Latest News

Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands

Published

6 months ago

June 28, 2024

Scientific Games and Fremantle, a world leader in creating, producing, and distributing entertainment content worldwide for over 100 years, will continue their longtime partnership to bring iconic TV game show brands including THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK to lottery players. THE PRICE IS RIGHT themed games and promotions are available to lotteries in Australia, Canada, France, the UK, and the US, with FAMILY FEUD themed games available in Canada and the US and PRESS YOUR LUCK games in the US.

“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,” said Erica Gadecki, SVP Partnership Solutions for Fremantle.

Scientific Games, the world’s largest lottery games company, has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play, and digital. The game show brands are also featured in the company’s digital second-chance promotions and individual winners events, as well as multi-state lottery Linked Games.

“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands,” Tina Hoover, VP of Licensing for Scientific Games, said.

“We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years,” Hoover said.

Debuting in 1972, THE PRICE IS RIGHT is the longest-running TV game show. The show offers audience members the opportunity to compete for cash and prizes by guessing the price of merchandise. FAMILY FEUD features two families, each represented by five members, who compete against one another to name the most popular answers to the survey questions to win cash and prizes. PRESS YOUR LUCK is a game of wits, strategy, and high stakes as contestants try to avoid the iconic WHAMMY for a chance at life-changing cash and prizes.

Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications. If you prefer to try new experiences, instead of the lottery you can try casino games. Australians who have decided to play online pokies at a virtual casino and thus join the gambling rush need to know where to start. If you are ready to play now, you can visit ripper casino login Australia.

Up Next

Stokastic Welcomes Daniel Haight as New Chief Operating Officer

Don't Miss

SCCG Managed Services Selects Amelco UK Ltd. for Trading and Sportsbook Solutions to Support Projects with Tribal and Commercial Operators

Stake - Best Online Casino & Sports Betting Platform

Gambling in the USA

Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market

Published

2 days ago

December 24, 2024

Zoltan Tundik

North American Expansion Kicks Off Through Strategic Partnership with Moozi

Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.

With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).

Damjan Stamenkovic, CEO of Expanse Studios, commented:

“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”

James Anderson, Moozi’s CCO, added:

“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”

This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.

Latest News

ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

Published

3 days ago

December 23, 2024

Adrienn Sarkany

Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”

This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.

Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”

For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”

Latest News

SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil

Published

3 days ago

December 23, 2024

Zoltan Tundik

The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.

The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.

SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.

According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.

The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.

Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”

To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.

SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.