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The Changing Face of Content Consumption: How Can Businesses Stay Ahead?
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For many companies, hearing the words ‘Gen Z customers’ can send a shiver of anxiety down their spine. Marketing teams worldwide are urgently trying to figure out how to connect with this generation as they emerge as a new and powerful commercial force.
While every generation has its slang and trends, emerging audiences are a bigger challenge because they consume and create content in a way that is different from any that have come before them.
One of the new generation’s defining features is cable-cutting – the act of disconnecting from cable television and traditional media outlets. They have grown up on the Internet and social media, rejecting traditional methods and, in many ways, being able to control the type of content they consume and create.
This rapidly changing landscape begs the question: What can a company do to stay ahead of the curve and adapt to these cultural changes? There’s no one-size-fits-all answer, but there are plenty of steps you can take to future-proof yourself, stay ahead of the market, and really capitalize on these changes.
My first and perhaps most obvious suggestion is to collaborate with the people driving these changes. If you are a Gen X or Millennial-owned business, you may not fully understand how a Gen Z audience operates, but working alongside a Gen Z influencer or someone who has a direct line to that audience definitely will.
Micro-influencers provide an excellent gateway to this. They have built dedicated communities around their brand that can provide a business with a direct link to their audiences. They have achieved this through the type of content they produce. Micro-influencers understand the type of content that resonates with their audience, and gaining insights into these preferences can be a key to unlocking the potential of Gen Z marketing.
It is also essential to be open to exploring the different content mediums. While video content is the biggest and most effective way of reaching younger audiences, podcasts are also continuing to have their moment. Being adaptable and open to these changes can be a game-changer in grabbing an audience’s attention.
At SGG Media, we have seen this first-hand with the success of Splash Sisters, our first-ever sports podcast. Audiences are looking for something they can engage and interact with, and these create the perfect opportunity for that.
Likewise, streaming is proving to be one of the most effective ways of connecting with Gen Z audiences. People are looking for authentic connections with brands, and live-streaming really strips away any of the polish and PR you find in other video formats and across other advertising. It provides a more candid and honest experience and can also really showcase a product in a way that other methods can not.
Audiences have taken control of the way content is produced, and companies that want to succeed with younger generations, regardless of their sector, need to embrace this change, not run from it.
At SGG Media, we have seen companies that feel they can not reach their desired audiences instantly connect with hundreds of potential customers simply by working alongside our dedicated network of content creators. Collaboration is essential, and companies that are not comfortable with newer content platforms should allow micro-influencers and content creators to guide them.
One piece of feedback we receive regularly is just how freeing this process can be. Utilizing newer content platforms and working in these emerging environments allows micro-influencers to share their honest opinions of a product and to promote it organically. For companies, this saves them a lot of time having to think up advertising campaigns that may or may not even connect with their intended audiences.
It is becoming increasingly clear that content consumption is changing rapidly, and if businesses want to remain competitive, they need to find ways to partner with the people driving these changes. It’s time to stop fear cord-cutting and to take the scissors by the handle and embrace it.
Author: Troy Paul, CEO and Co-Founder of SGG Media
Africa
Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory
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Tusk Casino proudly announces another thrilling win for one of its players, Trace, who secured an impressive R2.3 Million on the Secrets of Cleopatra slot, crafted by PG Soft. This notable win is proof of the exciting potential of Tusk Casino, supported by www.SouthAfricanCasinos.co.za, the leading online gambling guide for South African players.
Trace’s Winning Moment at Tusk Casino
Trace’s victory highlights the engaging and lucrative nature of Tusk Casino’s extensive game selection. Secrets of Cleopatra, renowned for its captivating gameplay, proved to be a game-changer for Trace. His winning journey began with SouthAfricanCasinos.co.za, South Africa’s top portal for mobile casinos and gambling insights, which has consistently guided players to secure and enjoyable online gambling experiences since 2003.
SouthAfricanCasinos.co.za: Gateway to Winning Opportunities
As a premier guide for mobile casinos enthusiasts, SouthAfricanCasinos.co.za has earned the trust of countless players. Trace, after his significant win, commented, “Coming across Tusk Casino thanks to SouthAfricanCasinos.co.za was a turning point.” His experience mirrors that of many others who have benefited from the platform’s professional advice and well-researched recommendations.
About Tusk Casino
With its sophisticated design and user-friendly interface, Tusk Casino features an extraordinary collection of over 3000 online slot games from renowned developers worldwide. This online casino is dedicated to offering an outstanding gaming experience, highlighted by its impressive free no deposit casino bonus offerings and extensive game variety. Licensed by the Government of Curacao, Tusk Casino promises a safe, engaging, and highly rewarding online gaming environment for all South African players.
A Bright Future for Online Gambling in South Africa
Thanks to the support from SouthAfricanCasinos.co.za, Tusk Casino reaffirms its position as a leading venue for safe and exciting online gaming. This partnership provides players with the most up-to-date information and prime gambling opportunities, ensuring a secure and enjoyable experience for all participants.
About SouthAfricanCasinos.co.za
SouthAfricanCasinos.co.za, South Africa’s largest and most reputable online casinos south africa and gambling guide has been offering top-notch casino recommendations and detailed gambling insights for ZAR casino players since 2003. It remains a vital resource for players looking for secure, high-quality, and rewarding online gambling experiences.
Trace’s impressive win at Tusk Casino not only transforms his life but also underscores the exciting possibilities available through SouthAfricanCasinos.co.za and Tusk Casino, marking a significant moment in the South African online gambling landscape.
Latest News
Amusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez
![](https://gamingamericas.com/wp-content/uploads/2024/09/10.jpg)
Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.
Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.
Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.
This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.
Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.
Canada
IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
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International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
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