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Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
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Scientific Games and Fremantle, a world leader in creating, producing, and distributing entertainment content worldwide for over 100 years, will continue their longtime partnership to bring iconic TV game show brands including THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK to lottery players. THE PRICE IS RIGHT themed games and promotions are available to lotteries in Australia, Canada, France, the UK, and the US, with FAMILY FEUD themed games available in Canada and the US and PRESS YOUR LUCK games in the US.
âWe are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,â said Erica Gadecki, SVP Partnership Solutions for Fremantle.
Scientific Games, the worldâs largest lottery games company, has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play, and digital. The game show brands are also featured in the companyâs digital second-chance promotions and individual winners events, as well as multi-state lottery Linked Games.
âWe are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands,â Tina Hoover, VP of Licensing for Scientific Games, said.
âWe have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years,â Hoover said.
Debuting in 1972, THE PRICE IS RIGHT is the longest-running TV game show. The show offers audience members the opportunity to compete for cash and prizes by guessing the price of merchandise. FAMILY FEUD features two families, each represented by five members, who compete against one another to name the most popular answers to the survey questions to win cash and prizes. PRESS YOUR LUCK is a game of wits, strategy, and high stakes as contestants try to avoid the iconic WHAMMY for a chance at life-changing cash and prizes.
Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
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Aviatrix celebrates SĂŁo JoĂŁo festival in Brazil and beyond with new game splash
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The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the SĂŁo JoĂŁo festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forrĂł dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing SĂŁo JoĂŁo, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: âOur clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.â
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
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Bragg Gaming Expands in Pennsylvania with BetMGM
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Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as âEgyptian Magicâ and âFairy Dustâ from Braggâs Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Braggâs Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Braggâs commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Braggâs new RGS technology come with the Companyâs Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: âWeâre delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.â
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: âBragg has been a great partner for BetMGM in Michigan and New Jersey, and itâs exciting to now be able to expand that relationship to Pennsylvania.
Weâre confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.â
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Duetto and SHR Announces Strategic Partnership
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Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duettoâs Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
âDuettoâs dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,â said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
âSHRâs award-winning booking engine now integrates real-time RMS lookups via Duettoâs Rate Engine API. This collaboration with Duetto expands SHRâs existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,â said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duettoâs Open Pricing and dynamic discounting based on customersâ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
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