Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.
Connect with us
Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.

Latest News

Influencers are key to the next stage of US betting growth

Published

on

Influencers are key to the next stage of US betting growth

 

With Callum Broxton, Head of US Operations, Checkd Group

Those who remember wired house phones and floppy disks might be left cold by the term “influencer,” which may evoke perceptions of young digital natives clambering for their 15 minutes of fame by any means.

However, in the world of igaming, influencer marketing, via professional sports betting tipsters, or “Cappers,” has become a critical driver when it comes to retention and reactivation of customers, and is fast becoming a cornerstone of growth for the nascent North American industry.

Social media influencers, with their large and engaged followings, provide an ideal medium for operators to promote their platforms, and for affiliates to keep discerning bettors informed and entertained. As new states open up, and tier-one operators battle for market share, we are seeing the ways in which influencer marketing is becoming a true value proposition in the strategy to reach a wider audience.

Why should operators and affiliate brands dedicate a significant part of their respective marketing budget to sports betting influencers? In short, our tried-and-tested experience shows that they boost retention rates and they encourage acquisition by leveraging their existing audiences. They also effectively promote your brand from a position of authority while humanizing a brand, offering a tangible relationship and a welcoming gateway to your sign-up page.

The best Cappers are highly informed communicators. They keep detailed empirical statistical models, they study the signals and external factors affecting any given sporting event, and they even factor the intangibles of human psychology into their tips.

They are, in essence, a trusted source of information — regarded as more trustworthy and independent than in-house talent — to whom customers will often turn before placing a bet. Recent studies suggest two thirds of bettors wagering between $51–100 per month will spend between 15 minutes and an hour researching their picks. An endorsement from a reliable influencer takes much of the legwork out of this research, while positively reinforcing the decision-making process.

The FlashPicks app places Cappers front and center in the user journey, in order to offer the customer informed opinion, while leveraging the significant built-in audiences with whom they already resonate. The app spotlights a team of influencers, many of whom boast six-figure follower numbers across Twitter, TikTok and Twitch: social forums where a diverse cross section of online bettors are seeking information.

By proxy of an influencer’s trusted followers, operators and affiliates can drive conversions from key growth demographics, and retain their custom by positioning the influencers within the user journey.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Influencer marketing also provides brand promotion outside of the brand’s own ecosystem, and within the context of creative and engaging content. By the nature of their trade, Cappers understand the kinds of content their audience is interested in, the bet types that will appeal to them, and the kind of offers that will see them bring their business to a new operator. At once, they are a brand promotion tool, creative editorial content provider, a hotbed for backlinks and a market research tool.

The cost of influencer marketing may vary, depending on their level of notoriety and followership, but it typically provides superior added value and utility in comparison to traditional paid marketing options.

The sports betting industry is, and will continue to, embrace significant technological shifts in the coming years, with artificial intelligence already being used for SEO, content creation and the next generation of user interfaces. As the industry, and the world at large, shifts towards a reliance on faceless-but-functional technology, there will inevitably be a desire for the human touch. At its core, influencer marketing is about building relationships. This is exactly what an operator or affiliate brand wants to achieve with its customer base, and this is exactly the kind of interface that an influencer provides.

The rise of the influencer in the United States is tracking harmoniously with the rise of its sports betting handle. They will continue to develop in harmony, as more brands open up to the virtues of using Cappers as an ambassadorial marketing function.

Latest News

AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

Published

on

AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.

“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.

Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.

Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.

With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.

Continue Reading

Latest News

HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST

Published

on

Harrah’s Resort Atlantic City today announced it will host another World Series of Poker® Circuit stop for avid poker fans who are ready to bring their poker skills to the felt. The return of the WSOP Circuit (WSOP-C) to Atlantic City will happen from Thursday, Aug. 14, through Monday, Aug. 25.
The return of the WSOP-C to Harrah’s is notable, as the casino resort hosted the initial stop on the inaugural WSOP-C tour in 2005. The 2025-26 WSOP Circuit stop marks the first time Harrah’s Resort has hosted a stop since 2020. Before then, Harrah’s was a regular stop on the series schedule from 2005-2020.
“We are thrilled to welcome back the prestigious World Series of Poker Circuit to Harrah’s Resort and the unmatched energy, excitement, and talent it brings,” said Gregg Klein, Senior Vice President and General Manager, Harrah’s Resort. “Hosting this iconic event reinforces our commitment to delivering premier gaming experiences and positions us as a top destination for esteemed players and poker fans alike.”
Harrah’s Resort Atlantic City stands out as a premier destination on the WSOP Circuit, offering an unparalleled blend of luxury, entertainment, and culinary excellence. Over the past five years, the resort has renovated all hotel rooms and suites, ensuring guests enjoy modern, stylish accommodations. The resort is also home to vibrant nightlife at The Pool After Dark, a state-of-the-art spa, thrilling gaming promotions, and the most celebrity chef restaurants in Atlantic City, including Gordon Ramsay Steak, Bobby’s Burgers, Chicken Guy!, and Buddy’s Boardwalk Empire.
The highly anticipated regional poker tour will begin in late July, immediately following the conclusion of the 2025 World Series of Poker in Las Vegas. WSOP Circuit schedules are subject to change, and the WSOP reserves the right to make changes to all events related to the WSOP Circuit at any time. The full circuit schedule will be announced at a later date.
Continue Reading

Latest News

ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT

Published

on

As the Sunday Moneymaker tourney approaches its one-year anniversary this summer, ACR Poker is launching a month-long pre-celebration this May with the Moneymaker May-Hem. This promo gives players a chance to join the 2003 WSOP Main Event Champion and poker legend Chris Moneymaker for a once-in-a-lifetime VIP experience during the Main Event of Vegas’ hottest summer series.

Throughout the month of May, every player who plays a $109 buy-in Sunday Moneymaker on ACR Poker and reaches a final table in any of the weekly events will earn a spot in a Final Sit & Go Showdown on Sunday, June 1st at 4pm ET.

The Final Sit & Go winner will receive a VIP package complete with a $10,000 buy-in to the Vegas Main Event, $5,000 cash for travel and other expenses, and the chance to meet Chris Moneymaker in Las Vegas. Second and third place finishers will receive $109 Sunday Moneymaker Tickets.

“The Sunday Moneymaker has become something really special, and it’s been incredible to watch it grow since we launched it last year,” said Moneymaker. “This May promo is a huge thank you to our community and every player who’s been part of this ride. I’m looking forward to welcoming the winner in Vegas, talking strategy, and hopefully celebrating a deep run in the Main Event together.” 

The Sunday Moneymaker,  which launched in July 2024 to honor ACR Pro and poker icon Chris Moneymaker, has quickly grown into one of ACR Poker’s weekly signature events. Since its debut, the Sunday Moneymaker has already attracted over 78,000 entrants and awarded more than $13 million in total prize money. The tournament features a $300,000 guarantee every Sunday, with a $400,000 prize pool on the final Sunday of each month.

Moneymaker noted that players can also qualify for each Sunday Moneymaker through ACR Poker’s satellites in the hours before every tournament, with paths starting at freerolls ($0), Micro Hyper Sats ($1.05, $2.10), and Mega Satellites ($11, $22) offering guaranteed $109 seats.

For poker players looking to follow the action, the Final Sit & Go Showdown will be live-streamed on ACR’s Twitch channel on Sunday, June 1st.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.