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AEG and Yaamava’ Resort & Casino at San Manuel Announce 16th Year in Partnership, Shaping the Future of Sports and Live Entertainment Across Southern California

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Sports and entertainment company AEG and Yaamava’ Resort & Casino at San Manuel (Yaamava’) have announced a groundbreaking partnership renewal, marking 16 years of successful collaboration that will continue to deliver enhanced sports and live-entertainment programming for hockey, basketball, and soccer fans across major sports and live entertainment assets in Southern California.

As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its long-standing Founding Partner status, a premium and category exclusive designation across Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP) as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.

“We are excited to extend our partnership with AEG. AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far, and look forward to taking this partnership to the next level,” Kenji Hall, General Manager of Yaamava’, said.

Since the partnership’s inception in 2008, Yaamava’ and AEG, two industry-leading entities with strong ties to LA, have remained deeply committed to providing Southern California and its residents with extraordinary entertainment options. Whether at the arena, on the pitch, at the resort and casino, or on the ice, together, they have helped elevate fan experiences, while creating unforgettable moments for the benefit of millions of Angelenos each year. Additionally, the partners will further their joint community outreach initiatives, with a focus on giving back to the people they both serve across the Southern California region.

“Part of what makes our collaboration with Yaamava’ so impactful is our shared values. Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities. We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans,” said Russell Silvers, COO, AEG Global Partnerships.

“Our partnership with Yaamava’ is an exciting step towards redefining the fan experience and amplifying our commitment to creating unforgettable events for our patrons. The ‘Yaamava’ Club by San Manuel’ at Crypto.com Arena continues to stand out as a testament to our partnership’s enduring impact, serving as a symbol of innovation, excellence and the kind of world-class entertainment both of our organizations are known for,” said Lee Zeidman, President of Crypto.com Arena and L.A. LIVE.

New elements of the deal include opportunities for the partners to collaborate on cross promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire. These events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill, bringing fans together from across the I.E. to cheer on the LA Kings, Ontario Reign, and the LA Galaxy.

“Yaamava’ has been an incredible partner through the years and this extended partnership represents an exciting new chapter for our team as we continue to grow the sport of hockey throughout Southern California. We look forward to the positive impacts we’ll be able to make in the communities we both call home and the countless moments we’ll continue to share together both on and off the ice,” said LA Kings President and Hall of Famer Luc Robitaille.

“Our long-standing partnership with Yaamava’ has been instrumental in helping us deliver the ultimate game day experience to our guests. We look forward to this next step in our partnership and continuing our work together to create many more years of lasting memories for our fans,” Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy, said.

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Over the years, Yaamava’ and AEG have dedicated their efforts to giving back to Southern California communities, with a special focus on uplifting residents of the Inland Empire where Yaamava’ is based. Their joint efforts have included impactful LA Kings and LA Galaxy youth clinics, numerous LA Kings events in partnership with community partners such as the Inland Empire Ronald McDonald House and the Boys and Girls Club Inland Empire, school beautification projects for the San Manuel Band of Mission Indians Elementary School and others, and most recently the creation of an all-inclusive playground built to help end play space inequality for youth in San Bernardino.

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Olympia Gaming Launches Mobile Apps, LB Rewards and CF Rewards

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Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.

Current Features (Now Available):

  • Player Account Information – live tier status, point balance, free play, and comp dollars
  • Offer Listing – view of current and upcoming offers including free play, dining and hotel
  • Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
  • Push Notifications & Event Alerts – real-time updates tailored to guest preferences

Future Features (Coming Soon):

  • Entertainment & Special Event Schedule – full calendar of concerts and events
  • Host Chat & Service Requests – direct, secure messaging for concierge-level support
  • Interactive Property Navigation – maps, parking guidance, and way-finding tools
  • Interactive Prizes – in-app rewards that are redeemable at either casino

“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,” said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.”

With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.

“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.”

The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.

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NH Players Wager $20M on March Madness

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New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.

Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”

McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.

During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.

Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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