MAFIA GOLD Slots Game by Play'n GO
Connect with us
MAFIA GOLD Slots Game by Play'n GO
MAFIA GOLD Slots Game by Play'n GO

Latest News

AppsFlyer Launches Creative Optimization

Published

on

 

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative Optimization, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends, and features that drive optimal audience engagement, enabling marketers to capture the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.

Creative Optimization empowers stakeholders across performance marketing, creative, and Business Intelligence (BI) teams to collaborate to craft diverse asset variations, test, and validate winning variables within advertisements – saving time and resources while elevating performance. Marketing teams now possess the tools to make creative decisions that marry human intuition with the precision, speed, and scalability of the AI capabilities embedded within the product.

“The new Creative Optimization product presents a real breakthrough for marketers, bridging the gap between creative and growth marketing teams while addressing key pain points to drive success for both. By delivering sophisticated, in-depth creative insights, it enables growth marketing teams to optimize spend, increase scale, and drive profitability by automatically identifying which creatives perform best in campaigns. Simultaneously, it equips the creative team with valuable insights on the attributes of winning creatives, empowering them to focus on the most effective elements and allocate their time and resources more efficiently. This seamless collaboration closes the feedback loop, boosts confidence in creative production, reduces risk by minimizing investment in underperforming creatives while scaling the production of winning ones to drive profitability at scale,” Yevgeny Peres, EVP of Product Strategy at AppsFlyer, said.

“AppsFlyer’s Creative Optimization has been a game-changer for our cross-team creative collaboration efforts. We’ve seen a significant increase in efficiency, and it’s transformed our creative optimization process by providing a deep understanding of what works best on specific channels and allowing us to extract maximum value from our top-performing assets. We’ve seen a major increase in efficiency – what used to take us 8-10 hours a week, we can now effortlessly pull and share reports with the creative team, making data-driven decisions without the need for manual data extraction or platform hopping,” Christian Espinoza, Senior Marketing Technology Manager at Dave, said.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“Creative Optimization is transformative for our campaigns, allowing our marketing team to reach larger audiences, improve our efficiency and collaboration. This has led to great results and helped turn the creative marketing process into a growth engine across our award-winning portfolio of games. As a leader in the next generation of gaming, we are constantly looking for cutting edge tools that can help us operate on a larger scale, while providing the best options for attracting and retaining players to continue growing our business,” Dan Hayoun, Performance Group Manager at Papaya Gaming, said.

Latest News

Movers and Shakers: Unlocking New Audiences Through Live Streaming

Published

on

Movers and Shakers: Unlocking New Audiences Through Live Streaming

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

At SGG Media, our focus has always been on staying ahead of the curve and providing the most cost-effective form of sports marketing in the iGaming industry.  We specialize in the micro-influencer space, believing this to be the key to unlocking a new generation of sports betting fans.

Of course, staying ahead of the curve is not as easy as it sounds. Part of this entails noticing the industry’s changes as they occur and being able to determine the difference between what will change the game and what is simply a passing trend.

One of our biggest focuses in recent years has been streaming and its emergence as an effective marketing tool in the sports and sports betting industries.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

With Gen Z, we are seeing a new generation of sports fans emerge as a commercial force. These fans are defined by their need for fresh experiences, authentic interactions, and a sense of community, all three of which can be provided by live streaming, both by sports and by sports micro-influencers and content creators.

The constant thirst for new experiences is extremely powerful, and we have seen this in action with the emergence of new sports like Power Slap and Pickleball in the last few years. However, unlike major players like the Premier League or the NFL, these sports do not have huge TV deals and do not pack out stadiums week in and week out.

Instead, their events are often live-streamed, and their fans congregate online. A new way of consuming sports is emerging alongside these sports: in-person attendance is being replaced by live streams, while micro-influencers and content creators are replacing punditry and analysis.

SGG Media can send live, real-time, links to the shows from thousands of sports influencers, and their millions of avid sports fan followers, during the actual events – greatly increasing awareness and viewership as they click the link provide in the social media post. Additionally, SGG Media can send social media real-time updates, notifying fans that events are about to start- and tell the fans what channels or platforms they can find the event on. Its easy for fans to lose track of when events are starting and where they can find the event. Social media – in real time – can solve this problem.

