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Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

Published

9 months ago

August 5, 2024

Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

The last Gaming Americas Virtual Meetup for Q3 of 2024 delved deeply into one of the most popular trends in the iGaming industry: streamers. How is this trend evolving in the Americas, and what have companies learned from Europe’s momentum? What qualities should companies seek in a streamer, and how can they fully harness their influence?

In the Meetup’s second session, we were thrilled to welcome back our favorite industry legends: Bill Pascrell III, Partner at Princeton Public Affairs Group (PPAG); Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC; and Martin Lycka, SVP of American Regulatory Affairs and Responsible Gambling at Entain. They shared the latest updates on US legislation and their perspectives on the current landscape.

Streamers’ Role in Gaming Industry Growth

Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Troy Paul, Co-Founder & CEO of SGG Media; Martyn Hannah, Founder & Managing Director at Comparasino; Yoni Sidi, CEO at Winpot Casino, and Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, and kicked things off with the considerations gaming companies need to make when partnering with streamers. The panel agreed that while there’s still room for growth and improvement, the use of streamers and micro-influencers has proven to be a valuable marketing strategy for the industry.

Selecting Influencers for Brand Engagement

“Microinfluencers” was the new word of the day for Zoltan, and apparently, a critical concept for the industry. Yoni and Troy highlighted the importance of engagement, authenticity, and expertise when selecting streamers or influencers for a brand. They stressed that a smaller, more authentic influencer who deeply understands the product and effectively engages their audience is often more valuable than a larger, less engaged influencer. They also emphasized the need for consistency and transparency in both content and deal structures. The team agreed that while well-known personalities might draw a larger initial audience, their long-term engagement and impact are less predictable.

Influencer Marketing in Gaming Industry

Jekaterina and Troy explored the impact of influencer marketing within the gaming industry with Jekaterina arguing that medium and micro-level influencers often drive better engagement and attract new audiences more effectively than their larger counterparts. Meanwhile, Troy highlighted the significance of budget considerations and tailoring influencer partnerships to the specific type of campaign.

Zoltan raised important concerns about the authenticity of social media followers, underscoring the need for greater transparency in influencer marketing practices. Adding a practical perspective, Yoni shared insights from his experience in tracking the return on investment (ROI) of marketing campaigns, using tools such as promo codes and engagement metrics to gauge effectiveness.

Choosing the Right Influencers and Streamers

Yoni stressed the importance of selecting the right influencer for a brand’s campaign, emphasizing qualities such as honesty, authenticity, and strong customer engagement. He also highlighted the benefits of treating influencers well and providing them with valuable insights into the business.

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Troy added to the conversation by differentiating between public-facing feedback and constructive criticism. He emphasized the need for open and honest communication with influencers to foster effective partnerships.

Jekaterina shared her positive experiences with proactive streamers who actively work to enhance the brand’s image. The discussion also explored how brands can leverage streamers to connect with more traditional audiences, expanding their reach beyond digital platforms.

Streaming Platform Audiences and Engagement Strategies

Zoltan, Jekaterina, Yoni, and Troy examined the demographics of streaming platform audiences and discussed effective engagement strategies. Jekaterina highlighted that a mature audience, ranging from 30 to 60+ years old, is actively engaged with streaming content. She suggested targeting this demographic through platforms like Facebook and YouTube, as well as by creating discussion groups to foster interaction.

Yoni, on the other hand, emphasized his company’s efforts to attract a younger audience, specifically males aged 18 to 35. The team shared their personal insights and experiences with streaming and its diverse audience, wrapping up the discussion with a look forward to the next quarterly update from the US.

US Legislation Round-up Q3: Bill Pascrell’s Political Predictions

Our favorite dynamic trio, Bill Pascrell, III (BP3), Jeremy Kleiman, and Martin Lycka “entered the chat” and Bill got the ball rolling by sharing his views on the current political climate and its potential impact on the gaming industry. He expressed support for Joe Biden and Kamala Harris, citing their predictability and potential for more favorable policies for the Gaming industry. Bill also discussed the uncertainty surrounding the reinterpretation of the Wire Act and the potential impact of Congressional elections on a legislative fix. Bill also shared his predictions for the upcoming election, stating that a Trump White House, Republican Senate, and Democratic House would be the worst possible outcome, while a Democratic control of everything would be the second worst.

Legalizing Sports Betting in Texas

Bill and Martin discussed the prospects of legalizing sports betting in Texas. They noted that the state legislature only meets every two years, making any potential progress on this issue slow-moving. However, they believe that the upcoming legislative session, coupled with the support of influential figures like Jerry Jones and Dan Patrick, could bring the issue closer to a vote. They also highlighted the need for the gaming industry to improve its operations and messaging to have a better chance of success.

Addressing Gaming Industry Lobbying Challenges

Jeremy and Billl discussed the inefficiencies and challenges of the current lobbying approach for the gaming industry, particularly in California. They criticized the lack of coherent messaging and the waste of resources due to multiple stakeholders pursuing their own interests. Bill suggested a more unified approach, emphasizing the importance of respecting tribal sovereignty and educating each other. They both expressed pessimism about the future of online gaming and sports betting in California, citing past failures and the current lack of a coalition among tribes and operators. Martin agreed, noting the potential for offshore operators to benefit from California’s situation and the need for regulation to combat the black market. The panel also highlighted the importance of finding a solution that satisfies all parties involved.

Mobile Sports Betting and Gaming in New York

Jeremy, Bill, and Martin explored the ongoing issues surrounding mobile sports betting and gaming in New York. Bill provided an update on the situation, highlighting the efforts of Assemblyman Pretlow and Senator Addabbo in pushing for sports betting online and retail. He also expressed concerns about the potential cannibalization of the lottery by iGaming and the challenges faced by the budget due to these issues. Martin emphasized the need for clear communication and education for legislators regarding online sports betting and eye gaming. The conversation ended with an appreciation for the productive discussions and the anticipation of future meetings.

Watch the Gaming Americas Q3 Meetup recording on YouTube and HIPTHER TV!

Will your company elevate its marketing game with streamers? And do you agree with our experts’ views on the US legislation landscape? Take note and get ready for the Gaming Americas Q4 Virtual Meetup in November 2024!

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Published

4 hours ago

May 9, 2025

Zoltan Tundik

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

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Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030

Published

7 hours ago

May 9, 2025

Niji Narayan

The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.

Sports Betting Market Report Highlights:

• The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.

• Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.

• Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.

• Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.

The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.

Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.

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CANJ Launches “Casinos United Against Hunger” Campaign

Published

7 hours ago

May 9, 2025

Niji Narayan

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.

“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.

The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.

“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.

In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.

The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.