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Louisiana Gaming: Threat From Texas, Plus More Parishes Could Legalize Sports Betting

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If Texas ever approves commercial casinos and sports betting, Louisiana could see a big falloff in gaming revenue, says the Bayou State’s top regulator.

“It’s going to be a huge blow to Louisiana,” Ronnie Johns, Louisiana Gaming Control board chairman, said.

Johns, who is retiring at the end of June after three years as chairman, spoke with Gambling.com in a wide-ranging interview on “The Edge.”

Johns also said additional parishes in Louisiana could approve sports betting within a few years. In addition, he expressed doubt that a tax hike is coming on sports wagering in the state.

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If using any of this content please reference Gambling.com and link back to our on-site article, where you can also find additional information: https://www.gambling.com/us/news/louisiana-gaming-threat-from-texas-plus-more-parishes-could-legalize-sports-betting

Texas Might Not Expand Gaming Until 2030s: Johns

A 75-year-old former Republican state senator, Johns noted that Louisiana has already gone 35 years with legalized commercial gaming, while Texas still doesn’t have it. Louisiana has since seen the build up of first-rate casino resorts in the state, he noted.

In Texas, sports betting and Las Vegas-style commercial casinos are prohibited. Efforts at the Texas Legislature to expand gaming have been unsuccessful. To date, sports betting is legal in 38 states and Washington, D.C.

Currently, Louisiana benefits from Texans like “Mattress Mack” traveling next door to the Bayou State to gamble. Houston, the fourth most-populated city in the U.S., is only about two hours from Lake Charles, Louisiana.

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Johns said he sees gaming expansion happening one day in Texas, the nation’s second most-populated state. However, that might not occur until well into the 2030s because of opposition from anti-gaming lawmakers and others, he said.

When it does happen, it will have a negative impact on Louisiana.

“We’re predicting a 50% decrease in state revenue, should that happen,” Johns said. “It’s going to be big.”

No Tax Hike On Sportsbooks, Some Parishes Might OK Sports Wagering

During the interview on “The Edge,” Johns also addressed other gaming-related issues facing Louisiana, including:

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A national conversation about an increase in sports betting taxes in some states.

Johns said he has not heard any rumor or discussion about a tax hike in Louisiana on sports wagering.

“Sports betting’s been highly successful in Louisiana,” he said. “It’s actually brought in more money than projected. With that being said, I just don’t see any movement at this time to increase taxes.”

Legalizing sports betting in the nine parishes where it is currently prohibited.

Johns said he anticipates a public vote will occur in some of those parishes to legalize sports betting. Those nine parishes previously rejected sports betting, while 55 parishes approved it.

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“I’m not sure that all nine will get there,” he said. “I predict over the next, say, four to five years you could probably have half of those attempting to approve sports betting again.”

The implementation in Louisiana of online casino gaming, known as iGaming, allowing bettors to play casino games such as slots and craps on their smart phone or computer.

Johns said there is a conversation in the state about the issue, but the casino industry itself is divided — some want it, others don’t. That sort of division makes legislative approval difficult, he said.

“The other aspect is going to be those legislators who view it as an expansion of gaming,” he said. “You’re going to have some pushback from some of the traditional Christian-based organizations, such as the Family Forum here in Louisiana and others who are traditionally anti-gaming.”

More riverboat casinos moving their operations ashore.

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Johns said he does not think all 15 riverboat license holders will ultimately build casinos on land. A handful already have moved ashore or are in the process of becoming land-based.

“I see a point where we’re going to have a number of them do it,” he said. “I don’t think we’ll ever get to the point where all 15 are going to do that. Just from the economic standpoint, is it feasible for them to do that?”

 

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Interviews

Propping up the prediction game for sports betting

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Propping up the prediction game for sports betting

 

GameplAI is harnessing the gains in automation seen in other tech sectors and bringing them to the sports betting industry, with more accurate pricing and automation which reduces the manual overhead of risk-management for trading teams. Its growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play.