What these sports also rely on to succeed is a huge sense of community. Nothing brings people together quite like a shared interest in a niche sport, and live streams have become an excellent platform for nurturing these communities and allowing them to grow organically. The micro-influencers and content creators managing these streams essentially become hosts for giant online discussions and interactions.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

From a marketing perspective, this creates a huge opportunity for sports and sports betting businesses. Finding a way into these communities is often extremely difficult, which is where SGG Media can step in. Our network of over 2,200 micro-influencers can provide businesses with access to over 72 million sports fans, as well as countless online communities focused on individual sports and sports teams.

At SGG Media, we believe we can provide unparalleled access to online communities of sports fans at an extremely cost-effective price. Micro-influencers and live-streamers are the present and the future of digital sports marketing, and our network boasts unrivaled access to thousands of them.

Our goal has also been to make this accessible to as many small and medium-sized businesses as possible. Earlier this year, we launched our Instant Quote platform. This allows interested parties to enter information about their business and their marketing budget and to be provided with a quote for a marketing plan.

We believe the emergence of these niche sports and their online communities will only accelerate in the coming years, as will the effectiveness of live streaming as a marketing tool for reaching them.

For many years, online sports betting has been a solitary experience, but this is changing rapidly. Understanding the needs of a new generation and how to effectively market to them is essential for any sports betting business that wants to succeed.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Authenticity is also a key issue we seek to address at SGG Media. For years, the sports marketing landscape has been dominated by endorsements from major celebrities and huge influencers. Both of these endorsements are extremely costly, further lifting the barrier to entry for small—to medium-sized businesses.

New sports fans, particularly Gen Z, have grown up in a world full of these adverts, and it’s fair to say cynicism is at an all-time high. These extremely expensive methods are not as effective as they once were.

This is where micro-influencers and live-streamers come into their own. They share their authentic experiences with their communities, providing an extremely effective and honest form of marketing. At SGG Media, we have observed that aligning brands with micro-influencers and streamers who have a mutual love for sports leads to meaningful connections with like-minded audiences. This strategy allows businesses to engage with individuals who share their values and are genuinely interested in their offerings.

The significance of this is especially relevant with niche sports, as sports betting operators may find it challenging to promote such sports through traditional marketing methods. These sports often have unique requirements and attract specific interests. Therefore, having the ability to directly connect with these niche sports communities holds immense value from a marketing standpoint.

SGG Media has always been about changing the game, and we believe that micro-influencer marketing, live streams, and the emergence of new sports are doing exactly that. We strive to be at the forefront of this change and want to ensure that our clients and partners are with us every step of the journey.

Advertisement
Stake - Best Online Casino & Sports Betting Platform
Continue Reading

Latest News

Stake’s Latam leadership team smashes glass ceiling; sweeps awards

Published

on

Stake’s Diana Margarita Otalora has been crowned Leader of the Year at the 2024 SBC’s Latinoamerica awards.

The October award win was the perfect way to mark the one-year anniversary of Stake’s operation in Colombia, which has led the operator’s ambitious expansion plans in Latam.

The victory for Diana, who is GM for Latam as well as the operator’s Colombia country manager, is proof that Stake’s strategy to hire the best talent available in each territory is paying off.

Diana’s team was recently strengthened by the addition of Peruvian country manager Jennyfer Escobar, who helped to secure Stake’s licence in Peru as a result of the operator’s progressive recruitment policy. 

“At Stake, we want to appoint the best people for the role. Our ambition is nothing less than to become a leading player in the Latin American sports betting market.” said Otalora. 

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“It has been rewarding to find those attributes in my fellow Latina leaders, who are pulling together to propel Stake forwards in Latam’s emerging regulated markets.

“We work hard every day to ensure that gambling in our home countries is both exciting and safe for players, who have come to expect nothing less from Stake over the years.” 

In order to complete the Colombian launch, Diana managed the merging of two teams following Stake’s acquisition of Betfair Colombia, delivering continuity and harmony during what might otherwise have been a challenging integration. 

Diana has successfully grown the Stake Latm team to more than 35 employees and is continuing to grow.

More internal growth is on the cards as the operator looks to build on Colombia by entering Peru and Brazil, among others in the region.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Luisa Muñoz, Head of Operations, Latam for Stake, said: “Under Diana’s leadership, we have launched one of the largest gaming companies in the world in the Colombian market and are now expanding our horizons to all of Latam. 

