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UK Gambling Growth Over the Past Decade

Today’s gambling market in the United Kingdom looks vastly different than it did ten years ago. In addition to an explosion in revenue, there has also been a significant shift in how and where people gamble, thanks to myriad online options.
This article will explore the UK’s gambling industry today and the influential elements that skyrocketed its growth in the past decade.
The UK Gambling Industry Today
The Gambling Commission regulates the UK gambling market; it licences land-based and remote gaming and ensures regulations are followed. In the 2022-2023 fiscal year, the UK’s gross gambling yield (GGY) was £15.1 billion – a staggering increase from £6.3 billion a decade ago.
This revenue stems from various forms of gambling, including lotteries, casinos, slot machines, bingo halls, and online gaming. Of the £15.1 billion, £4.2 billion was generated through lottery gaming, £4.5 billion through land-based gambling, and £6.5 billion through remote gaming, including online casinos, sportsbooks, and bingo platforms.
Factors Influencing the Industry’s Growth
Several factors propelled the significant rise in revenue from £6.3 billion to £15.1 billion, with the three most influential outlined below.
Relaxed Advertising Guidelines
The growth of the UK gambling market is closely linked to the changes in regulations surrounding gambling advertising in the 2005 Gambling Act. The act came into effect two years later, allowing gambling companies to advertise all forms of gaming as long as they were licenced and regulated.
Since 2007, the presence of ads promoting gambling has steadily increased. This increase, unsurprisingly, has been linked to a rise in individual gambling, contributing to the spectacular growth the UK gambling industry has seen.
Growth of Online Gambling
Online gambling, iGaming, remote gambling, and the many other names it goes by has undoubtedly fuelled the UK’s gambling growth. In 2024, online gambling is projected to bring in £11 billion, making it the second-largest iGaming market in the world. It’s just behind the US market, which is set to earn £18.41 billion in 2024.
Online gaming has increased in popularity for a number of reasons, including advertising regulations, but also thanks to its convenience and accessibility. It’s made classic types of gambling, like casino table games, slot games, and sports betting, available right at a person’s fingertips from anywhere at any time as long as they have a device and an internet connection.
Adding to this appeal are incentives for signing up with online casinos or placing wagers at them, which entice players to find the best first deposit bonus available or to earn additional bonuses for continued playing.
Variety of Gaming Options
The online gaming marketplace is continuously growing, pumping out exciting new games and gambling platforms. Whether they’re looking to play live dealer poker, slots, or bingo, punters have a vast selection of online options to choose from. In addition, there is the continued draw of land-based gambling.
Between online platforms and land-based gambling venues, there is more variety in the market than ever before. This variety means that there are more options to suit a wide range of betting preferences, appealing to more people than the market did ten years ago.
The UK Gambling Industry’s Future
While the industry has been growing, it’s also faced increasing concern from industry experts and the general public around problem gambling, a concern which is starting to be reflected in gambling laws. Furthermore, the influence of tech developments like AI will likely impact the industry in many ways.
Changing Online Gambling Regulations
In September 2024, new restrictions on online slot game wagering will come into effect. For those under 25, the maximum wager they’ll be able to make is £2 per spin; for those 25 and older, the maximum will be £5. The intention is to reduce problem gambling associated with the addictive nature of slot games.
Stricter Ad Regulations
The increase in gambling ads since the Gambling Act came into effect has been criticised for its harmful effects, with Dr Matt Gaskell of the NHS Northern Gambling Service stating, “The evidence is clear that gambling advertising drives consumption, which increases harm.”
While the ads themselves do have some restrictions through the Advertising Standards Authority (ASA), such as limiting an ad’s appeal to those under 18 years old and prohibiting the promotion of anti-social or harmful gambling behaviour, many have felt they aren’t enough.
Adding to these concerns is the tightening of ad regulations by other countries like Italy, Germany, and the Netherlands. Some of these countries have clamped down on gambling ads by restricting marketing tactics such as athlete or celebrity endorsements, while others have eliminated gambling ads altogether. The regulations around gambling ads in the UK have become a hotly debated issue and will likely lead to significant changes to the nation’s gambling advertisements.
AI Integrations
The development of AI has the potential to significantly influence the gambling industry, though it may be too early to know how AI will impact it in the long term. AI will undoubtedly enhance the gameplay experience, which has raised concerns about increasing problem gambling. However, integrating AI may also help curb problem gambling by alerting players and online platforms of potentially harmful gambling behaviour and taking action by temporarily restricting access to games.
