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The Changing Face of Content Consumption: How Can Businesses Stay Ahead?

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The Democratization of Content and How It Benefits Content Creators and Businesses

 

For many companies, hearing the words ‘Gen Z customers’ can send a shiver of anxiety down their spine. Marketing teams worldwide are urgently trying to figure out how to connect with this generation as they emerge as a new and powerful commercial force.

While every generation has its slang and trends, emerging audiences are a bigger challenge because they consume and create content in a way that is different from any that have come before them.

One of the new generation’s defining features is cable-cutting – the act of disconnecting from cable television and traditional media outlets. They have grown up on the Internet and social media, rejecting traditional methods and, in many ways, being able to control the type of content they consume and create.

This rapidly changing landscape begs the question: What can a company do to stay ahead of the curve and adapt to these cultural changes? There’s no one-size-fits-all answer, but there are plenty of steps you can take to future-proof yourself, stay ahead of the market, and really capitalize on these changes.

My first and perhaps most obvious suggestion is to collaborate with the people driving these changes. If you are a Gen X or Millennial-owned business, you may not fully understand how a Gen Z audience operates, but working alongside a Gen Z influencer or someone who has a direct line to that audience definitely will.

Micro-influencers provide an excellent gateway to this. They have built dedicated communities around their brand that can provide a business with a direct link to their audiences. They have achieved this through the type of content they produce. Micro-influencers understand the type of content that resonates with their audience, and gaining insights into these preferences can be a key to unlocking the potential of Gen Z marketing.

It is also essential to be open to exploring the different content mediums. While video content is the biggest and most effective way of reaching younger audiences, podcasts are also continuing to have their moment. Being adaptable and open to these changes can be a game-changer in grabbing an audience’s attention.

At SGG Media, we have seen this first-hand with the success of Splash Sisters, our first-ever sports podcast. Audiences are looking for something they can engage and interact with, and these create the perfect opportunity for that.

Likewise, streaming is proving to be one of the most effective ways of connecting with Gen Z audiences. People are looking for authentic connections with brands, and live-streaming really strips away any of the polish and PR you find in other video formats and across other advertising. It provides a more candid and honest experience and can also really showcase a product in a way that other methods can not.

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Audiences have taken control of the way content is produced, and companies that want to succeed with younger generations, regardless of their sector, need to embrace this change, not run from it.

At SGG Media, we have seen companies that feel they can not reach their desired audiences instantly connect with hundreds of potential customers simply by working alongside our dedicated network of content creators. Collaboration is essential, and companies that are not comfortable with newer content platforms should allow micro-influencers and content creators to guide them.

One piece of feedback we receive regularly is just how freeing this process can be. Utilizing newer content platforms and working in these emerging environments allows micro-influencers to share their honest opinions of a product and to promote it organically. For companies, this saves them a lot of time having to think up advertising campaigns that may or may not even connect with their intended audiences.

It is becoming increasingly clear that content consumption is changing rapidly, and if businesses want to remain competitive, they need to find ways to partner with the people driving these changes. It’s time to stop fear cord-cutting and to take the scissors by the handle and embrace it.

 

Author: Troy Paul, CEO and Co-Founder of SGG Media

Gambling in the USA

Chris Barranco Joins Quick Custom Intelligence as Director of Business Development

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Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.

Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.

“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”

We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”

As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.

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WSOP® PARADISE 2025 REVEALS FULL TOURNAMENT SCHEDULE WITH NEW EARLY-BIRD PACKAGES

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The record-breaking poker festival in the Bahamas adds fresh events and exclusive perks for players booking early 

The World Series of Poker (WSOP®) today unveiled the complete schedule for the highly anticipated WSOP Paradise 2025, which will take place at Atlantis Paradise Island in the Bahamas from Dec. 4 through Dec. 18. This announcement also introduces two new, limited-availability early-bird packages, designed to provide players with unmatched value and exclusive benefits.

This year’s festival expands on its commitment to high-stakes action with a full slate of 15 WSOP gold bracelet events:

