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UK Gambling Growth Over the Past Decade

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Today’s gambling market in the United Kingdom looks vastly different than it did ten years ago. In addition to an explosion in revenue, there has also been a significant shift in how and where people gamble, thanks to myriad online options.

This article will explore the UK’s gambling industry today and the influential elements that skyrocketed its growth in the past decade.

The UK Gambling Industry Today

The Gambling Commission regulates the UK gambling market; it licences land-based and remote gaming and ensures regulations are followed. In the 2022-2023 fiscal year, the UK’s gross gambling yield (GGY) was £15.1 billion – a staggering increase from £6.3 billion a decade ago.

This revenue stems from various forms of gambling, including lotteries, casinos, slot machines, bingo halls, and online gaming. Of the £15.1 billion, £4.2 billion was generated through lottery gaming, £4.5 billion through land-based gambling, and £6.5 billion through remote gaming, including online casinos, sportsbooks, and bingo platforms.

Factors Influencing the Industry’s Growth

Several factors propelled the significant rise in revenue from £6.3 billion to £15.1 billion, with the three most influential outlined below.

Relaxed Advertising Guidelines

The growth of the UK gambling market is closely linked to the changes in regulations surrounding gambling advertising in the 2005 Gambling Act. The act came into effect two years later, allowing gambling companies to advertise all forms of gaming as long as they were licenced and regulated.

Since 2007, the presence of ads promoting gambling has steadily increased. This increase, unsurprisingly, has been linked to a rise in individual gambling, contributing to the spectacular growth the UK gambling industry has seen.

Growth of Online Gambling

Online gambling, iGaming, remote gambling, and the many other names it goes by has undoubtedly fuelled the UK’s gambling growth. In 2024, online gambling is projected to bring in £11 billion, making it the second-largest iGaming market in the world. It’s just behind the US market, which is set to earn £18.41 billion in 2024.

Online gaming has increased in popularity for a number of reasons, including advertising regulations, but also thanks to its convenience and accessibility. It’s made classic types of gambling, like casino table games, slot games, and sports betting, available right at a person’s fingertips from anywhere at any time as long as they have a device and an internet connection.

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Adding to this appeal are incentives for signing up with online casinos or placing wagers at them, which entice players to find the best first deposit bonus available or to earn additional bonuses for continued playing.

Variety of Gaming Options

The online gaming marketplace is continuously growing, pumping out exciting new games and gambling platforms. Whether they’re looking to play live dealer poker, slots, or bingo, punters have a vast selection of online options to choose from. In addition, there is the continued draw of land-based gambling.

Between online platforms and land-based gambling venues, there is more variety in the market than ever before. This variety means that there are more options to suit a wide range of betting preferences, appealing to more people than the market did ten years ago.

The UK Gambling Industry’s Future

While the industry has been growing, it’s also faced increasing concern from industry experts and the general public around problem gambling, a concern which is starting to be reflected in gambling laws. Furthermore, the influence of tech developments like AI will likely impact the industry in many ways.

Changing Online Gambling Regulations

In September 2024, new restrictions on online slot game wagering will come into effect. For those under 25, the maximum wager they’ll be able to make is £2 per spin; for those 25 and older, the maximum will be £5. The intention is to reduce problem gambling associated with the addictive nature of slot games.

Stricter Ad Regulations

The increase in gambling ads since the Gambling Act came into effect has been criticised for its harmful effects, with Dr Matt Gaskell of the NHS Northern Gambling Service stating, “The evidence is clear that gambling advertising drives consumption, which increases harm.”

While the ads themselves do have some restrictions through the Advertising Standards Authority (ASA), such as limiting an ad’s appeal to those under 18 years old and prohibiting the promotion of anti-social or harmful gambling behaviour, many have felt they aren’t enough.

Adding to these concerns is the tightening of ad regulations by other countries like Italy, Germany, and the Netherlands. Some of these countries have clamped down on gambling ads by restricting marketing tactics such as athlete or celebrity endorsements, while others have eliminated gambling ads altogether. The regulations around gambling ads in the UK have become a hotly debated issue and will likely lead to significant changes to the nation’s gambling advertisements.

AI Integrations

The development of AI has the potential to significantly influence the gambling industry, though it may be too early to know how AI will impact it in the long term. AI will undoubtedly enhance the gameplay experience, which has raised concerns about increasing problem gambling. However, integrating AI may also help curb problem gambling by alerting players and online platforms of potentially harmful gambling behaviour and taking action by temporarily restricting access to games.

Conclusion

In the last ten years, the UK gambling market has exploded in profitability and gambling options. It has benefited from the regulation changes of the Gambling Act of 2005, the rise of online gambling, and the increase of gambling options both online and at physical locations. All of this has added up to a multi-billion-dollar industry.

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However, concerns about public health have grown in relation to gambling, and it’s more than likely that the UK will see a tightening of regulations in the years to come and a focus on gambler health.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

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BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

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