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BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand

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BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand

 

 

With modern technology constantly developing and the Canadian market at the forefront of an ever-evolving landscape, BetGames Chief Product Officer, Ian Catchick, is sure its groundbreaking latest launch earlier this year, Twain Sport, is set to spearhead the next generation of sports betting. Here, he details just how the trailblazing product works and how it aims to combine the worlds of sports betting and casino in a new era for bettors.

 

BetGames is really making waves globally in the iGaming sphere – could you tell us more about your universal appeal for those Canadian readers who might be unfamiliar?  

BetGames has been established for some time, with over a decade of experience to be proud of. Now in its 11th year in the industry, we’ve made a name for ourselves by creating live casino entertainment and live dealer content that makes sports fans feel right at home.

Our latest product to go live in Ontario is Twain Sport – already live with 40+ global operators. The aim is to deliver non-stop, fixed-odds sports betting in a casino format for the new generation of bettors.

Our goal is to deliver content for operators centred around sports betting, while providing the same margins that come with iGaming and casino.

To do this, we’ve created our own proprietary set of sports products that deliver high-octane tournaments of basketball and football, every 60 seconds, in the short-form betting format we know the new generation is looking for.

The numbers on offer are fantastic – with over 1400 matches each day, broadcasted 24/7, our fast-paced, action-packed events are the perfect proposition for operators looking to boost revenue.

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What sets Twain Sport apart from other offerings in the market? What gives it that universal appeal at a time when truly unique products are thin on the ground?

It all started with a basic idea to introduce high-quality, unique and competitive live sports content – aimed towards customers who wanted short, fast action. We addressed that with a product that delivered intensive short-form, pre-recorded live rounds of both sports.

Ensuring high turnover and low stakes for extended sessions of engagement, Twain Sport offers something that few, if any, product vertical can – one that appeals to sports and casino fans alike, as well as being designed to truly appeal to a next-gen audience better than any other studio. We have high expectations for Twain Sport in Ontario and expect it to perform incredibly well throughout the upcoming winter months.

 

Did you have a target audience in mind when envisioning Twain Sport’s success? What’s the thought process behind launching in Canada?

It was certainly a strategic move. For a start, the average Canadian bettor is between 25 and 35 years old, the exact demographic we’re aiming to entertain.

We all know next-gen players are looking for instant thrills and excitement, just like you have with casino games. This is particularly the case if sports matches are playing out on television and players are looking for additional entertainment via mobile.

We take that passion for sport and bring that format into play, bridging both 24/7 sport and high-frequency betting, without any of the barriers to entry you’ll see with many casino games.

We see this as the future of entertainment. Bringing sports into the casino world means attracting sports fans and moving them away from the lower margins associated with in-play sports betting.

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By doing that, we’re able to offer a customer lifetime value on a par with casino margins – while greatly boosting your customer base.

 

How does Twain Sport blend different elements like slots and live casino into its fixed-odds format, making it appealing to the modern sports fan?

There’s no other betting product that comes close to what Twain Sport offers – in many ways, we’ve created an entirely new vertical for bettors to enjoy.

In short, we repackage the basic USPs of slots, virtuals and live casino into one and deliver it in a fixed-odds format where sports fans can feel right at home.

To bring sports punters closer to the casino world, our approach revolves around a few key principles. Our mission is to provide rich, familiar and unique content that delivers high-quality live entertainment experiences.This draws on our core competencies of broadcast, game design and our skills in intuitively knowing and understanding how to create content that our players enjoy.

 

Speaking of player enjoyment, what makes Twain Sport stand out in comparison to other betting products, particularly in terms of combining slots and live casino elements?

For next-gen players, it’s all about providing an experience that is as simple and accessible as possible.

They’re telling us quite clearly that what they really want is high-quality, engaging, rapid-play, simple-to-understand content.

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We know that Twain Sport provides that and more – in launching our game-changing vertical, we’ve done it exactly in a way that deals with the time pressure that the next-gen players have on their demand for entertainment.

We know that they’re very keen to enjoy a combination of what they know right now – in our case – easily understandable sports formats – and newer concepts that enhance their playing experience.

 

How is Twain Sport’s launch in Canada positioned to meet the current market demand for top-quality betting experiences?

I have no doubt that our launch in Canada with multiple tier-one operators will be a fantastic chance to showcase why this new, shorter-form style of betting content is exactly what the market is demanding right now.

The crucial thing to remember is that our players’ time is very precious, and they want to ensure that the action on offer is high-quality, rapid and revolves around the rest of the entertainment mix.

Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that goal.

We see Twain Sport as the future, catering to the new generation of players who are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.

Canada

Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.â€

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.â€

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Canada

Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

 

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.â€

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

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Canada

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,†said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

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