Event

Date

Buy-In

#1 Circuit Championship Mystery Bounty NLH – $5M GTD

Dec. 4

$2.5K

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#2 Triton PLO 6-Handed

Dec. 4

$75K

#3 Triton PLO Main Event

Dec. 5

$100K

#4 High Roller Turbo NLH

Dec. 6

$50K

#5 Triton Invitational – NLH

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Dec. 7

$250K

#6 Super COLOSSUS NLH

Dec. 7

$5K

#7 Super PLOSSUS PLO

Dec. 8

$10K

#8 Triton NLH 7-Handed

Dec. 8

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$125K

#9 Triton NLH Main Event

Dec. 9

$100K

#10 Triton NLH 8-Handed

Dec. 10

$150K

#11 Super Main Event NLH – $60M GTD

Dec. 10

$25K

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#12 8-Game Mix 6-Handed

Dec. 11

$10K

#13 High Roller PLO

Dec. 13

$50K

#14 GGMillion$ NLH – $10M GTD

Dec. 15

$25K

#15 The Closer NLH Turbo Bounty

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Dec. 16

$10K

This year’s WSOP Paradise features an expanded partnership with Triton Poker, the leading high-stakes tournament operator. In 2024, two gold bracelet events were curated by Triton; the number increases to six in 2025, with WSOP bracelets going to the winners of Event #2 Triton PLO, Event #3 Triton PLO Main Event, Event #5 Triton NLH Invitational, Event #8 Triton NLH 7-Handed, Event #9 Triton NLH Main Event and Event #10 Triton NLH 8-Handed.

To reward early registrants, WSOP is introducing two new early-bird packages for players looking to secure their seats, with both offering massive added value:

  • The $100K Paradise Package – limited to just 500 packages, includes a 13-night stay (Dec. 5 to Dec. 18), complimentary access to the WSOP buffet and a $500 food & beverage room credit. The deposit to secure is $10,000.

  • The $300K VIP Package – includes a 15 night stay (Dec. 3 to Dec. 18), complimentary access to the WSOP buffet, a $1,000 food & beverage room credit plus one á la carte meal from the Triton menu per day. The deposit to secure is $15,000.

For the first time at WSOP Paradise, resort fees are included in the package price, and the room credit is also provided for use throughout the resort. The full package amount must be played in WSOP Paradise events.

GGPoker will once again serve as the exclusive international satellite partner, aiming to send more than 1,000 players to the Super Main Event. WSOP Express and Road to Paradise qualifier tournaments are already underway in the GGPoker tournament lobby. Additionally, over 500 players are expected to qualify for the Circuit Championship through WSOP Circuit gold ring events (running from Jul. 1 through Dec. 2, 2025, both live and online), and ClubGG plans to send more than 400 players to the same event.

In an exciting new partnership, PokerStake will cover up to 50% of the unsold action for Circuit Package winners who choose to list their Super Main Event action on the platform.

“I said last year that a $50M guarantee was crazy, but adding another $10,000,000 on top is absolutely insane! The WSOP is bringing the biggest high rollers and the best poker experience possible back to paradise,” said Daniel Negreanu, GGPoker Global Ambassador. “With the new Super Mystery Bounty event and the expanded partnership with Triton, this is a can’t-miss festival for players of all levels. I can’t wait to be a part of it.”

“With the WSOP Paradise at Atlantis Paradise Island tournament schedule now set, the countdown to The Bahamas IS ON! This year’s lineup delivers an unbeatable mix of world-class events, record-breaking guarantees, and unforgettable poker moments in one of the most iconic destinations on the planet. From seasoned pros to newcomers, players from around the globe will find their place in paradise, and their shot at history,” added Joe Brunini, Chief Gaming & Customer Development Officer, Atlantis Paradise Island.

WSOP Paradise 2025 will feature a daily live stream from Dec. 12 through Dec. 18 on the WSOP YouTube channel, with CBS Sports Network television coverage planned for distribution in early 2026.

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Further details on event structures and schedules will be available on the WSOP+ app. The WSOP reserves the right to cancel, change, or modify the tournament or any tournament event, in part or in whole, without notice. Entry fees will be added to all events, and up to 3% of tournament buy-ins will be withheld for staff and operational costs. Guaranteed events are paid out after deducting the percentage for costs from the total prize pool.

Please follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates: wsop.com/news/2025-wsop-paradise.

For more information on WSOP Express, please visit: ggpoker.com/tournaments/wsop-express/.

To book your Atlantis stay at exclusive WSOP rates starting from $199 per night, please visit: atlantisbahamas.com/wsop-in-paradise

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eSports

Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team

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BASILISK, the global esports organization built to champion science, announced the signing of legendary fighting game competitor Justin ‘Jwong’ Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISK’s entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.

“Justin isn’t just a competitive genius – he is a cultural icon and humble leader within the FGC. We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community,” said BASILISK co-founder Christopher Bothur.

A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.

As Captain of BASILISK FGC, Wong will leverage BASILISK’s data analytics to scout and train the next generation of FGC pros.

“Math is super important to fighting games. I’m excited to join science’s esports team. I’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic,” said Wong upon joining BASILISK.

The signing comes on the heels of BASILISK’s new partnerships with The Planetary Society and Caltech’s Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.

“Justin is a dream addition to our organization. He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist,” added BASILISK co-founder Hans Kassier.

Wong becomes the second “GOAT” (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona “Serral” Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.

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