BetMGM is about to have a large presence on a popular social media platform. The sports betting operator is partnering with X, formerly Twitter, according to reports.
BetMGM will provide an odds feature on X and direct links to the online sportsbook to the Elon Musk-owned platform.
While the specific financial terms of the potential partnership remain undisclosed, the collaboration aligns with the companies’ interests, especially considering the upcoming NFL Super Bowl, just two weeks away.
BetMGM has more than 310 million followers on X already, and the network is a haven for bettors to share picks, show bets, and discuss sporting events, including popular ones like the Super Bowl.
BetMGM, live in more than 20 U.S. jurisdictions, is the third-largest sportsbook operator behind FanDuel and DraftKings with a market share of 18%.