Conclusion
In the last ten years, the UK gambling market has exploded in profitability and gambling options. It has benefited from the regulation changes of the Gambling Act of 2005, the rise of online gambling, and the increase of gambling options both online and at physical locations. All of this has added up to a multi-billion-dollar industry.
However, concerns about public health have grown in relation to gambling, and it’s more than likely that the UK will see a tightening of regulations in the years to come and a focus on gambler health.
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Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance

Vaulta, a scalable operating system powering Web3 Banking with fast, low-cost transactions and seamless blockchain connectivity, today announces a strategic partnership with Ultra, the one-stop destination for gamers, publishers, and developers.
This financial and technical alliance positions Ultra as Vaulta’s gaming arm and marks the next phase of Ultra’s ambition to lead the gaming space.
Together, Vaulta and Ultra will accelerate the creation of a full-service platform where digital assets can be tokenized, traded, and monetized across games, all powered by a fast, low-cost, and interoperable infrastructure. In addition to tokenized assets, this platform will also support decentralized marketplaces, cross-game integrations, and metaverse banking.
Gus van Rijckevorsel, CEO of Ultra, shared, “By 2030, the Web3 gaming market is expected to grow to $615 billion, outpacing both movies and TV exponentially and signaling a major shift in how consumers engage with their entertainment. To harness this potential, the gaming industry needs better infrastructure designed for publishers, developers, and gamers, and we’re here to deliver that. We’re laser-focused on creating the content and structural partnerships necessary to make Ultra THE gaming platform recognized by the gaming industry. Vaulta is a major brick on that path, and this partnership is a solid foundation on which we build the future of gaming and finance. And at the core of this lasting partnership is a mutual alignment on our long-term interests.”
This partnership supports Vaulta’s mission to drive innovation in tokenization and real-world asset integration,” said Yves La Rose, founder and CEO of Vaulta Foundation. “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. Positioning Ultra as Vaulta’s gaming hub provides a gateway to Gaming and GameFi opportunities to our community. At the heart of our collaboration is a shared ambition to elevate digital assets to the standards of traditional finance, empowering users with new financial opportunities powered by Web3.”
Convictions behind this partnership
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A new definition of the modern player
Gone are the days when “player” meant just someone holding a controller. Ultra recognizes three types of players: gamers, viewers, and content creators, each with unique behaviors, needs, and expectations. In partnership with Vaulta, Ultra is building critical infrastructure to fit this new reality and serve all three player groups.
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Every industry will have its own chain
Finance has Vaulta. Gaming has Ultra. Both chains are purpose-built and interoperable, aligning deeply with the needs of their respective audiences. Ultra is not adapting general-purpose tech. It’s building the backbone of the gaming industry from the ground up.
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UOS will be THE gaming currency
Ultra is committed to establishing $UOS as the default currency for in-game transactions, rewards, and monetization across titles, platforms, and services. Just as the dollar dominates oil, $UOS will define value in gaming.
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Access and consumption of games will change
Similar to how Netflix revolutionized film and Spotify transformed music, Ultra envisions a shift in how people access and engage with games. Gamers deserve immersive platforms. Developers desire tools and reach. Publishers demand data and performance. Ultra is building a complete ecosystem that puts them all first.
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Crypto must be treated with the same standards as traditional finance
That’s why Ultra partners only with chains like Vaulta, ones that treat crypto with the same expectations as fiat: prioritising trust, utility, and transparency. Real utility demands real accountability.
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AI will unlock the next layer of personalized gaming
AI isn’t just a feature, it’s a fundamental shift in how players should experience games. That’s why Ultra is embedding AI deeply into its ecosystem to serve three purposes: hyper-personalization, real-time gameplay guidance, and intelligent ecosystem interaction. Players won’t just play, they’ll be guided, supported, and understood.
Building the Infrastructure for the Next Era
As co-leaders in blockchain innovation, this partnership is fundamentally guided by a shared purpose to serve the future of gaming, combining Vaulta’s financial rails with Ultra’s user-first infrastructure.
The partnership aims to radically upgrade the outdated backbone of the gaming industry, delivering ultra-fast transactions, scalable gaming experiences, improved security, and new tools for developers and publishers.
Ultra serves three core clients – gamers, developers, and publishers – and everything it builds is made to serve their needs. Ultra is building a complete ecosystem that puts them all first. This partnership enhances that mission with sharper tools, smarter systems, and better outcomes for each.
