Gaming
AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, announced its acquisition of devtodev, a full-cycle data analytics solution for game and app developers. This strategic acquisition bolsters AppsFlyer’s core offerings and marks a significant step in the development of the new AppsFlyer Privacy Cloud Marketplace. It also expands AppsFlyer’s capabilities to meet the evolving needs of modern gaming and digital businesses, and serves as a natural extension of the AppsFlyer for games suite of products and resources for gaming companies.
Devtodev’s technology, team, and expertise are a perfect match for AppsFlyer, creating a synergy that fuels not just business growth, but a visionary approach to the future. This collaboration fosters a spirit of unity among marketing, product, and monetization teams, empowering them with a fully integrated data ecosystem,” Oren Kaniel, CEO and Co-founder of AppsFlyer, said.
Accelerated digital transformation has made the role of marketers more complex and highlighted the importance of product-led growth in the gaming and apps sectors. With marketers focusing more on retention and customer lifetime value (LTV), the demand for advanced data analytics has surged. Coupled with an increased focus on privacy measures and a recent increase in signal loss, data silos and inconsistencies have complicated the marketing decision-making process. This acquisition will enable gaming and app developers to harness unparalleled, unified data analytics and actionable insights, unlocking powerful opportunities for efficient growth.
“Our vision at devtodev has always been to empower gaming and app developers to make the best data-driven decisions. By joining forces with AppsFlyer, we will provide developers the ability to leverage integrated data, AI, and insights to create powerful, captivating experiences that drive efficient business growth,” Dmitry Kravtsov, Founder and CEO of devtodev, said.
Devtodev will be one of the pioneering analytics solutions that integrates into AppsFlyer’s Privacy Cloud Marketplace. AppsFlyer’s Data Clean Room will serve as an open and interoperable platform, and devtodev’s integration underscores AppsFlyer’s commitment to a future where businesses can seamlessly integrate third-party services and AI models from various providers, while ensuring data privacy and operational efficiency.
“Over the past two decades, cloud computing and SaaS have compelled companies to share their customers’ data with various entities. Now, with the emergence of AI services, and its appetite for vast amounts of data, we propose a paradigm shift: bringing these services or AI models to the data, instead of sending the data to the service. This boosts compliance, accelerates time-to-market, and eliminates the need for user data movement, copying, or sharing, ensuring utmost privacy and efficiency. Together with devtodev, we’re immensely proud to build the next generation of growth analytics and deliver privacy-first measurement products,” Kaniel added.
Compliance Updates
Swifty Global Secures GLI Certification for New Cutting-Edge B2B Gaming Platform

Dear Cashmere Holding Company (OTC: DRCR) also known as Swifty Global (Swifty), is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting and gaming sector. Swifty currently holds licenses spanning several global jurisdictions with many more licenses in process. Swifty currently operates its proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platforms in numerous jurisdictions.
In a significant step forward, Swifty is proud to announce the completion and approval of the Gaming Laboratories International (GLI) certification for the company’s new innovative B2B gaming platform which has now been certified in the UK and can also be used for operators in Isle of Man, Gibraltar, Estonia and Malta. The newly developed B2B platform sits at the center of the Swifty Global scaling and growth strategy and will unlock a substantial new revenue stream for the business.
‘‘Securing this endorsement from GLI effectively certifies our B2B platform readiness for deployment across most European markets, and with this in mind we anticipate a significant spike in revenue over the coming months as we begin to roll out our new offering. Conversations are already underway with several sportsbooks and casinos, and we are confident that the first deal for this B2B platform will close by year end,” commented James Gibbons, CEO of Swifty Global.
In line with this, Swifty has recently completed the gap analysis for the South African SANS 1718 standards. The minimal changes requested by the gambling regulator once again highlights the robust nature of the Swifty product offering. This positive outcome has set the stage for the company to pursue official certification, which Swifty will initiate within the next two weeks. Once fully certified Swifty is set to officially launch its offering into the $1.8 billion South African gambling sector.
In addition to market and product expansion, Swifty’s relentless focus on enhancing its current offerings continues with the launch of its second major release of its platform, packed with a suite of innovative updates. This includes AI-powered multilingual support, enhancing global user accessibility, and affiliate management integration to open new marketing channels through sites like gambling .com. The release also introduces a dynamic modular interface for creating personalized user pages with various components like sports and casino widgets, adaptable based on user location. Significant enhancements also include a casino aggregator, an improved reporting module, and an AI-driven bonus rules engine, all aimed at elevating user engagement.
‘‘These updates collectively mark a major update to Swifty’s gaming offering, reflecting our commitment to continued innovation and user-centric design. With AI-powered enhancements and a dynamic modular interface, we’re not just keeping pace with the industry – we’re setting a new benchmark for what a gaming platform can offer. As we move towards the close of Q4, I am extremely confident about what the future holds for Swifty Global. The convergence of our technological advancements, new partnerships, and market expansion is set to drive substantial growth into the new year, delivering with it significant value for our loyal shareholders,” concluded Gibbons.
Canada
MDC Showcases Exciting $5 Crash Gambling Offer for Canadian Players

