Canada
IC360 and IXUP Selected to Develop a Centralized Self-Exclusion System for iGaming in Ontario
iGaming Ontario announced that a joint bid by Integrity Compliance 360 (IC360) and IXUP has been selected to develop a new centralized self-exclusion system for Ontario, which will be the first of its kind in North America.
“We look forward to working with IC360, IXUP, OLG and our operators to develop a centralized self-exclusion program for Ontario’s igaming players. This project reflects our ongoing commitment to build on the existing player protections here in Ontario. With IC360’s tech-first expertise in betting integrity through ProhiBet and IXUP’s demonstrated success with BetStop in Australia, we’re confident they will help us build a robust self-exclusion system for Ontarians who decide to take a short- or long-term break from gambling,” said Martha Otton, iGaming Ontario Executive Director.
IC360 is a global leader in delivering tech-forward, innovative integrity and compliance products and services within igaming and sports betting integrity. IXUP designed, delivered, and now operates Australia’s BetStop national self-exclusion register. Together, IC360 and IXUP will provide Ontario with an effective self-exclusion system designed to support players’ decisions to self-exclude while also protecting their privacy.
“IC360 is excited to work with iGaming Ontario to generate a system that brings the highest standard of responsible gambling tools to one of the world’s leading gaming jurisdictions. Through our tool ProhiBet and our education services we have always been strongly committed to responsible gambling and look forward to working with all stakeholders to deliver the best self-exclusion solution to protect players in Ontario,” Eric Frank, President of IC360, said.
Al Watson, IXUP CEO said, “This project is a significant moment for responsible gambling in North America. The entire IXUP team has worked exceptionally hard to establish IXUP as a key provider of state-of-the-art online gambling self-exclusion products globally, made possible by the application of our world leading secure data collaboration engine and we are extremely excited to continue this work in Ontario.”
iGaming Ontario and the IC360-IXUP team will begin developing this centralized self-exclusion system immediately, working closely with all its igaming operators and OLG. With the new centralized self-exclusion system, players will be able to self-exclude from all regulated igaming sites in Ontario at once, including OLG.ca, adding another layer of protection under the Alcohol and Gaming Commission of Ontario (AGCO)’s Registrar’s Standards for Internet Gaming.
Self-exclusion is an important step that can help to protect players from experiencing harm from gambling by supporting their decision to take a break from regulated igaming websites.
“Congratulations to iGaming Ontario on this important milestone. Player health is a cornerstone of OLG’s business. We are committed to ongoing improvements to responsible gambling efforts so that our industry can offer a safer, more enjoyable experience for all players in Ontario,” Duncan Hannay, President and CEO of OLG, said.
Each regulated igaming site in Ontario is already required to offer a self-exclusion program that is well-promoted, easily accessible to customers and includes resources and information about problem gambling support services, according to the Registrar’s Standards for Internet Gaming.
“Requirements for robust player protections and responsible gambling safeguards are central to the AGCO’s regulatory standards for Ontario’s gaming industry. Once the new, centralized self-exclusion system is available, all registered gaming operators in the province will be required to participate and this will go a long way in supporting players who wish to stop or take a break from gambling in Ontario,” Dr. Karin Schnarr, CEO and Registrar of the AGCO, said.
NorthStar Gaming Holdings Inc. announced a series of enhancements to its NorthStar Bets online betting platform. The latest product innovations are crafted to elevate and consistently surpass the expectations of NorthStar Bets customers, reinforcing the Company’s position as the definitive premium choice in the gaming industry.
“We are excited to roll out a broad range of product enhancements to our customers. Innovation has always been a core value for NorthStar as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies. We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience, and reinforce our premium positioning,” said Michael Moskowitz, Chair and CEO of NorthStar.
NorthStar’s product innovation strategy can be summarized by two complementary propositions. “Incrementally Better” refers to ongoing, often small-scale improvements aimed at optimizing such attributes as reliability, trust, speed, simplicity, and performance. “Fundamentally Different” means targeting efforts on features or offerings that are highly valued, drive customer loyalty, and set NorthStar apart from competitors.
Product enhancements recently introduced by NorthStar include the following:
• Strengthened Casino section. A new streamlined navigation simplifies the user experience, while NorthStar’s selection of games and titles has doubled since the start of 2024.
• NorthStar Elite Blackjack. A bespoke branded table crafted to exceed the exacting standards of VIP players, embodying the premium experience that defines NorthStar Bets.
• Sports Insights 2.0. Overhaul of industry-leading sports content vertical with new features, statistics, design, and user experience, launched on NorthStarBets.ca.
• Enhanced Sportsbook.
a. Dynamic Navigation: The latest innovation introduces a feature that streamlines navigation, quickly guiding users to top sports and events, minimizing the steps required to place a bet.
b. Personalized Prop Bets: An advanced AI-driven algorithm analyzes individual betting patterns to generate customized prop bets that are tailored to each customer’s betting history.
c. Intelligent Parlay Suggestions: This intuitive functionality also appears on the bet slip, where companion bets are offered to enhance single bets, enabling customers to effortlessly create logical parlays at the point of the bet decision.
“Today’s announcement offers a preview of the innovation fueling our 2024 strategy. Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity,” said Dean MacNeil, VP of Product & Managed Services at NorthStar.
“As a premium brand, we strategically harness innovation to amplify our appeal to high-value customers, solidifying our distinct advantage in the industry. By consistently enhancing the customer experience, we reaffirm our commitment to delivering a premium service that drives strong customer satisfaction and earns their loyalty.”
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.
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