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The Changing Face of Content Consumption: How Can Businesses Stay Ahead?

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The Democratization of Content and How It Benefits Content Creators and Businesses

 

For many companies, hearing the words ‘Gen Z customers’ can send a shiver of anxiety down their spine. Marketing teams worldwide are urgently trying to figure out how to connect with this generation as they emerge as a new and powerful commercial force.

While every generation has its slang and trends, emerging audiences are a bigger challenge because they consume and create content in a way that is different from any that have come before them.

One of the new generation’s defining features is cable-cutting – the act of disconnecting from cable television and traditional media outlets. They have grown up on the Internet and social media, rejecting traditional methods and, in many ways, being able to control the type of content they consume and create.

This rapidly changing landscape begs the question: What can a company do to stay ahead of the curve and adapt to these cultural changes? There’s no one-size-fits-all answer, but there are plenty of steps you can take to future-proof yourself, stay ahead of the market, and really capitalize on these changes.

My first and perhaps most obvious suggestion is to collaborate with the people driving these changes. If you are a Gen X or Millennial-owned business, you may not fully understand how a Gen Z audience operates, but working alongside a Gen Z influencer or someone who has a direct line to that audience definitely will.

Micro-influencers provide an excellent gateway to this. They have built dedicated communities around their brand that can provide a business with a direct link to their audiences. They have achieved this through the type of content they produce. Micro-influencers understand the type of content that resonates with their audience, and gaining insights into these preferences can be a key to unlocking the potential of Gen Z marketing.

It is also essential to be open to exploring the different content mediums. While video content is the biggest and most effective way of reaching younger audiences, podcasts are also continuing to have their moment. Being adaptable and open to these changes can be a game-changer in grabbing an audience’s attention.

At SGG Media, we have seen this first-hand with the success of Splash Sisters, our first-ever sports podcast. Audiences are looking for something they can engage and interact with, and these create the perfect opportunity for that.

Likewise, streaming is proving to be one of the most effective ways of connecting with Gen Z audiences. People are looking for authentic connections with brands, and live-streaming really strips away any of the polish and PR you find in other video formats and across other advertising. It provides a more candid and honest experience and can also really showcase a product in a way that other methods can not.

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Audiences have taken control of the way content is produced, and companies that want to succeed with younger generations, regardless of their sector, need to embrace this change, not run from it.

At SGG Media, we have seen companies that feel they can not reach their desired audiences instantly connect with hundreds of potential customers simply by working alongside our dedicated network of content creators. Collaboration is essential, and companies that are not comfortable with newer content platforms should allow micro-influencers and content creators to guide them.

One piece of feedback we receive regularly is just how freeing this process can be. Utilizing newer content platforms and working in these emerging environments allows micro-influencers to share their honest opinions of a product and to promote it organically. For companies, this saves them a lot of time having to think up advertising campaigns that may or may not even connect with their intended audiences.

It is becoming increasingly clear that content consumption is changing rapidly, and if businesses want to remain competitive, they need to find ways to partner with the people driving these changes. It’s time to stop fear cord-cutting and to take the scissors by the handle and embrace it.

 

Author: Troy Paul, CEO and Co-Founder of SGG Media

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South Africa is Leading the Call for Responsible Gambling in African Countries

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South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.

Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling BoardEastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.

As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.

Advocating for Safer Online Gambling

As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.

Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.

“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

  • Understanding gambling behaviour and disorders through science-led approaches.
  • Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
  • Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
  • Adopting global regulatory best practices tailored to South African realities.
  • Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
  • Educating the public on the risks of gambling and how to stay safe.
  • Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

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Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

  • Treat gambling as entertainment, not a way to make money.
  • Set a time limit before you start and stick to it.
  • Only gamble with money you can afford to lose.
  • Avoid playing when you are upset, stressed, or intoxicated.
  • Use built-in responsible gaming tools provided by licensed operators.
  • Keep track of your play history and regularly review your habits.
  • Seek help if gambling is no longer fun, or if it begins to impact your personal life.

At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.

Our Commitment to the South African Gambling Community

With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinosfree spins casinos  and strategy articles designed to help players make informed decisions.

We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.

South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.

