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Caesars Entertainment Appoints Rodney Williams to Board of Directors
Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.
âRodney is an important addition to the Caesars Entertainment leadership team. Rodneyâs career leading some of the worldâs best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,â Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.
Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Baileyâs liqueur and the iconic Tim Hortonâs chain.
Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka â the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.
Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the companyâs history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.
âIâm pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,â Tom Reeg, CEO of Caesars Entertainment, said.
In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 âMost Influential Black Corporate Leadersâ list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.
Legendz Social Casino & Sportsbook announced its highly anticipated launch, offering players an unparalleled social gaming experience across 43 states in English and Spanish language. With a vast array of games, innovative features, and a player-first philosophy, Legendz is set to redefine the online social and sweepstakes gaming landscape.
Hundreds of Slot Games, Live Table Games, and a Full Sportsbook
Legendz delivers a comprehensive entertainment experience featuring hundreds of fan-favorite slot games and live table games from trusted providers. Sports enthusiasts will be able to make predictions on single teams, totals, player props, parlays, and more âcovering over a thousand markets across multiple sports.
âWith a full suite of slots, live casino, and sportsbook as well as some unique features that we’ll be rolling out over the next few months, we think our guests will find a social gaming experience they canât get anywhere else,â said Henrik Persson Ekdahl, Co-founder of Legendz.com.
Play for Free, Redeem for Real Prizes
At Legendz, anyone over 18 can join the fun and play for free while having the chance to redeem winnings for real prizes. Players receive a free daily reward just for visiting the site each day.
âLegendz is introducing a groundbreaking approach to rewarding loyal users and retaining its players with its unique daily reward slot game. The game will offer a chance to win hundreds of free Sweeps Coins every single day. Weâre transforming traditional rewards into an engaging experience, staying true to our core value: delivering entertainment at its finest,â said Managing Director Charlie McMaw.
Highest Return to Player on the Market
With a commitment to a generous, player-first approach, Legendz boasts the highest return to player available in the social gaming industry. Players can enjoy more value for their play ensuring an exciting and rewarding experience every time they use Legendz.
BetConstruct has announced their participation at this yearâs GAT Caribbean CancĂșn that takes place in Mexico from November 26-28.
Taking place at the CancĂșn International Center, the GAT Caribe CancĂș is a prestigious event that gathers manufacturers, operators, and marketers to broaden the horizons of the online and land-based markets in Mexico, the Caribbean region, and Central America.
Exhibiting at stand A36, BetConstruct are set to showcase the companyâs wide array of Land Based Solutions alongside comprehensive Sports Betting Solutions and Casino Suite. These offerings have the full capabilities and features that are essential for catering to the regional markets and open vast opportunities for both new and entrant operators.
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gamingâs iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platformâs other brands over the coming months.
This latest partnership demonstrates BGamingâs growing demand in LatAm ahead of the Brazilâs regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: âPartnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gamingâs other casino sites in the future.â
Thomaz Campos, COO at Cometa Gaming, said: âBGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the worldâs first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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