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The Changing Face of Content Consumption: How Can Businesses Stay Ahead?
For many companies, hearing the words ‘Gen Z customers’ can send a shiver of anxiety down their spine. Marketing teams worldwide are urgently trying to figure out how to connect with this generation as they emerge as a new and powerful commercial force.
While every generation has its slang and trends, emerging audiences are a bigger challenge because they consume and create content in a way that is different from any that have come before them.
One of the new generation’s defining features is cable-cutting – the act of disconnecting from cable television and traditional media outlets. They have grown up on the Internet and social media, rejecting traditional methods and, in many ways, being able to control the type of content they consume and create.
This rapidly changing landscape begs the question: What can a company do to stay ahead of the curve and adapt to these cultural changes? There’s no one-size-fits-all answer, but there are plenty of steps you can take to future-proof yourself, stay ahead of the market, and really capitalize on these changes.
My first and perhaps most obvious suggestion is to collaborate with the people driving these changes. If you are a Gen X or Millennial-owned business, you may not fully understand how a Gen Z audience operates, but working alongside a Gen Z influencer or someone who has a direct line to that audience definitely will.
Micro-influencers provide an excellent gateway to this. They have built dedicated communities around their brand that can provide a business with a direct link to their audiences. They have achieved this through the type of content they produce. Micro-influencers understand the type of content that resonates with their audience, and gaining insights into these preferences can be a key to unlocking the potential of Gen Z marketing.
It is also essential to be open to exploring the different content mediums. While video content is the biggest and most effective way of reaching younger audiences, podcasts are also continuing to have their moment. Being adaptable and open to these changes can be a game-changer in grabbing an audience’s attention.
At SGG Media, we have seen this first-hand with the success of Splash Sisters, our first-ever sports podcast. Audiences are looking for something they can engage and interact with, and these create the perfect opportunity for that.
Likewise, streaming is proving to be one of the most effective ways of connecting with Gen Z audiences. People are looking for authentic connections with brands, and live-streaming really strips away any of the polish and PR you find in other video formats and across other advertising. It provides a more candid and honest experience and can also really showcase a product in a way that other methods can not.
Audiences have taken control of the way content is produced, and companies that want to succeed with younger generations, regardless of their sector, need to embrace this change, not run from it.
At SGG Media, we have seen companies that feel they can not reach their desired audiences instantly connect with hundreds of potential customers simply by working alongside our dedicated network of content creators. Collaboration is essential, and companies that are not comfortable with newer content platforms should allow micro-influencers and content creators to guide them.
One piece of feedback we receive regularly is just how freeing this process can be. Utilizing newer content platforms and working in these emerging environments allows micro-influencers to share their honest opinions of a product and to promote it organically. For companies, this saves them a lot of time having to think up advertising campaigns that may or may not even connect with their intended audiences.
It is becoming increasingly clear that content consumption is changing rapidly, and if businesses want to remain competitive, they need to find ways to partner with the people driving these changes. It’s time to stop fear cord-cutting and to take the scissors by the handle and embrace it.
Author: Troy Paul, CEO and Co-Founder of SGG Media
The Arizona Department of Gaming (“ADG”) has taken decisive enforcement action this week against multiple unlicensed and unregulated gambling operators—both domestic and international—that have been unlawfully targeting Arizona residents. As part of its ongoing efforts to protect the public and uphold Arizona gaming laws, the Department has issued several cease-and-desist orders to unlicensed entities offering unlawful wagering activities.
The named operators are allegedly providing access to various illegal online gaming services, including slot-style casino games, “sweepstakes” platforms, sports wagering, horse race betting, and peer-to-peer wagering exchanges. These operations are not licensed by the State and fail to meet Arizona’s strict regulatory requirements, thereby posing significant consumer protection and financial risks to Arizonans.