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MGM Resorts Announces New Employment Agreement with CEO & President Bill Hornbuckle

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MGM Resorts announced that it has reached a new employment agreement with CEO & President Bill Hornbuckle through December 31, 2028. As part of his new employment contract, the Company has also agreed to offer Hornbuckle an advisory agreement at the end of the term to assist with its integrated resort project in Osaka, Japan until its opening.

“Bill is an exceptional, visionary leader who successfully guided the company through the COVID-19 pandemic while also positioning the business for long-term growth through new digital ventures, strategic M&A opportunities, and expansion into new international markets. Bill has earned the trust, respect and admiration of his employees, peers, shareholders and this Board. We’re thrilled that he has agreed to remain in his role for the foreseeable future,” said Paul Salem, Chairman of the MGM Resorts Board of Directors.

“I am honored to continue leading this company at an exciting time of both digital growth and resort expansion in places like New York, Japan, Brazil and the Middle East. Our best days remain in front of us, and I’m thankful to our Board for their continued trust and support. The success we’ve enjoyed over the last five years is a testament to our leadership team and our employees who have embraced our culture of guest-centricity and continuous improvement. Together, we will continue to pursue our vision to be the world’s premiere gaming entertainment company,” said Hornbuckle.

As CEO, Hornbuckle oversees all aspects of MGM Resorts’ strategy, operations and hospitality and gaming development projects. He leads the company’s global development efforts and its digital gaming strategy. He is a member of MGM Resorts’ Board of Directors and serves as Co-Chairman of the Board of Directors of MGM China Holdings, which operates resorts in Macau. He is also Chair of the U.S. Travel Association, a non-profit organization focused on growing travel and tourism to the United States, and he previously served as Chairman of the U.S. Travel and Tourism Advisory Board, which advises the U.S. Secretary of Commerce on policy, regulation, programs and issues that impact the travel and tourism industry in the US.

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Scientific Games Wins Three 2025 American Business Awards for Lottery Retail Technology Innovation and Instant Scratch Game Achievement

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Scientific Games was recognized with three prestigious honors in the 23rd Annual American Business Awards. The global lottery company won two Gold ABA awards for its retail technology, SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively. Scientific Games’ recently retired VP, Instant Game Production, Joe Bennett, earned a Silver ABA Award for Achievement in Management—Manufacturing, recognizing his career contributions in secure lottery instant game production.

Scientific Games President, Americas & Global Instant Products, John Schulz, said: “It’s an incredible honor to have SCiQ and PlayCentral Powered by SCiQ recognized with 2025 Gold American Business Awards. These awards reflect the strength of our innovation and the dedication of our teams to modernizing the retail lottery experience. We’re also deeply proud of Joe Bennett’s Silver Award. Joe’s leadership across three decades has helped define secure instant game manufacturing for Scientific Games and the industry during his tenure.”

This year, more than 3700 nominations from organizations of all sizes and industries were submitted to the ABAs. Winners were scored by more than 300 professionals worldwide during a rigorous judging process evaluating innovation, integrity, effectiveness, creativity, and growth. The Gold Award represents the highest honor in each category, reserved for the top-scoring entry, with the Silver Award representing the second-highest honor. The ABAs are nicknamed “Stevies” for the Greek word meaning “crowned”.

SCiQ is Scientific Games’ groundbreaking ecosystem designed to transform lottery instant game retailing. It brings advanced inventory management, security, and real-time sales tracking to retail locations, providing retailers, lotteries, and players with a smarter, more secure way to sell and purchase instant games. PlayCentral Powered by SCiQ extends the SCiQ ecosystem to lottery self-service retail environments. Integrating SCiQ technology into PlayCentral HD self-service vending machines allows for unprecedented inventory control, improved game security, and seamless retail operations, enhancing the player experience while optimizing lottery revenues.

Over his 34-year career at Scientific Games, Joe Bennett has driven significant advancements in digital transformation, manufacturing efficiency, and security innovation. He led the transition to a fully integrated digital production ecosystem and introduced patented encryption technologies that protect the integrity of instant lottery games. Under his leadership, Scientific Games now produces more than 53 billion secure, high-quality instant games annually. Bennett retired from the company in April 2025.

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