Technical Exchange Details
The partnership will provide Ultra with access to:
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Vaulta Spring framework: enabling improved scalability and security alongside a smoother user experience for its platform
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Vaulta Banking OS framework: Offering enhancements in transaction speed and asset management, while giving Ultra’s gaming ecosystem access to the multi-chain interoperability (IBC) environment
In exchange, Ultra will provide Vaulta with:
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Ultratest: A next-generation smart contract testing framework, which allows developers to launch faster and more securely
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MSIG Signing Tool: A breakthrough in secure gaming transactions and digital ownership
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Predicate System: Reduces gas fees to make blockchain gaming more affordable and accessible
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HSM Signing Code hardware: Secure hardware signing for private key management
Broader Impact and What’s Next
This partnership isn’t just about technology exchange, it represents a broader alignment of values between two industry-first platforms. As blockchain adoption deepens across industries, Vaulta and Ultra are taking the lead in building the specialized infrastructure needed to serve real users at scale. The partnership unlocks new opportunities and standards for what’s possible in digital entertainment.
At the same time, it supports Vaulta’s broader goal of engaging directly with industry leaders to build the next iteration of global finance, through real use cases, real infrastructure, and real collaboration. More partnerships will follow in the coming weeks, all designed to unlock new use cases, drive innovation, and accelerate adoption across the digital economy.
This partnership follows Vaulta’s recent rebrand (previously EOS Network) and strategic alignment to Web3 Banking, and comes on the heels of key milestones in Ultra’s 2025 roadmap, including the closing of a $12 million round led by NOIA Capital and the key c-suite appointment of Maxime van Steenberghe as Ultra’s new COO.
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GameZone: The Ultimate Destination for Online Tongits Enthusiasts

In the ever-evolving world of online gaming, one platform stands out as the go-to destination for Tongits lovers everywhere. GameZone has masterfully brought this beloved Filipino card game into the digital age, offering an experience that’s as thrilling as it is authentic. Let’s dive into what makes GameZone the crown jewel of online Tongits platforms and why you should join the excitement today!
Tongits: A Filipino Tradition Goes Digital
Tongits, a game deeply rooted in Filipino culture, has been a staple at family gatherings, fiestas, and friendly get-togethers for generations. This rummy-style card game, typically played with three players and a standard 52-card deck, is more than just a pastime—it’s a test of skill, strategy, and a bit of luck.
The objective is simple yet challenging: be the first to empty your hand by forming melds (sets of the same rank or runs of consecutive cards in the same suit). But don’t be fooled by its simplicity; Tongits requires keen observation, a sharp memory, and tactical thinking to outmaneuver your opponents.
As technology advances, GameZone has taken on the mantle of bringing this cultural treasure to the digital world, ensuring that Tongits enthusiasts can enjoy their favorite game anytime, anywhere.
- Unparalleled Authenticity
GameZone’s dedication to preserving the true essence of Tongits sets it apart from the competition. Here’s how they maintain that authentic feel:
- Strict Adherence to Traditional Rules: Every aspect of the game, from card dealing to turn sequences and valid melds, follows the official rules recognized by Filipino players.
- Realistic Card Distribution: The platform uses advanced algorithms to ensure fair and random card dealing, mimicking the unpredictability of a physical shuffle.
- Natural Game Flow: Smooth turn transitions and realistic timing preserve the suspense and excitement of each move, making you feel like you’re sitting at a real table.
- Diverse Game Modes for Every Player
Whether you’re a casual player or a competitive enthusiast, GameZone has a mode that’s perfect for you:
- Classic Mode: Experience Tongits in its purest form, just as it’s been played for decades.
- Quick Play: Perfect for those short on time but still craving a Tongits fix.
- Tournament Mode: Test your skills against the best and compete for substantial prizes.
- Tongits Plus and Joker Variants: Spice things up with exciting rule variations that add new layers of strategy.
- Private Tables: Create your own digital “tambayan” to play exclusively with friends and family.
- Real-Time Multiplayer Action
Gone are the days of predictable AI opponents. GameZone connects you with real players from across the Philippines and beyond, ensuring that every game is a unique challenge. The platform’s sophisticated matchmaking system pairs you with opponents of similar skill levels, guaranteeing balanced and competitive matches.
- Rewards That Keep You Coming Back
GameZone knows how to keep players engaged with a comprehensive rewards system:
- Achievement Milestones: Unlock badges and rewards for accomplishments like winning streaks or tournament participation.
- Seasonal Events: Participate in limited-time events for exclusive prizes and bonuses.
- Tournament Prizes: Compete in high-stakes tournaments for cash rewards and valuable in-game items.
These incentives not only enhance the gaming experience but also provide tangible goals for players to strive towards.
