Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.
Connect with us
Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.

Latest News

UK Gambling Growth Over the Past Decade

Published

on

 

Today’s gambling market in the United Kingdom looks vastly different than it did ten years ago. In addition to an explosion in revenue, there has also been a significant shift in how and where people gamble, thanks to myriad online options.

This article will explore the UK’s gambling industry today and the influential elements that skyrocketed its growth in the past decade.

The UK Gambling Industry Today

The Gambling Commission regulates the UK gambling market; it licences land-based and remote gaming and ensures regulations are followed. In the 2022-2023 fiscal year, the UK’s gross gambling yield (GGY) was £15.1 billion – a staggering increase from £6.3 billion a decade ago.

This revenue stems from various forms of gambling, including lotteries, casinos, slot machines, bingo halls, and online gaming. Of the £15.1 billion, £4.2 billion was generated through lottery gaming, £4.5 billion through land-based gambling, and £6.5 billion through remote gaming, including online casinos, sportsbooks, and bingo platforms.

Factors Influencing the Industry’s Growth

Several factors propelled the significant rise in revenue from £6.3 billion to £15.1 billion, with the three most influential outlined below.

Relaxed Advertising Guidelines

The growth of the UK gambling market is closely linked to the changes in regulations surrounding gambling advertising in the 2005 Gambling Act. The act came into effect two years later, allowing gambling companies to advertise all forms of gaming as long as they were licenced and regulated.

Since 2007, the presence of ads promoting gambling has steadily increased. This increase, unsurprisingly, has been linked to a rise in individual gambling, contributing to the spectacular growth the UK gambling industry has seen.

Growth of Online Gambling

Online gambling, iGaming, remote gambling, and the many other names it goes by has undoubtedly fuelled the UK’s gambling growth. In 2024, online gambling is projected to bring in £11 billion, making it the second-largest iGaming market in the world. It’s just behind the US market, which is set to earn £18.41 billion in 2024.

Online gaming has increased in popularity for a number of reasons, including advertising regulations, but also thanks to its convenience and accessibility. It’s made classic types of gambling, like casino table games, slot games, and sports betting, available right at a person’s fingertips from anywhere at any time as long as they have a device and an internet connection.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Adding to this appeal are incentives for signing up with online casinos or placing wagers at them, which entice players to find the best first deposit bonus available or to earn additional bonuses for continued playing.

Variety of Gaming Options

The online gaming marketplace is continuously growing, pumping out exciting new games and gambling platforms. Whether they’re looking to play live dealer poker, slots, or bingo, punters have a vast selection of online options to choose from. In addition, there is the continued draw of land-based gambling.

Between online platforms and land-based gambling venues, there is more variety in the market than ever before. This variety means that there are more options to suit a wide range of betting preferences, appealing to more people than the market did ten years ago.

The UK Gambling Industry’s Future

While the industry has been growing, it’s also faced increasing concern from industry experts and the general public around problem gambling, a concern which is starting to be reflected in gambling laws. Furthermore, the influence of tech developments like AI will likely impact the industry in many ways.

Changing Online Gambling Regulations

In September 2024, new restrictions on online slot game wagering will come into effect. For those under 25, the maximum wager they’ll be able to make is £2 per spin; for those 25 and older, the maximum will be £5. The intention is to reduce problem gambling associated with the addictive nature of slot games.

Stricter Ad Regulations

The increase in gambling ads since the Gambling Act came into effect has been criticised for its harmful effects, with Dr Matt Gaskell of the NHS Northern Gambling Service stating, “The evidence is clear that gambling advertising drives consumption, which increases harm.”

While the ads themselves do have some restrictions through the Advertising Standards Authority (ASA), such as limiting an ad’s appeal to those under 18 years old and prohibiting the promotion of anti-social or harmful gambling behaviour, many have felt they aren’t enough.

Adding to these concerns is the tightening of ad regulations by other countries like Italy, Germany, and the Netherlands. Some of these countries have clamped down on gambling ads by restricting marketing tactics such as athlete or celebrity endorsements, while others have eliminated gambling ads altogether. The regulations around gambling ads in the UK have become a hotly debated issue and will likely lead to significant changes to the nation’s gambling advertisements.

AI Integrations

The development of AI has the potential to significantly influence the gambling industry, though it may be too early to know how AI will impact it in the long term. AI will undoubtedly enhance the gameplay experience, which has raised concerns about increasing problem gambling. However, integrating AI may also help curb problem gambling by alerting players and online platforms of potentially harmful gambling behaviour and taking action by temporarily restricting access to games.

Conclusion

In the last ten years, the UK gambling market has exploded in profitability and gambling options. It has benefited from the regulation changes of the Gambling Act of 2005, the rise of online gambling, and the increase of gambling options both online and at physical locations. All of this has added up to a multi-billion-dollar industry.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

However, concerns about public health have grown in relation to gambling, and it’s more than likely that the UK will see a tightening of regulations in the years to come and a focus on gambler health.

Latest News

SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera

Published

on

 

SX Bet is the fastest-growing on-chain betting exchange—built for the future of sports and crypto.

SX Bet has officially launched on Berachain, marking the next milestone in its cross-chain expansion strategy. With over 2 million bets placed, $675 million wagered, and 93% year-over-year growth in volume, SX Bet is reshaping the future of sports betting — and Berachain is the next big stage.

SX Bet’s Berachain launch comes with a unique incentive structure designed to reward bettors for their activity. Users can now place bets using the native $HONEY stablecoin and earn $SXBRT, a receipt token that can be staked to the SX Vault on BeraHub to generate weekly yields in $BGT, Berachain’s governance token. The more you win, the more you earn.

SX Bet will be hosting a summer Berachain betting tournament with a 69,420 bet credit prize pool from May 31 – July 14th and airdropping bet credits to top Berachain communities.

But the Berachain deployment is not just about incentives. It’s about creating a scalable global liquidity hub for bettors and builders alike. Builders can leverage SX liquidity to launch their own custom betting frontends and experiences.

“SX Bet isn’t just a single dApp — it’s a betting protocol anyone can build on. With this Berachain launch, we’re not just growing SX, we’re growing the entire Web3 betting ecosystem,” said Andrew Young, SX Bet Project Lead.

The cross-chain architecture enables shared liquidity across multiple blockchains, allowing users to place bets on their preferred chain without sacrificing odds or depth.

Already the top sports betting dApp by volume on Arbitrum, SX Bet has achieved sustained growth without relying on ongoing incentives — proving that sharp odds, fast UX, and a product-first approach win. Bettors choose SX for its peer-to-peer, non-custodial, on-chain model — a platform with the best odds, deepest liquidity, and a clear message: winners are welcome.

SX Bet is setting the standard for scalable sports betting infrastructure in Web3.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

For bettors: more rewards, deeper liquidity, and better odds.
For builders: a plug-and-play liquidity engine to leverage and build upon.
For chains: a sticky, high-volume dApp proven to drive user growth and retention.

Start betting and earning on Berachain today: bera.bet

 

Continue Reading

Latest News

SEGA SAMMY Completes Acquisition of GAN Limited

Published

on

SEGA SAMMY Completes Acquisition of GAN Limited

 

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.

SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).

Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”

B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.

Continue Reading

Latest News

Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Published

on

 

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.

Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.

“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.