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AEG and Yaamava’ Resort & Casino at San Manuel Announce 16th Year in Partnership, Shaping the Future of Sports and Live Entertainment Across Southern California

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Sports and entertainment company AEG and Yaamava’ Resort & Casino at San Manuel (Yaamava’) have announced a groundbreaking partnership renewal, marking 16 years of successful collaboration that will continue to deliver enhanced sports and live-entertainment programming for hockey, basketball, and soccer fans across major sports and live entertainment assets in Southern California.

As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its long-standing Founding Partner status, a premium and category exclusive designation across Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP) as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.

“We are excited to extend our partnership with AEG. AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far, and look forward to taking this partnership to the next level,” Kenji Hall, General Manager of Yaamava’, said.

Since the partnership’s inception in 2008, Yaamava’ and AEG, two industry-leading entities with strong ties to LA, have remained deeply committed to providing Southern California and its residents with extraordinary entertainment options. Whether at the arena, on the pitch, at the resort and casino, or on the ice, together, they have helped elevate fan experiences, while creating unforgettable moments for the benefit of millions of Angelenos each year. Additionally, the partners will further their joint community outreach initiatives, with a focus on giving back to the people they both serve across the Southern California region.

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“Part of what makes our collaboration with Yaamava’ so impactful is our shared values. Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities. We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans,” said Russell Silvers, COO, AEG Global Partnerships.

“Our partnership with Yaamava’ is an exciting step towards redefining the fan experience and amplifying our commitment to creating unforgettable events for our patrons. The ‘Yaamava’ Club by San Manuel’ at Crypto.com Arena continues to stand out as a testament to our partnership’s enduring impact, serving as a symbol of innovation, excellence and the kind of world-class entertainment both of our organizations are known for,” said Lee Zeidman, President of Crypto.com Arena and L.A. LIVE.

New elements of the deal include opportunities for the partners to collaborate on cross promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire. These events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill, bringing fans together from across the I.E. to cheer on the LA Kings, Ontario Reign, and the LA Galaxy.

“Yaamava’ has been an incredible partner through the years and this extended partnership represents an exciting new chapter for our team as we continue to grow the sport of hockey throughout Southern California. We look forward to the positive impacts we’ll be able to make in the communities we both call home and the countless moments we’ll continue to share together both on and off the ice,” said LA Kings President and Hall of Famer Luc Robitaille.

“Our long-standing partnership with Yaamava’ has been instrumental in helping us deliver the ultimate game day experience to our guests. We look forward to this next step in our partnership and continuing our work together to create many more years of lasting memories for our fans,” Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy, said.

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Over the years, Yaamava’ and AEG have dedicated their efforts to giving back to Southern California communities, with a special focus on uplifting residents of the Inland Empire where Yaamava’ is based. Their joint efforts have included impactful LA Kings and LA Galaxy youth clinics, numerous LA Kings events in partnership with community partners such as the Inland Empire Ronald McDonald House and the Boys and Girls Club Inland Empire, school beautification projects for the San Manuel Band of Mission Indians Elementary School and others, and most recently the creation of an all-inclusive playground built to help end play space inequality for youth in San Bernardino.

Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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