“Working with Diana, I have grown both professionally and personally: professionally, by being able to evolve my role in the organisation from managing the Customer Experience processes to now leading the operation for Latam. Personally, she has guided me, trusted me, empowered me and has opened the way for me to contribute value to the company on a daily basis.

“This is what true leaders do.” 

Continue Reading

Latest News

Introducing TenexCasino.io: A Next-Generation Crypto Casino Offering Immersive Web3 Gaming and Sportsbook Options

Published

on

 

November 2024 – TenexCasino.io is set to revolutionise the world of online gaming with its groundbreaking platform that combines cryptocurrency, Web3 technology, and AI-powered experiences. Built for both casual gamers and serious crypto enthusiasts, Tenex Casino merges casino games and sports betting seamlessly, all powered by the Tenex Token.

 

A Web3 Gaming Revolution

Tenex Casino stands out as a fully licensed and audited Web3 platform that brings next-gen gaming experiences. With over 8,000 + casino games—including slots, roulette, blackjack, poker, and live casino options—the platform caters to thrill-seekers and strategic players alike. Additionally, Tenex offers a sportsbook covering more than 35 sports, from major leagues to niche markets.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

 

Powered by AI and Blockchain

Advanced AI technology underpins every facet of TenexCasino.io, enhancing player experience with personalised gameplay and robust fraud detection. By analysing player behaviour, AI delivers tailored gaming experiences, making every session engaging. Additionally, AI-driven KYC (Know Your Customer) and CRM (Customer Relationship Management) systems streamline user verification and support, creating a secure, efficient environment.

 

A Crypto-Forward Approach

Advertisement
Stake - Best Online Casino & Sports Betting Platform

As a crypto casino, Tenex supports a wide range of cryptocurrencies, including Bitcoin, Ethereum, Solana, Binance Smart Chain, Tron, XRP, USDT, USDC and the native Tenex Token, offering faster, safer transactions with added anonymity. The platform’s blockchain infrastructure ensures transparency with a deflationary token economy encouraging player engagement and investment in the ecosystem.

 

A Secure and Regulated Platform

Licensed by Curaçao eGaming and audited by leading blockchain security firms Hacken and Cyber Scope, Tenex Casino prioritises security and fairness, allowing players to enjoy peace of mind with secure transactions, protected personal data, and a legitimate gaming environment.

 

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Play-to-Earn, Staking and Cash Back Bonus

Beyond standard gameplay, Tenex introduces an innovative play-to-earn and staking model, alongside a cash back bonus program. Here’s how each works:

 

  • Play-to-Earn Opportunities: Tenex’s play-to-earn model allows players to earn Tenex Tokens simply by engaging in gameplay. By winning in certain games or achieving specific in-game milestones, players accumulate rewards that can be withdrawn or reinvested into staking for further growth. This unique feature transforms casual gameplay into an income-generating opportunity.

 

  • Staking Rewards: Players can stake Tenex Tokens to gain different tiers, earning additional rewards based on their staking level. The higher the tier, the more substantial the rewards, with top-tier participants receiving bonuses in both Tenex Tokens and stablecoins like USDT/USDC. This approach encourages players to engage long-term and benefit from increased earnings over time.

 

  • Cash Back Bonus Program: Tenex Casino’s cash back bonus program rewards players who stake Tenex Tokens by placing them into tiers that offer monthly cash back bonuses. Higher tiers mean larger bonuses, paid in USDT/USDC. This system not only encourages loyalty but ensures flexible use of rewards and keeps players engaged with continuous opportunities to earn and enjoy their gaming experience.

 

Looking Ahead

With its full launch scheduled for November 2024, TenexCasino.io is excited to unveil further innovations, including community-driven events like the Tenex raffle competition and an exclusive NFT collection. As a self-funded project with no pre-sale, the casino’s token listing is planned for Q1 2025.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

 

Whether you’re a seasoned crypto investor, gaming enthusiast, or newcomer to Web3, Tenex Casino promises an immersive, secure, and rewarding experience.

Register and start playing on TenexCasino.com by accessing TenexCasino.io

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2024, HIPTHER. All Rights Reserved.