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Vanessa Hudgens and GRAMMY-Winning Director Calmatic Team Up for New BetMGM Casino Campaign Created By 72andSunny

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BetMGM, a leading sports betting and iGaming operator, has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games”. The campaign premiered on Monday, Nov. 20. It is a 30-second fresh spot featuring Vanessa Hudgens in an iGame library, and it comes to life using the BetMGM app on her smartphone.

In the segment, the library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each more eclectic than the last. Proclaiming itself “The King of Casino,” the spot cements BetMGM’s position as a leader in the iGaming industry. The new campaign follows BetMGM’s recent series starring Jamie Foxx which debuted in September.

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

The spot was directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus’s record-breaking “Old Town Road”. Calmatic also has created content with Anderson .Paak and Tyler, The Creator.

Geno Burmester, Creative Director at 72andSunny, said: “The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”

Burmester added: “Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”

Compliance Updates

NJDGE Closes its Investigation of Evolution AB with No Further Action

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Evolution AB has been informed by the New Jersey Division of Gaming Enforcement (NJDGE) that it has conducted an investigation into allegations of misconduct by Evolution AB and that its investigation has been closed with no further action taken.

In November 2021 the NJDGE received a report prepared by an unidentified firm alleging misconduct by Evolution AB. Following receipt of the report, the NJDGE commenced a thorough investigation into the allegations to determine their validity.

The NJDGE found no evidence that Evolution sanctioned, promoted, permitted, or otherwise materially benefitted from its content offered by operators in any market that the NJDGE considers a prohibited jurisdiction.

Evolution also conducted an internal review, while concluding that its due diligence and compliance processes were sufficient, Evolution took the opportunity to enhance its processes. The NJDGE supports the enhancements that Evolution has made. The enhancements did not relate to any jurisdictional violations.

The NJDGE’s investigation into this matter is closed requiring no further action.

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eSports

Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports

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Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.

Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at twitch.tv/universityofky on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.

“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.

Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.

“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.

Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.

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Latest News

SCCG Spotlights Client Partner SlotZombie on the Verge of Hitting 10,000 Users, Showcasing SCCG’s Strategic Support and Expertise

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SCCG Management, a leading advisory firm in the gaming industry, spotlighted its successful partnership with SlotZombie as the platform nears a significant milestone of 10,000 users. SlotZombie, known for its innovative crowdsourcing platform, is changing the game in how casino visitors engage with slot machines, offering a dynamic voting and loyalty program, a comprehensive casino marketplace, and precision geotargeted advertising.

Under this partnership, SCCG Management has been instrumental in accelerating SlotZombie’s growth, facilitating its expansion across the US and into global markets. By leveraging SCCG’s extensive network and deep industry expertise, SlotZombie has been seamlessly integrated into the gaming ecosystem, connecting with key strategic partners and reshaping the casino experience for players everywhere.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Watching SlotZombie approach the 10,000-user mark is a testament to the innovative vision and hard work behind this platform. At SCCG, we are committed to championing disruptive technologies that elevate the gaming experience. SlotZombie’s success is a clear indication that the gaming community is ready for new ways to engage with casinos and each other. We’re proud to support SlotZombie’s journey and look forward to seeing its continued impact on the industry.”

SlotZombie’s mobile geolocation technology has revolutionized how players interact with casinos, allowing them to vote in real-time on-site at any casino to earn rewards. This unique approach not only enhances the player experience but also offers casinos a sophisticated tool to attract and retain visitors with targeted promotions and offers.

As SlotZombie continues to grow and evolve, SCCG Management remains dedicated to supporting its expansion and innovation, ensuring that both players and casinos benefit from the cutting-edge opportunities it presents. This partnership underscores SCCG’s role in fostering groundbreaking solutions within the gaming sector, further solidifying its position as a leader in the industry.

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