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Playtika’s Solitaire Grand Harvest Teams Up with Dr. Phil’s New Merit Street Media TV Network to Inspire Viewers Through Play
Supertreat Gmbh, a Playtika studio and the powerhouse behind fan-favorite mobile game Solitaire Grand Harvest, announced a first-of-its kind, fully-integrated partnership with Dr. Phil McGraw and his new venture, Merit Street Media’s TV network. Recognizing the need for accessible and enjoyable stress relief solutions, Dr. Phil has endorsed the age-old classic game of solitaire as the perfect way to relax and rejuvenate.
This dynamic alliance brings the enjoyable getaway of gaming directly to viewers through the all-new Merit Street Media TV network. The partnership includes captivating live on-air segments on Dr. Phil Primetime, exclusive in-game experiences, and inspiring social media content encouraging viewers to indulge in some much-needed “me time” of fun and relaxation with Solitaire Grand Harvest. Adding to the excitement, network hosts Chris Harrison and Lauren Zima will drop by as special guest hosts of the “Take a Break Moment” segment that features Solitaire Grand Harvest. The spectacular on-air, online, and in-game campaign will continue through March 2025.
Led by the esteemed Dr. Phil McGraw, renowned best-selling author and award-winning television host extraordinaire, Merit Street is set to be a beacon of inspiration, enlightenment, and connection, touching the lives of over 65 million households nationwide. Merit Street’s programming aligns with Playtika’s aim to create the most engaging and beloved entertainment experiences in the world, with Solitaire Grand Harvest being one of the company’s leading casual games.
Dr. Phil said: “In the midst of our fast-paced lives, I recognize the need for moments of entertainment and self-indulgence. For me, diving into Solitaire Grand Harvest offers a blissful escape from the daily grind, allowing me to revel in pure fun. It’s a pleasure to collaborate once more with Playtika, this time on Merit Street, as we introduce these cherished games to fresh audiences. Brace yourselves for a blast of entertainment while you kick back and recharge.”
Nir Korczak, Chief Marketing Officer at Playtika, said: “At Playtika, we believe in the transformative power of play and the importance of investing time for self. With Dr. Phil and Merit Street, we’re delighted to connect with audiences across the country, introducing individuals to find joy, relaxation and rejuvenation through the unparalleled entertainment experiences of Solitaire Grand Harvest.”
This venture is the second time Playtika, the mobile games pioneer and interactive entertainment leader, has joined forces with Dr. Phil. In 2021, Dr. Phil featured Solitaire Grand Harvest as a powerful means of relaxation and pure fun on his hit daytime show, “Dr. Phil”. And now, Dr. Phil and Merit Street are ready to dive back into the mobile gaming action as this dynamic partnership sets the stage for a new era of excitement and endless possibilities.
The ELA Games team is proud to announce it has been nominated for two categories at the prestigious SiGMA Americas Awards 2025. It has been shortlisted for the “Most Played Game 2025” and “Best Game Studio 2025” categories.
Joker Cashpot is a prime candidate for the “Most Played Game 2025” category, as it was well received by players and B2B partners, garnering widespread acclaim. Upon release, it quickly became one of the company’s most popular releases, with a margin of 27.7% in Gross Gaming Revenue within its first 30 days, ranking it second in Turnover for the company.
The studio has fostered a culture of creativity and experimentation, earning it a reputation for producing player-favourite games that encourage customer engagement and business growth for partners. ELA Games’ extensive portfolio of over 45 games and operator-friendly offerings has made it a frontrunner for the “Best Game Studio 2025” category.
Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented on the nominations, “It’s an honour to be recognised for these prestigious accolades, as it’s a reflection of our team’s hard work and dedication to excellence. The nominations are for significant categories, showcasing our rapid growth into an influential figure in the iGaming industry. We look forward to attending the awards ceremony, connecting with our partners and meeting new faces.”
The Casino Association of New Jersey (CANJ) issued the following statement regarding the announcement that the Atlantic City Airshow will be returning this summer:
“The Casino Association of New Jersey is thrilled to hear that the Atlantic City Airshow will be returning this summer. The airshow has always been a highlight during the summer season, and we look forward to celebrating this renowned event in July.
“Along with world-class gaming, exciting concerts, a replenished beach, delicious food, and an all-star lineup of entertainment options, Atlantic City is the place to be this summer.
“We want to thank New Jersey Governor Phil Murphy, Atlantic City Mayor Marty Small, CRDA Executive Director Eric Scheffler and Visit Atlantic City President and CEO Gary Musich for their efforts to bring the airshow back.”
SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Publishers Clearing House (PCH) to explore new social gaming monetization opportunities. This collaboration will leverage PCH’s extensive zero- and first-party consumer database and SCCG’s deep expertise in gaming to drive engagement and revenue growth across social gaming operators.
Founded in 1953, PCH has built a multi-channel digital entertainment platform, blending free-to-play, chance-to-win gaming experiences with a robust direct-to-consumer business model. PCH has awarded over $614 million in prizes, captivating audiences through its famous Prize Patrol and its vast network of web and app-based entertainment properties.
Through this partnership, SCCG will provide advisory and business development services, focusing on monetizing PCH’s massive player base by connecting them with innovative social and Sweepstakes gaming operators. By optimizing first-party data and analytics, SCCG and PCH will create new pathways for engagement and revenue generation in the growing social gaming space.
Stephen Crystal, Founder & CEO of SCCG Management, said: “Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”
Ed Leahy, Head of Sales at PCH, said: “We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization. This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”
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