The following unlicensed operators have been issued cease-and-desist orders:
- Sweepstakes:
- ARB Gaming, LLC d/b/a Modo.us
- MODO.us (online casino) / BITMODO LLC
- Modo
- Epic Hunts
- Event Wagering Sportsbook:
- Generiz
- Peer-to-Peer Exchange:
- ProphetX
- Offers Multiple Types:
- MyBookie
- BetUS.com
The active operations of these companies and online websites in Arizona are alleged to be felony criminal enterprises, and each operator has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on these sites, operators are claimed to be in violation of Arizona gaming laws, including:
- Promotion of Gambling (Felony) — A.R.S. § 13-3303.
- Illegal Control of an Enterprise (Felony) — A.R.S. § 13-2312.
- Money Laundering (Felony) — A.R.S. § 13-2317.
Each aforementioned operator has been directed to immediately cease all online (or other) gambling operations and activities in Arizona, and take the necessary steps to immediately prevent and exclude Arizona residents and visitors from gambling on their websites.
“Illegal gaming—no matter the platform or format—has no place in Arizona. Whether it’s sweepstakes, online casino-style games, or unauthorized sports betting, if an operation exists outside of the state’s legal and regulatory framework, we are prepared to take enforcement action,” stated Jackie Johnson, Director of the ADG. “Illegal gambling is not just unlawful—it’s stealing from our economy and undermining the safeguards that protect consumers. The Department fully supports the licensed and regulated operators who are doing things the right way—operating within the bounds of the law, contributing to Arizona’s economy, and providing the protections that only a regulated market can ensure.”
Consumer Protection Advisory:
As illegal online gaming activity continues to rise, the ADG urges all residents and visitors to be cautious when participating in gaming—whether online or in person. Regulated gaming offers important consumer protections—helping ensure fair play, data security, accountability, and a safer overall experience.
Many online platforms currently accessible in Arizona are neither licensed nor regulated, exposing users to significant risks, including fraud, identity theft, and financial loss. Because these operations fall outside the state’s regulatory authority, ADG cannot assist with complaints or disputes involving unregulated or illegal gaming activities—often leaving victims with no recourse for recovering lost funds. It is important to remember: just because you can download the app, access the website, and play the games does not mean the platform is legal or safe.
Individuals are encouraged to verify the legitimacy of any gaming platform before placing bets or engaging in gameplay. To protect yourself, always use legally authorized and state-regulated operators. A complete list of authorized casinos, event wagering operators, fantasy sports operators, and off-track betting for horse racing is available on ADG’s official website: gaming.az.gov.
How to Report Suspicious Gaming Activity, Fraud, or Identity Theft:
If you encounter what appears to be an illegal gaming website, app, or an operation impersonating an authorized Arizona casino or licensed operator, take the following steps:
- Document the website URL, app, business name, and any promotional materials associated with the platform or operator.
- Report itto ADG at [email protected] and the Arizona Attorney General’s Office Consumer Information and Complaints Unit at (602) 542-5763 or by visiting azag.gov/consumer.
- Cease activity on the platform and monitor financial accounts for unauthorized transactions.
- If you suspect identity theft, report it to the Federal Trade Commission (“FTC”): for help in English, go to IdentityTheft.gov, and for help in Spanish, go to RobodeIdentidad.gov.
ADG takes complaints about all illegal gambling seriously. To report any form of suspected illegal gambling, visit gaming.az.gov/about/contact-us, call ADG at (602) 255-3886, or email [email protected]. Reports can be made anonymously.
Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.
Current Features (Now Available):
- Player Account Information – live tier status, point balance, free play, and comp dollars
- Offer Listing – view of current and upcoming offers including free play, dining and hotel
- Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
- Push Notifications & Event Alerts – real-time updates tailored to guest preferences
Future Features (Coming Soon):
- Entertainment & Special Event Schedule – full calendar of concerts and events
- Host Chat & Service Requests – direct, secure messaging for concierge-level support
- Interactive Property Navigation – maps, parking guidance, and way-finding tools
- Interactive Prizes – in-app rewards that are redeemable at either casino
“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,” said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.”
With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.
“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.”
The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.
New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.
Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”
McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.
During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.
Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.
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