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Caesars Entertainment Appoints Rodney Williams to Board of Directors

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Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.

“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.

Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.

Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.

Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.

“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.

In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.

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Olympia Gaming Launches Mobile Apps, LB Rewards and CF Rewards

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Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.

Current Features (Now Available):

  • Player Account Information – live tier status, point balance, free play, and comp dollars
  • Offer Listing – view of current and upcoming offers including free play, dining and hotel
  • Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
  • Push Notifications & Event Alerts – real-time updates tailored to guest preferences

Future Features (Coming Soon):

  • Entertainment & Special Event Schedule – full calendar of concerts and events
  • Host Chat & Service Requests – direct, secure messaging for concierge-level support
  • Interactive Property Navigation – maps, parking guidance, and way-finding tools
  • Interactive Prizes – in-app rewards that are redeemable at either casino

“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,” said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.”

With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.

“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.”

The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.

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NH Players Wager $20M on March Madness

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New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.

Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”

McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.

During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.

Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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