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Super Group Announces Key Terms of Strategic Transaction to Assume Full Control of its Sportsbook Technology Platform

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Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that it has entered into definitive agreements to assume full control of its sportsbook software technology licensed by Apricot, Super Group’s long-standing software partner.

The transaction brings Super Group closer to its goal of fully owning and controlling its sportsbook technology across its worldwide markets, giving the company the capability to apply this technology stack to any properties it may buy or build in the future.

Super Group has agreed to acquire this technology for a total consideration of c.€140 million from Apricot’s licensor, plus additional amounts payable if certain earn-out conditions are achieved. The upfront consideration consists of c.€100 million, which will be paid in the form of cancellation of an outstanding loan. Super Group will pay an additional €40 million in two equal payments over the next two years, of which up to €20 million may be paid in ordinary shares of Super Group at its sole discretion. Additional payments of up to €210 million could be made through a contingent earn-out mechanism if Super Group’s sportsbook revenue more than doubles during the earn-out period which runs through December 31, 2035. The earn-out is calculated as a percentage of monthly sportsbook net gaming revenue, ranging from a low single-digit to high single-digit percentage.

Neal Menashe, Chief Executive Officer of Super Group, said: “I’m delighted that we have now concluded terms for the sportsbook – we have been working closely to agree to an equitable deal with a favorable structure for both parties. This is an exceptional opportunity for Super Group to take full control of our sportsbook technology, which would enable maximum flexibility for organic growth as well as M&A opportunities. We’ll continue to deliver the best sports betting and gaming experience to our customers around the world as the benefits of this deal are realized.”

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Pennsylvania Skill Congratulates Casinos on $504 Million in April Revenue

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Pennsylvania Skill, powered by Pace-O-Matic (POM), applauded the April revenue reports that show the gaming industry in the state made more than $504 million for the third time since April of last year. Pennsylvania gaming grossed nearly $1.7 billion in commercial revenue in just the first three months of 2024, second only to the casino capital of the United States, Nevada.

The funding comes from slot machines, table games, internet gaming, sports wagering, fantasy contests and video gaming terminals (VGTs).

As the Pennsylvania Gaming Control Board (PGCB) celebrates yet another big financial month, however, casinos continue to falsely claim their revenue is impacted by skill games.

“We want to know what the revenue number is that casinos need to hit, or the next record they need to break before they stop claiming skill games are competition,” said Mike Barley, chief public affairs officer for POM. “Every month, we read about their incredible revenue gains, and then the casino industry turns around and claims they are losing money because of skill games. Their arguments don’t pass the smell test.”

Instead of battling skill games, Barley said casinos should support legislation sponsored by Sen. Gene Yaw and Rep. Danilo Burgos that will regulate and tax skill games. There is bipartisan backing for the legislation that will place guardrails around skill game operations and provide as much as $250 million in skill game state tax revenue in just the first year. Gov. Josh Shapiro wants to see skill game tax revenue as part of his 2024-25 state budget.

Given the casino industry revenue gains so far this year, it is hard to understand why they are crying wolf. “It’s difficult to see how skill games are causing hardship for a billion-dollar industry,” Barley said, adding that there is room for both gambling and skill games in the Commonwealth. Since skill games entered the marketplace, gambling revenue has increased and broken records.

Several courts have ruled Pennsylvania Skill games are legal, including a unanimous Commonwealth Court last year. In addition to providing supplemental income to small businesses, many Pennsylvania Skill games are manufactured in Williamsport, and over 90 percent of the income they generate stays within the local economy and the state.

The baseless accusations, Barley explained, are an assault on small businesses, veterans groups, volunteer fire companies and other fraternal clubs across the state that count on legal skill games to make ends meet. Small business owners with skill games in their establishments are saying the revenue has saved their businesses.

Many of these locations rely on income from skill games to offer competitive wages and benefits to their employees, who are often heads of households supporting their families. This is what struggling families need right now, not another roadblock, Barley explained.

The proposed legislation limits the number of skill games per establishment to no more than five in LCB and lottery-licensed locations and up to ten at fraternal clubs.

Skill game distributors, operators and locations will be licensed and regulated through the Department of Revenue. The Pennsylvania State Police Bureau of Liquor Control & Enforcement and local law enforcement in counties of the first class would be responsible for policing the skill game industry, helping to crack down on illegal games encroaching on communities across the Commonwealth.

“Backing this legislation means speaking up for the little guy – volunteer fire companies, VFW posts, mom-and-pop shops, fraternal clubs, small businesses and their employees. I believe Pennsylvanians can sleep comfortably knowing that the big internationally owned casinos will continue to survive on their record profits.” Barley said.

 

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IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort

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International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.

“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.

“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.

As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.

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NHRA Launches PlayNHRA Initiative to Allow Fans Access to Fantasy Games, Gaming and Betting for NHRA National Events

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NHRA announced an exciting and landmark step forward for the company with the launch of PlayNHRA, an innovative new initiative that will provide fans opportunities to engage in fantasy games, gaming, and betting for NHRA Mission Foods Drag Racing Series events.

As part of PlayNHRA, NHRA’s partnerships with leading sports books and fantasy sports providers will enable fans to sign up for free and legally wager on national events and other outcomes in the NHRA Mission Foods Drag Racing Series.

“PlayNHRA marks a huge and significant step forward for the NHRA and its fans. This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games, and engage with our sport in so many new ways,” NHRA Vice President and Chief Development Officer Brad Gerber said.

As part of the PlayNHRA initiative, NHRA has partnered with an industry-leading firm, IC360, to educate employees, race teams and other stakeholders about sports betting and to maintain the integrity of the sport through data intelligence, fraud prevention and monitoring of wagering patterns.

“NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment. This was a vital step in the creation and rollout of PlayNHRA,” NHRA Vice President and General Counsel Alen Cisija said.

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