Minimum Deposit Casinos (MDC), a top casino affiliate site, is excited to feature an exclusive offer from Jackpot City Casino, introducing an innovative crash gambling experience in Canada. This promotion, highlighting a special $5 deposit option for engaging crash gambling games, is set to transform the Canadian digital gaming landscape, marrying affordability with high-energy gaming.
A New Era in Online Gaming
Amidst the rising popularity of crash gambling games, this featured offer caters to a wide spectrum of players, emphasizing both strategic gameplay and the excitement of real-time betting. The $5 deposit option democratizes access to online gambling, inviting more players to experience the thrill of high-stakes gaming without the associated high costs.
Exclusive $5 Offer – FlyX Awaits
In a special promotion, Jackpot City Casino is offering an exclusive deal for players directed through MDC. With a simple $5 deposit, players can unlock 40 free spins on the popular crash gambling game, FlyX. This offer enhances the gaming experience, providing increased opportunities for winning and an affordable gateway into crash gambling.
MDC: Curating Top Gaming Deals
A spokesperson at MDC remarks, “Featuring this offer from Jackpot City Casino aligns with our mission to bring the most exciting and affordable gaming experiences to our community. This $5 deposit initiative not only makes gaming more accessible but also showcases our commitment to offer our users exceptional deals.”
Diverse Gaming Opportunities Await
The inclusion of $5 deposit casino options presents a rich variety of crash gambling experiences. Each game offers unique challenges and rewards, ensuring that players of all preferences and budgets have access to engaging gaming options through MDC.
Turning Modest Deposits into Significant Wins
This initiative underscores the potential for players to achieve significant returns from modest investments. Crash gambling games, known for their dynamic and thrilling nature, provide opportunities for impressive wins, even from small starting bets.
Gaming
SBC Summit North America: 5,000 Decision-Makers to Convene for Industry-shaping Talks

SBC Summit North America is gearing up for another edition, set to gather 5,000 senior decision-makers for a dynamic event filled with learning, networking and business opportunities.
The leading iGaming and sports betting event in North America will return to the Meadowlands Exposition Center in New Jersey (May 8-9). Preceding the core event, a pre-day conference (May 7) will unfold in New York City and showcase the well-regarded Player Protection Symposium and Compliance & Leadership conferences as well as the newly-established Earnings+More: Capital Markets Forum, organized in collaboration with +More Media.
Rasmus Sojmark, CEO and Founder of SBC said: “The goal is to leverage the momentum we gained last year when we gathered the key operators, affiliates, suppliers, regulators, and media from the North American region. We anticipate a 66% surge in delegate numbers and are focused on attracting both industry newcomers and those who missed out on the opportunity to attend last year. The early numbers are promising, and the exhibition floor is approaching full capacity, even though we had added 15 extra booths this year to meet the demand.”
The exhibition floor is set to showcase a diverse lineup, with over 75 prominent companies taking the spotlight. Standout exhibitors include leading game providers like White Hat Gaming and Relax Gaming, alongside notable affiliates such as Better Collective, MediaTroopers, Spotlight Sports Group, and KeyAffiliates. Key payment providers like Trustly, PayNearMe, TransUnion, PXP Financial, and PayBrokers, operators like Betsson, risk management platforms like Kinectify, real-time content and data providers such as SportsDataIO and hosting providers like Internet Vikings will further enhance the comprehensive range of offerings, making the exhibition a must-visit for industry enthusiasts seeking the latest innovations.
The conference, spanning five stages and featuring over 300 expert speakers, will showcase a diverse selection of tracks: Leaders, Sports Betting, iGaming, Affiliates & Marketing, Payments & Tech, and Compliance & Regulation.”
In terms of themes, the conference will delve into several crucial topics shaping the multifaceted nature of the industry, highlighting its intersection with technological advancements, regulatory considerations and the critical balance between innovation and responsibility. These include the recent trend of revising existing sports betting bills instead of introducing new ones, the strategic considerations for second movers within the saturated sector, the influential role of social media personalities, and the challenge of interpreting extensive big data to gain insights into customer behavior across diverse channels. Furthermore, discussions will center around the role of artificial intelligence in promoting responsible gaming practices, the ongoing expansion of iGaming in new states, the evolving dynamics of sports integrity, and the ongoing regulatory deliberations in regions such as California and Canada.
Some of the speakers that will grace the stage include Kim Barker Lee (EVP & Chief Legal Officer, Bally’s Corporation), David Denenberg (SVP, Global Media Distribution & Business Affairs, NBA), Matthew Sunderland (SVP of iGaming, Caesars Digital), Dave Rivers (SVP Marketing, PointsBet Canada), Sarah Brennan (Senior Director-Compliance, BetMGM), Justin Barrett (Treasurer, Eastern Shawnee Tribe), Noam Klivitzky (VP US Marketing, 888 Holdings), Jon Steinbrecher (Commissioner, Mid-American Conference), Michael Golub (Deputy Attorney General, New Jersey Division of Gaming Enforcement), Catherine Meade (VP Community, Sustainability & Social Responsibility, OLG), Jacob Coin (Director of Public Affairs, San Manuel Band of Mission Indians) and more.
Alongside other notable event features, the SBC Awards North America* ceremony will be back on the final day, celebrating outstanding industry talent across various categories and verticals. Additionally, the third annual SBC First Pitch competition will be a key highlight, providing a platform for five industry startups to showcase their innovative ideas to a panel of judges specializing in investment and innovation. Another addition to this year’s roster will be the so-called Tribal Symposium—a series of conference panels dedicated to exploring the intricate landscape of tribal gaming. One session will focus on the regulatory roadblocks in California and another one offering advice on identifying and effectively addressing signs of human trafficking in land-based casinos.
In the evenings, attendees can seize the chance to network before the main event by attending the Pre-Registration & Networking Drinks at Slate NYC on May 7. Furthermore, they can shift discussions away from the exhibition floor to a more laid-back setting at the Official Networking Party and Sports Betting Hall of Fame on May 8, followed by the Official Closing Party on May 9.
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