Latest News
Vasco and Betfair Close the Biggest Master Sponsorship in the Club’s History
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Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.
The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.
“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.
“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.
The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.
Latest News
Sportingtech Opens New Office in São Paulo
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Sportingtech, an award-winning platform by SBC Latinoamérica and full-service betting and gaming provider, announced the opening of its new office in the vibrant Villa Lobos area of São Paulo, Brazil. This strategic location, chosen to bring the company closer to its partners, customers, and those interested in the Brazilian gaming market will serve as a hub for its operations and cater to the unique needs of this market.
Tom Ustunel, CEO at Sportingtech, said: “We are excited to announce the expansion of our operations in Brazil, seizing the incredible opportunities this vibrant market offers. Our commitment to making a significant impact for our partners is stronger than ever. With our talented local team on the ground, we bring unparalleled expertise and support at every stage of operations, ensuring our partners and prospect’s future success and growth.”
Marina Selmi, Regional Sales Manager at Sportingtech, said: “Launch a new office in Brazil means we are getting closer to our clients and enables us to offer further customised support for their operations. Furthermore, this is an exhilarating time to open a new location, as we are observing new laws being passed, which will improve the entire market’s efficiency, transparency, and safety.”
Latest News
Spinmatic Expands to North American Market via Blazesoft Brands
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Spinmatic has recently signed a partnership deal with Blazesoft, a leading provider of social gaming solutions in the US and Canada, and its brands.
Through this agreement, Spinmatic’s premium casino games will be available for Blazesoft players via its social brands Fortune Coins, Zula Casino, and Sportzino.
“One of our main objectives before ending 2023 was to start offering our games in the North American market. Reaching this aim and doing it with a flagship such as Blazesoft makes all the team very satisfied as we feel all the hard work is worth it,” said Norbert Mathies, Spinmatic Managing Director.
Blazesoft brands are already offering some of Spinmatic’s most iconic titles, such as Meteoroid Deluxe, the first Crash game with new betting markets, Ed Jones and Book of Bastet Deluxe, an enhanced version of Spimatic’s most favorite game, Poseidon, an iconic marine adventure loved around the world, Plata o Plomo, LatAm’s most played game, and Sizzling Blaze Deluxe, one of Spinmatic’s classics with a modern twist.
“We are thrilled to bring Spinmatic’s renowned Slots, Scratchcard, and Crash games to our gaming platform and player base. Per the deal, our players will receive a fresh lineup of top-tier games with innovative features and interesting storylines, while Spinmatic also deepens its reach into the North American gaming market,” Yuliya Ivanisova, Head of Strategic Partnerships and Marketing at Blazesoft, said.
Fortune Coins, Blazesoft’s flagship brand, is renowned for high-quality games. With Spinmatic’s innovative additions, it now offers an even richer experience to social casino enthusiasts in North America. While Zula Casino, launched in September 2023, has grown rapidly with its extensive collection of over 700 games. Spinmatic’s integration will add further excitement and innovation to its portfolio. Last but not least, Sportzino, the newest addition to Blazesoft, combines an online social casino with a social sportsbook. It has become a hub for e-sports fans, and Spinmatic’s games will enhance its diverse offerings.
“This partnership stands as a testament to our unwavering commitment to growth, innovation, and expanding our horizons. With Blazesoft’s three brands we’re set to explore uncharted territories, leveraging collective strengths and expertise to reach new heights. The synergies between our entities promise unparalleled prospects for both present and future endeavours. Together, we envision a journey filled with innovation, mutual success, and boundless achievements,” Martin Ehrlich, Vice President of Global Sales, said.
Canada
Casino Time Partners with GeoLocs for Enhanced Geolocation Compliance in Ontario
![Casino Time Partners with GeoLocs for Enhanced Geolocation Compliance in Ontario](https://gamingamericas.com/wp-content/uploads/2024/06/Casino-Time-landscape-v2.png)
GeoLocs by mkodo, proven and trusted provider of geolocation services built exclusively for the iGaming industry, is excited to announce its partnership with casino operator, Casino Time. This collaboration marks a significant milestone in delivering secure and seamless online gaming experiences to Casino Time players in Ontario.
With the legalisation of iGaming in Ontario 2 years ago, regulatory compliance and player safety are top priorities for operators across North America. GeoLocs state-of-the-art geolocation compliance technology, coupled with its dedication to data protection (as seen by the recent ISO certification), provide Casino Time with guaranteed compliance while prioritising player privacy.
Through GeoLocs’ intuitive and easy-to-implement SDK and the highly self-serviceable GeoLocs platform, Casino Time provides its players with a seamless user experience, requiring no additional downloads, resulting in uninterrupted access to their favourite games while maintaining compliance with Ontario’s iGaming regulations.
Jeffrey Holmes, COO at Casino Time said: “Casino Time’s mission is to create the best possible gaming experience for its users and partnering with GeoLocs for our geolocation verification service means that we can provide our players with an online casino experience like no other. An experience that is secure and seamless, whilst also remaining compliant with regulations set out by the province of Ontario. The support provided by the team at GeoLocs has been incredible and their knowledge of geolocation and the Ontario market is second to none. With GeoLocs, we can ensure that our operations meet regulatory requirements while delivering a frictionless experience for our players.”
Stuart Godfree, Managing Director at mkodo, said: “We are excited to partner with Casino Time to support their expansion into the Ontario iGaming market. GeoLocs is designed to prioritise data protection and regulatory compliance while delivering a seamless experience for both operators and players. With GeoLocs technology, Casino Time can operate with confidence, knowing that they are meeting regulatory standards and providing their players with a safe and secure gaming environment.”
The partnership between GeoLocs and Casino Time demonstrates a shared commitment to excellence, compliance, and player experience in the iGaming industry. By leveraging GeoLocs’ advanced geolocation technology, Casino Time aims to enhance its position as a leading provider of online gaming experiences in Ontario.
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