SCCG Management, a global leader in gaming consultancy, has announced the extension and expansion of its strategic partnership with XTENDGAME, the newly rebranded technology company formerly known as Multilot Corporation. This expanded collaboration underscores SCCG’s commitment to supporting the rollout and scaling of XTENDGAME’s data-first, AI-driven platform technologies across global gaming markets.

The enhanced partnership builds on the joint venture announced earlier this year, leveraging SCCG’s 30+ years of gaming industry experience to drive market entry, client acquisition, and adoption of XTENDGAME’s innovative platform across B2C operators, CRM providers, and regulated gaming environments.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re excited to deepen our collaboration with XTENDGAME at a time when AI and real-time engagement tools are transforming how gaming companies connect with players. XTENDGAME’s platform empowers operators with actionable data and personalized player experiences at scale—capabilities that are no longer optional in today’s highly competitive environment.”

XTENDGAME’s platform brings two core technologies to market:

• XTENDai – Delivers near real-time behavioral analytics to help operators make faster, data-informed decisions during player registration and gameplay.

• XTENDPLAY – Offers live engagement solutions, such as AI-personalized games, targeted incentives, SnapChance photo sweepstakes, AR-based gamification, and social features like LuckySeatz.

Jim Berger, CEO of XTENDGAME, said: “Our vision is to make gaming smarter and more personal. Expanding our strategic partnership with SCCG allows us to fast-track global growth and ensure operators around the world can tap into our secure, compliant, and highly adaptive platform technologies. Together, we’re building the future of gaming—where insight meets interaction in real time.”

PropSwap has entered into a partnership with Bally Bet. The partnership kicked off on Thursday March 27, just in time for the round of 16 teams in both men’s and women’s college basketball.

PropSwap and two Bally Bet sportsbooks in Mississippi – at the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg – will combine efforts to help gamblers find new ways to wager on the sports they love. PropSwap’s North American database of users and Bally Bet’s presence in the Magnolia State will be a powerful combination, designed to increase betting activity at both sportsbook locations.

The goal of this unique partnership is to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors, who will be using PropSwap’s secondary market. Customers will be encouraged to place wagers with the idea they can lock in profit early via listing tickets for sale, as their tickets improve in value.

A decade of empirical data via PropSwap shows that sportsbook users will bet substantially more at their preferred sportsbook, and are more likely to bet futures and parlays. The data further demonstrates that when gamblers are confident they can exit a sports bet at a fair price, they’re willing to wager more.

“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers. We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend,” said PropSwap CEO and founder Luke Pergande.

Provider set to showcase its latest ice hockey-themed titles which promise to revolutionise virtual sports betting

Kiron Interactive and PlayWin are bringing hockey legends back to the ice with Legends Shootout, an exciting new betting experience where fans can wager on their favorite NHL icons in intense penalty shootouts.

Featuring legendary names like Mark Messier, Joe Sakic, and more, this virtual game captures the thrill of classic NHL showdowns. Will your favorite legend score the game-winning goal, or will the goalie make a clutch save? The action is fast, the stakes are high, and it’s all available anytime, anywhere.

Developed in collaboration with the NHL Alumni Association, Legends Shootout combines nostalgia with cutting-edge excitement, allowing fans to relive the magic of hockey’s greatest stars while enjoying real-time betting action.

Robert Miller, President at Kiron Interactive North America said “Hockey has always been about legendary moments, and now fans can be part of them. This game delivers the intensity of a real NHL shootout, bringing legends back into the spotlight.”

Available across licensed gaming platforms, Legends Shootout delivers realistic gameplay, dynamic betting options, and nonstop action. Whether you’re a lifelong hockey fan or just love the adrenaline of a shootout, this is your chance to get in the game and be part of the legend’

Kiron will be exhibiting at IGA on stand 1918, connect with the team to learn more about our award-winning portfolio of virtual sports.