Compliance Updates
Betr Announces 2024 Online Sports Betting and iGaming Expansion Plans
Betr Holdings Inc. (Betr), the Miami-based sports gaming and sports media company, announced new market access deals for online sportsbook and casino in Pennsylvania and for online sportsbook in Colorado and Kentucky.
The company has already secured market access in Indiana, has applied for a sports wagering license in Maryland, and is currently live in Ohio, Virginia, and Massachusetts with its beta product. Betr remains on track to launch V1 of its Sportsbook ahead of the 2024 NFL season. The announcement comes on the heels of a highly successful 2023 for Betr, where the company launched its real money fantasy sports product, Betr Picks, ahead of the 2023 NFL season. Betr quickly achieved significant scale via Betr Picks – both with respect to paying users and revenue – and has been able to do so efficiently and profitably as the company has quickly become a leader in real money Fantasy Sports.
Betr’s market access partnership is with the Cordish Gaming Group, the gaming division of The Cordish Companies, which owns and operates casino resorts in Pennsylvania, Maryland, and Louisiana. Pennsylvania will also be the first state where Betr will launch Betr Casino (pending regulatory approval), its regulated iGaming vertical.
“We are very excited to partner with Betr on the launch of their first online casino. Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties,” Rob Norton, President of Cordish Gaming Group, said.
In Colorado, Betr has secured online sportsbook market access with Boulter Developments, pending licensing approval from the Colorado Division of Gaming. Boulter Developments has also taken an equity interest in Betr.
“Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming. Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no brainer partnership for us. Further, we are thrilled to be equity partners as we firmly believe Betr is the future of sports gaming in America as they continue to make sports and betting, betr,” said Steve Boulter of Boulter Developments.
In Kentucky, Betr has secured online sportsbook market access with the Eastern Band of Cherokee Indians, who have increased their existing equity stake in Betr previously acquired through an online sportsbook market access partnership covering an upcoming launch in Indiana (pending regulatory approval).
“On behalf of our JV equity stake in Revolutionary Racing Kentucky, DBA, Sandy’s Racing & Gaming, we couldn’t be more excited to expand our KY sports betting market access strategy with Betr,” Scott Barber, CEO of EBCI Holdings, said.
“Betr’s innovative suite of products and user-friendly app are truly cutting-edge technology, coupled with their unique approach to marketing and broadcasting sports related content, creating a differentiated product offering within a rapidly growing market. We are confident our expanded relationship with Betr (Indiana market access agreement) will be a perfect fit in the great sports state of Kentucky,” Scott Barber added.
Throughout 2024, Betr plans on pursuing a phased set of launches of its new V1 Sportsbook product in all jurisdictions it has acquired market access in to date. The company has also elected to not renew its temporary sports wagering license in Massachusetts, trading a 7 million population state for over 23 million in the net new states for collectively less economics than it would have required to renew in MA alone. By the end of 2024, Betr plans on being live in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, Kentucky with its V1 Sportsbook and to be live with its Casino product in Pennsylvania, in addition to the 20+ jurisdictions it currently operates Betr Picks.
“We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch. Through the success of Betr Picks, we have validated that our playbook of simpler and more intuitive user experiences built for casual fans on the product front, and original short form video built for the next generation of sports fans on social media on the distribution front, are winning strategies for rapidly and efficiently scaling a new real money gaming business in the US. The data we are seeing not only suggests that we are building a large and highly profitable real money gaming and media business, but that we are doing so by bringing new users into the category. We plan on replicating this playbook for Betr Sportsbook and Betr Casino after releasing V1 of our Sportsbook later this year. By the end of 2024, we should see a further step change in our scale, while also having successfully laid the foundations of at least four distinct business units: Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media,” Joey Levy, Founder and CEO of Betr, said.
“The new states we have acquired market access in will offer Betr Sportsbook the opportunity to reach over 17% of the U.S. adult population by the end of this year, while Betr Picks will continue to be available to over 50% of the U.S. adult population. Finally, we want to thank the MGC for their great partnership during our temporary license period in Massachusetts and we hope to receive the honor and privilege of reentering this market at a later date,” Joey Levy added.
Compliance Updates
574 Slot Machines, Bingo Halls and Online Betting Modules were Destroyed by Coljuegos
The Illegal Operations Control Department destroyed 574 gambling items that had been seized because they were operating without authorization in departments such as Cundinamarca, Atlántico, Valle del Cauca, among others, and which stopped transferring around $63.545 million to the health system.
“The destroyed items were valued at around $169 million and belonged to criminal structures that were dedicated to operating games of chance and luck without authorization and without paying the respective monopoly rents,” said Marco Emilio Hincapié, president of Coljuegos.
Among the destroyed items were electronic slot machines, bingo chairs, roulette wheels, poker tables, Keno and online betting modules, each of them composed of computers, CPUs, televisions, ticket machines, among others.
“In total, we have completed 7,934 destroyed items, valued at more than $1.5 billion. Due to these illegal activities, the health system has lost more than $200 billion in recent years, resources that would have allowed us to serve more Colombians under the subsidized regime,” said the president of the entity.
Hincapié also said that in the coming days, Coljuegos will continue destroying another 117 electronic slot machines, 350 bingo elements (chairs, tables and boards), 8 poker tables and 252 sports betting modules.
“Never before has an administration attacked illegality in the industry so strongly. We are doing this at the behest of our president Gustavo Petro, who has always asked us to fight corruption and to decisively strike the mafias that operate unauthorized games in various regions of the country,” said Hincapié.
