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Compliance Updates

Betr Announces 2024 Online Sports Betting and iGaming Expansion Plans

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Betr Holdings Inc. (Betr), the Miami-based sports gaming and sports media company, announced new market access deals for online sportsbook and casino in Pennsylvania and for online sportsbook in Colorado and Kentucky.

The company has already secured market access in Indiana, has applied for a sports wagering license in Maryland, and is currently live in Ohio, Virginia, and Massachusetts with its beta product. Betr remains on track to launch V1 of its Sportsbook ahead of the 2024 NFL season. The announcement comes on the heels of a highly successful 2023 for Betr, where the company launched its real money fantasy sports product, Betr Picks, ahead of the 2023 NFL season. Betr quickly achieved significant scale via Betr Picks – both with respect to paying users and revenue – and has been able to do so efficiently and profitably as the company has quickly become a leader in real money Fantasy Sports.

Betr’s market access partnership is with the Cordish Gaming Group, the gaming division of The Cordish Companies, which owns and operates casino resorts in Pennsylvania, Maryland, and Louisiana. Pennsylvania will also be the first state where Betr will launch Betr Casino (pending regulatory approval), its regulated iGaming vertical.

“We are very excited to partner with Betr on the launch of their first online casino. Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties,” Rob Norton, President of Cordish Gaming Group, said.

In Colorado, Betr has secured online sportsbook market access with Boulter Developments, pending licensing approval from the Colorado Division of Gaming. Boulter Developments has also taken an equity interest in Betr.

“Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming. Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no brainer partnership for us. Further, we are thrilled to be equity partners as we firmly believe Betr is the future of sports gaming in America as they continue to make sports and betting, betr,” said Steve Boulter of Boulter Developments.

In Kentucky, Betr has secured online sportsbook market access with the Eastern Band of Cherokee Indians, who have increased their existing equity stake in Betr previously acquired through an online sportsbook market access partnership covering an upcoming launch in Indiana (pending regulatory approval).

“On behalf of our JV equity stake in Revolutionary Racing Kentucky, DBA, Sandy’s Racing & Gaming, we couldn’t be more excited to expand our KY sports betting market access strategy with Betr,” Scott Barber, CEO of EBCI Holdings, said.

“Betr’s innovative suite of products and user-friendly app are truly cutting-edge technology, coupled with their unique approach to marketing and broadcasting sports related content, creating a differentiated product offering within a rapidly growing market. We are confident our expanded relationship with Betr (Indiana market access agreement) will be a perfect fit in the great sports state of Kentucky,” Scott Barber added.

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Throughout 2024, Betr plans on pursuing a phased set of launches of its new V1 Sportsbook product in all jurisdictions it has acquired market access in to date. The company has also elected to not renew its temporary sports wagering license in Massachusetts, trading a 7 million population state for over 23 million in the net new states for collectively less economics than it would have required to renew in MA alone. By the end of 2024, Betr plans on being live in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, Kentucky with its V1 Sportsbook and to be live with its Casino product in Pennsylvania, in addition to the 20+ jurisdictions it currently operates Betr Picks.

“We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch. Through the success of Betr Picks, we have validated that our playbook of simpler and more intuitive user experiences built for casual fans on the product front, and original short form video built for the next generation of sports fans on social media on the distribution front, are winning strategies for rapidly and efficiently scaling a new real money gaming business in the US. The data we are seeing not only suggests that we are building a large and highly profitable real money gaming and media business, but that we are doing so by bringing new users into the category. We plan on replicating this playbook for Betr Sportsbook and Betr Casino after releasing V1 of our Sportsbook later this year. By the end of 2024, we should see a further step change in our scale, while also having successfully laid the foundations of at least four distinct business units: Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media,” Joey Levy, Founder and CEO of Betr, said.

“The new states we have acquired market access in will offer Betr Sportsbook the opportunity to reach over 17% of the U.S. adult population by the end of this year, while Betr Picks will continue to be available to over 50% of the U.S. adult population. Finally, we want to thank the MGC for their great partnership during our temporary license period in Massachusetts and we hope to receive the honor and privilege of reentering this market at a later date,” Joey Levy added.

Compliance Updates

HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

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HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

 

HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.

The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.

No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.

Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.

Key Features:

  • Completely anonymous – no registration or personal data required
  • Instant results with tailored guidance
  • Available in 5 languages
  • Mobile-first and accessible across all devices
  • Fully GDPR compliant

Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.

While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.

Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.

Try it now on any of HIPTHER’s gaming media platforms:

By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.

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Compliance Updates

Aristocrat Gaming Wins Land-based License to Develop MONOPOLY Slot Games

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Aristocrat Gaming and Hasbro announced that Aristocrat Gaming is the winner of a competitive RFP to create MONOPOLY slot games for worldwide land-based gaming venues, securing a multi-year agreement. The landmark partnership will see Aristocrat Gaming launch all-new MONOPOLY-themed slot titles, beginning in early 2026. The company is excited to reintroduce one of the world’s most iconic brands to land-based slot games.

“To be selected as Hasbro’s land-based slots partner – after a highly competitive process – is a proud milestone for Aristocrat Gaming. Our commitment to innovation and bold creativity sets us apart, and we’re excited to reimagine MONOPOLY slot games for today’s players around the globe,” said Craig Toner, CEO of Aristocrat Gaming.

“It was evident through our selection process that Aristocrat Gaming was the natural fit for the next evolution of the Monopoly brand in the gaming category. We can’t wait for Monopoly fans to experience all new premium gaming content on casino floors,” said Claire Hunter Gregson – Director, Gaming Relationships of Hasbro.

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Compliance Updates

Statement from NYSGC Chair O’Dwyer Regarding Casino Applicants

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NYSGC Chair O’Dwyer has released the following statement regarding casino applicants.

“On behalf of my fellow Commissioners and the Gaming Facility Location Board, I welcome the eight applicants to Develop and Operate a Gaming Facility in New York State to the competition. The Commission and Board are committed to ensuring the casino siting process is fair, transparent, competitive, deliberative, and beneficial for the State of New York.

“This is a tabula rasa – there are no frontrunners or favorites. These eight proposed projects represent billions of dollars in private investment, thousands of jobs, and amenities in addition to a world-class casino – all things that can transform a community. That’s why each project must obtain all local entitlements, including zoning approval, and be approved by a specific Community Advisory Committee of appointees of the elected officials representing the proposed facility’s location. Only those projects that meet both statutory requirements – zoning and Community Advisory Committee approval – by September 30, 2025 will be considered by the Gaming Facility Location Board. This ensures that only those projects embraced by the community are placed before the Board for consideration.

“Appointing authorities for all eight projects have been notified of their obligation to make appointments to the Community Advisory Committees as soon as possible, as Committees are expected to be up and running in the coming weeks. Through the summer, Committees will hold public hearings to gauge support and/or opposition to their respective project, and formally vote whether to advance the project for Board evaluation. Those projects that are not approved by their Community Advisory Committee will not advance.

“The Board will evaluate those projects approved by their Community Advisory Committee and select up to three projects by December 1, followed by Commission licensure. This ensures that New York State will collect the already-booked casino license fee(s) ahead of schedule.

“As the Board has stated in the Request for Applications, the revenue from new gaming facilities is expected to benefit New York’s public schools, mass transit, local governments, and problem gambling treatment services. The jobs created by these casinos are expected to deliver livable wages to help families live, stay, and prosper in New York.

“We look forward to a competitive process with active community engagement for all proposals.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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