- Uncompromising Security and Fairness
In the world of online gaming, trust is paramount. GameZone prioritizes player security and game integrity through:
- PAGCOR Licensing: Operating under the Philippine Amusement and Gaming Corporation’s regulatory framework ensures compliance with legal and ethical standards.
- Encrypted Transactions: All financial transactions are secured using industry-standard encryption protocols.
- 24/7 Customer Support: A dedicated team is always available to assist with any issues or questions.
- User-Friendly Interface and Customization
GameZone’s interface is a perfect blend of aesthetics and functionality:
- Clean, Responsive Design: Enjoy smooth animations and crisp graphics that enhance immersion without sacrificing performance.
- Intuitive Navigation: Easily switch between game modes, access your profile, or manage rewards with just a few taps or clicks.
- Customization Options: Personalize your gaming experience with unique avatars, table designs, and more.
- Cross-Platform Compatibility
Play Tongits your way, on your preferred device:
- Mobile App: Available for both iOS and Android, perfect for gaming on the go.
- Web Browser: Access GameZone from any computer with an internet connection.
- Seamless Syncing: Your progress and rewards are synced across all devices, so you can switch seamlessly between platforms.
Maximizing Your GameZone Experience
To get the most out of your time on GameZone, consider these tips:
- Start with Quick Play: Use these shorter games to familiarize yourself with the platform and warm up your skills.
- Join a Club: Connect with like-minded players to share strategies, organize friendly matches, and climb the leaderboards together.
- Participate in Tournaments: Challenge yourself in competitive play and aim for those big prizes.
- Customize Your Profile: Stand out from the crowd with unique avatars and table designs that reflect your personality.
- Stay Updated: Follow GameZone’s social media accounts and in-game announcements to stay informed about new features, events, and promotions.
The Future of Tongits is Here
GameZone has successfully bridged the gap between tradition and technology, offering an online Tongits experience that honors the game’s rich history while embracing the conveniences of the digital age. Its commitment to authenticity, diverse game modes, real-time multiplayer action, generous rewards, and a secure environment make it the undisputed leader in online Tongits platforms.
Whether you’re a seasoned player looking for high-stakes competition or a casual gamer seeking fun and social interaction, GameZone provides an immersive, fair, and rewarding experience. The platform’s user-friendly interface, cross-platform support, and vibrant community create an ecosystem where the spirit of Filipino card gaming thrives in the modern era.
By joining GameZone, you’re not just playing a game; you’re becoming part of a legacy. You’re connecting with players from all walks of life, united by their love for Tongits. You’re carrying forward a beloved tradition, ensuring that future generations can enjoy this quintessential Filipino game in its most exciting form yet.
So, what are you waiting for? The cards are dealt, the table is set, and your opponents are ready. Join GameZone today and experience the ultimate Tongits adventure. Whether you’re looking to relive cherished memories, make new friends, or test your skills against the best, GameZone is your gateway to the thrilling world of online Tongits. Get ready to shuffle, deal, and play your way to victory!
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Club Atlético River Plate and Betano Announce Long-Term Principal Partnership

Club Atlético River Plate and Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, announce a new long-term partnership that will see Betano become the club’s new main and front-of-shirt partner, starting from the current season.
The new partnership with River Plate follows an exciting year for Kaizen Gaming and its Betano brand, which launched in Argentina just a year ago and is already regarded as one of the country’s leading online gaming platforms. Alongside expanding its sponsorship programs, corporate social responsibility initiatives, and growing market presence, Kaizen Gaming has also solidified its role as a pioneer in shaping the online gaming industry internationally and fostering safe, controlled environments for players.
For River Plate, this agreement represents a strategic step in its international expansion and in the diversification of its revenue streams. In this regard, the alliance with Betano is a clear example of the club’s commitment to innovation, excellence, and building strong relationships with leading global brands.
Jorge Brito, President of River Plate, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision. Through its sponsorships of the CONMEBOL Copa América™ 2024 and the Argentine Professional Football League’s “Torneo Betano”, Kaizen Gaming has reinforced its leading role in the world of sports. River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches. We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”
Stefano Di Carlo, River Plate’s General Secretary, added: “This agreement is the result of a long-term strategy we have been developing to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success. The fact that an international brand like Betano has selected us as its partner speaks volumes about the strength of the River Plate brand worldwide and the confidence our institutional and sporting project inspire.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years. As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do. The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
The new partnership expands beyond marketing activities. Kaizen Gaming continues to join its partners in driving positive social impact in local communities, whilst promoting the value of responsible gaming.
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