It is worth mentioning that illegal gambling organizations in Colombia are failing to pay the State around $1.5 billion annually for exploitation rights, resources that could be allocated to the health of low-income citizens.
Compliance Updates
GAMING POLICY ADVISORY COMMITTEE – NOTIFICATION OF SEATS WITH TERMS EXPIRING DECEMBER 31, 2024
The Gaming Policy Advisory Committee (GPAC) is a ten-member committee established pursuant to Business and Professions Code section 19817 to provide advisory recommendations to the California Gambling Control Commission (Commission). Its membership, as appointed by the Commission, includes equal part appointments from the public as well as the cardroom industry.
The GPAC has the following five highlighted seats that have a term limit ending on December 31, 2024.
PUBLIC REPRESENTATIVES:
Category A: An employee from the Bureau of Gambling Control (BGC), Department of Justice (1 seat)
Category B: A representative from an agency or nonprofit concerned with problem gambling and/or gambling addiction (1 seat)
Category F: A representative affiliated with local law enforcement from a local government where an approved ordinance allows legalized gaming (1 seat)
Category G: A professional with an accounting or business background and not currently affiliated with a California legalized gambling entity (1 seat)
Category H: A general member-at-large not currently affiliated with any California legalized gambling entity (1 seat)
INDUSTRY REPRESENTATIVES:
Category C: A licensee, agent, or employee from a Third-Party Provider of Proposition Player Services (1 seat)
Category D: A licensee, agent, or employee from an actively licensed cardroom with 25 tables or more in operation (2 seats; 1 seat vacant ¹)
Category E: A licensee, agent, or employee from an actively licensed cardroom with less than 25 tables in operation (2 seats; 1 seat vacant)
The Commission is currently accepting applications through November 1, 2024, from all eligible applicants for the GPAC seats in the following categories: C, D1, E1, G¹ and H.
The GPAC Application and Selection Process can be found on the Commission’s website at www.cgcc.ca.gov. Applications should be submitted electronically to [email protected]. Interviews will be scheduled shortly after the application deadline (mid-November).
GPAC’s mission is:
The Commission is currently accepting applications through November 1, 2024, from all eligible applicants for the GPAC seats in the following categories: C, D1, E1, G¹ and H.
The GPAC Application and Selection Process can be found on the Commission’s website at www.cgcc.ca.gov. Applications should be submitted electronically to [email protected]. Interviews will be scheduled shortly after the application deadline (mid-November).
GPAC’s mission is:
“Provide advisory recommendations to the California Gambling Control Commission concerning matters of controlled gaming regulatory policy and other relevant gambling related issues, with special attention to guaranteeing the integrity of gambling operations and to deal effectively with problem gambling.”
The GPAC currently meets every eight weeks. GPAC meetings will be held via Zoom through the end of 2025 whereupon meetings will have to be a combination of in person and via Zoom. Audio recordings of previous meetings can be found on the Commission’s website.
The GPAC is an asset when addressing matters of importance for the cardroom industry. GET INVOLVED, whether through attending the GPAC’s public meetings, submitting an application for consideration of appointment to the GPAC, or by simply sending in comments for the GPAC’s consideration and discussion via the email address below.
“Provide advisory recommendations to the California Gambling Control Commission concerning matters of controlled gaming regulatory policy and other relevant gambling related issues, with special attention to guaranteeing the integrity of gambling operations and to deal effectively with problem gambling.”
The GPAC currently meets every eight weeks. GPAC meetings will be held via Zoom through the end of 2025 whereupon meetings will have to be a combination of in person and via Zoom. Audio recordings of previous meetings can be found on the Commission’s website.
The GPAC is an asset when addressing matters of importance for the cardroom industry.
Compliance Updates
GiG grows regulated market footprint with new B2B supplier authorisation for Peru
Gaming Innovation Group (GiG) has been awarded an authorisation and registration (homologation) for Peru, officially allowing it to partner with operators based in the newly regulated Latin American market, as GiG continues to grow its regulated market presence with over 29 complex regulated markets now available globally, on its revolutionary iGaming technology.
The accreditation process, which opened its doors earlier this year, marks an early entry for GiG that will allow it to serve a market expected to grow post regulation by up to 104%, up from €194m to €397m, in gross gaming revenue (GGR) over the next three years, according to H2 Gambling Data.
This new authorisation from the Peruvian authority, granted to GiG by Ministerio de Comercio Exterior y Turismo de Perú (MINCETUR) , and covers its award winning PAM, as GiG continues a long-standing commitment to regulated market expansion, reaffirming’s its position as a global leader for growth in highly regulated markets.
GiG’s Peruvian presence gained prominence with the announcement of the launch of Betsson Group’s Inkabet brand, in July, expanding on the successful partnership between the two, in regulated markets around the world.
GiG is continuing to expand its presence in global regulated markets, and across Latin America, with its innovative iGaming platform, as its powerful, secure, and scalable platform offers operators significant opportunities for exponential revenue growth, with a suite of dynamic localisation features. Peruvian operators will benefit from GiG’s integration with leading content and payment providers, with advanced AI tools, DataX and LogicX, enhancing decision-making and rule-building processes. This balance of cutting-edge tools and best-in-class features have proven highly effective in increasing player acquisition and retention, highlighting GiG’s competitive edge in complex regulatory environments like Peru.
Claudio Caruana, General Counsel for GiG says; “The addition of the Peruvian authorisation to our ever expanding list of supported regulated markets continues to demonstrate the focus we at GiG have placed on legislation, providing the framework essential for sustainable and prosperous growth within the online igaming industry. We are delighted to be fully prepared to power new and potential partners with our award winning technology in the area.”
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