Gaming Americas caught up with their Co-Founder, Graham Savage, the man at the helm of a company on the road to becoming the premium supplier of automated and quantitative-driven sports solutions for the sector.

 

After GameplAI’s defining Q1 raise earlier this year, how have you been deploying the funds?

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There are two core priorities for the deployment of our capital. The first is the expansion of our team. We have already doubled the size of the team since January and we are still looking to hire additional technology and sports-modelling expertise. The second strand is a focus on licensing. Given the global footprint of our expanding customer base, we are actively pursuing licences in multiple U.S. states in addition to emerging LatAm regions such as Peru and Argentina.

 

What does adding Marco Blume as an investor do for the company?

Marco provides fantastic insight and context in terms of what is most important to operators when assessing third-party products. Under his tenure, Pinnacle became a global leader in terms of sports product and pricing and this is the equivalent position that we are keen to assume within the suppliers’ sphere.

 

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How do you see the supply market changing in the year ahead?

We see a strong emphasis being placed by operators on both in-play and props products. We feel this will be a dual responsibility to solve, with the onus being on companies like ourselves to create innovative products bolstered by compelling and accurate pricing, whilst our B2C partners will prioritise delivering intuitive and engaging front end UI to further embellish the product experience.

 

How were the Euros/Copa America for you and your recent operator deals?

We used both tournaments as a test bed. Betano, the premium online sports betting and gaming brand, launched a segment of the football player props product that we have developed in conjunction with Opta data. These markets proved to be hugely popular and we will roll out our extensive football props solution with Betano over the coming weeks.

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In parallel, we launched a proof of concept of our football narrator product with a leading UK operator, which generates contextual markets in-play, relative to the most recent game state. These markets were really well-received by UK-based customers and we will look to broaden the scope of that collaboration, now that the domestic season has resumed.

 

What are the opportunities for GameplAI right now in the medium to long-term?

We have been very fortunate with the stature of partners with whom we are working. Their respective product and trading teams have been a fantastic support and resource for us – and working with people of that calibre will only serve to further enhance the quality of our product offering.

Broadening our international footprint is also hugely exciting and by the end of year we will be live with market-leading partners across three separate continents, which represents incredible progress in 12 months. We are hugely enthused at the prospects ahead and firmly believe GameplAI will be at the forefront of driving new product innovation in sports in 2025 and beyond.

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Canada

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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Latest News

Hard Rock International and NY Mets Owner Steve Cohen Officially Unveil Renderings of Metropolitan Park

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New renderings of Metropolitan Park, the partnership between Steve Cohen and Hard Rock International, give New Yorkers a look of what turning empty parking lots into 25 acres of new public park will actually feel like. The $8 billion privately funded project is now moving forward with ULURP (Uniform Land Use Review Procedure) New York City’s process for public approval of the development. The design and the layout were informed over three years of community engagement by Cohen and his partners with local residents, small businesses, Mets fans, and Queens community leaders to transform the area.

Metropolitan Park is a once in a life-time opportunity to transform the 50 acres of asphalt around Citi Field into an economic engine that will create 23,000 competitive-paying union jobs. This reimagined space will bring together neighbors, fans, and visitors to enjoy 25 acres of new public park space, improved public transportation and climate infrastructure, live music, a Queens Food Hall and a Hard Rock Hotel and Casino with bars, restaurants and a sportsbook.

“We are very proud to present New Yorkers with the visualization of what’s possible for a world-class city and its surrounding neighborhoods. We’d like to thank our partners for working with us to create something truly transformative. We take great pride and the utmost care in bringing forth something that will create much needed jobs and memories that will live on for generations to come,” said Jim Allen, Chairman of Hard Rock International.

“It’s time the world’s greatest city got the sports and entertainment park it deserves. When I bought this team, fans and the community kept saying we needed to do better. Metropolitan Park delivers on the promise of a shared space that people will not only want to come to and enjoy, but can be truly proud of,” said New York Mets owner Steve Cohen.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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