature brand ambassadors sharing engaging messaging, similar to its highly regarded responsible gaming commercial featuring NHL MVP Connor McDavid.

Also, coinciding with RGEM 2024, MGM Resorts is announcing a $440,000 contribution to fund responsible gaming research through the International Center for Responsible Gaming and Kindbridge Research Institute. These studies aim to advance industry best practices and fill significant research gaps on under-studied populations, including women military Veterans.

Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “The importance of responsible gaming research funding cannot be overstated. As a gaming industry leader, it’s imperative that our company supports efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”

Throughout RGEM 2024, MGM Resorts and BetMGM will continue to conduct extensive training to raise employee awareness of responsible gaming. Recently, MGM Resorts’ GameSense Advisor Program certified more than 500 customer-facing employees, equipping them with the skills and confidence to educate customers about casino games and empower them to make informed decisions. BetMGM will also deploy extensive employee training, including additional education for its VIP Staff, while advancing responsible gaming through lived experiences with its EPIC Global Solutions partnership.

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Additionally in September, new GameSense messaging will be displayed prominently on table games throughout MGM Resorts’ properties nationwide. Similar messaging will continue to be featured on all slot machines, 8000 of which include QR codes offering access to responsible gaming information and educational materials from GameSense. Responsible gaming tips will also appear on MGM Resorts’ Las Vegas marquees and on more than 35,000 screens across the company’s portfolio. BetMGM will release improved responsible gaming tools within its platform as well. These tools are designed to help players manage their budgets, stay within their limits, and promote a responsible and sustainable entertainment experience.

MGM Resorts and BetMGM continue their partnership with the AGA’s “Have A Game Plan. Bet Responsibly.” public service campaign to educate new and seasoned bettors on responsible sports wagering. The campaign aims to protect customers and reinforces the use of regulated markets, which prioritizes player protection and safeguards.

Joe Maloney, SVP of Strategic Communications at American Gaming Association, said: “Collaboration is integral to strengthening our collective responsibility efforts. Both in their work with the AGA and throughout the legal, regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that are advancing responsible gaming in meaningful ways.”

Industry News

Polymarket Acquires CFTC-Licensed Exchange and Clearinghouse QCEX for $112 Million

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Polymarket, the world’s largest prediction market, announced that it has closed an acquisition of the holding company of a Commodity Futures Trading Commission-licensed derivatives exchange (QCX LLC) and clearinghouse (QC Clearing LLC) (collectively QCEX) for $112 million. The transaction marks a significant step toward expanding access to Polymarket’s category-defining platform in the US, enabling more users than ever to trade prediction market contracts with regulatory clarity and confidence.

“Polymarket is the largest prediction market globally and has become synonymous with understanding the probability of current events. Demand is greater than ever — not just in user growth and trading volume, but in how mainstream audiences are turning to Polymarket to separate signal from noise, bias, and speculation. Now, with the acquisition of QCEX, we are laying the foundation to bring Polymarket home — re-entering the US as a fully regulated and compliant platform that will allow Americans to trade their opinions,” said Shayne Coplan, Founder and CEO of Polymarket.

“When we began the process to obtain our DCM & DCO licenses over 4 years ago, the prediction market was in its infancy. But we have long believed in its potential to change the way people access and understand information and express their views on that information. Shayne has built a cultural phenomenon in Polymarket. I am excited to bring our companies together and leverage our licenses, technology, and expertise in the retail trading sector to help Polymarket reach its full potential,” said Sergei Dobrovolskii, Founder of QCEX.

Polymarket has continued to build significant momentum as the world’s largest prediction market and a trusted source of real-time information. In the first half of 2025 alone, users have already made about $6 billion in predictions on the platform. Most recently, Polymarket announced an official partnership with 𝕏, further solidifying its position at the intersection of politics, markets, and culture.

The acquisition of the QCEX entities paves the way for U.S. users to access Polymarket in the near future within a fully regulated, US-compliant framework. As prediction markets continue to gain mainstream relevance, Polymarket remains the go-to platform for understanding what the world is thinking — and where it’s headed.

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

 

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future

Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.

Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.

The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.

Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

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Compliance Updates

Chicago City Council Members Pushing to Legalize Video Gambling

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Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.

One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.

“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.

“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”

Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.

Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.

“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.

Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.

“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.

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