Canada
BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand

With modern technology constantly developing and the Canadian market at the forefront of an ever-evolving landscape, BetGames Chief Product Officer, Ian Catchick, is sure its groundbreaking latest launch earlier this year, Twain Sport, is set to spearhead the next generation of sports betting. Here, he details just how the trailblazing product works and how it aims to combine the worlds of sports betting and casino in a new era for bettors.
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BetGames is really making waves globally in the iGaming sphere – could you tell us more about your universal appeal for those Canadian readers who might be unfamiliar? Â
BetGames has been established for some time, with over a decade of experience to be proud of. Now in its 11th year in the industry, we’ve made a name for ourselves by creating live casino entertainment and live dealer content that makes sports fans feel right at home.
Our latest product to go live in Ontario is Twain Sport – already live with 40+ global operators. The aim is to deliver non-stop, fixed-odds sports betting in a casino format for the new generation of bettors.
Our goal is to deliver content for operators centred around sports betting, while providing the same margins that come with iGaming and casino.
To do this, we’ve created our own proprietary set of sports products that deliver high-octane tournaments of basketball and football, every 60 seconds, in the short-form betting format we know the new generation is looking for.
The numbers on offer are fantastic – with over 1400 matches each day, broadcasted 24/7, our fast-paced, action-packed events are the perfect proposition for operators looking to boost revenue.
What sets Twain Sport apart from other offerings in the market? What gives it that universal appeal at a time when truly unique products are thin on the ground?
It all started with a basic idea to introduce high-quality, unique and competitive live sports content – aimed towards customers who wanted short, fast action. We addressed that with a product that delivered intensive short-form, pre-recorded live rounds of both sports.
Ensuring high turnover and low stakes for extended sessions of engagement, Twain Sport offers something that few, if any, product vertical can – one that appeals to sports and casino fans alike, as well as being designed to truly appeal to a next-gen audience better than any other studio. We have high expectations for Twain Sport in Ontario and expect it to perform incredibly well throughout the upcoming winter months.
Did you have a target audience in mind when envisioning Twain Sport’s success? What’s the thought process behind launching in Canada?
It was certainly a strategic move. For a start, the average Canadian bettor is between 25 and 35 years old, the exact demographic we’re aiming to entertain.
We all know next-gen players are looking for instant thrills and excitement, just like you have with casino games. This is particularly the case if sports matches are playing out on television and players are looking for additional entertainment via mobile.
We take that passion for sport and bring that format into play, bridging both 24/7 sport and high-frequency betting, without any of the barriers to entry you’ll see with many casino games.
We see this as the future of entertainment. Bringing sports into the casino world means attracting sports fans and moving them away from the lower margins associated with in-play sports betting.
By doing that, we’re able to offer a customer lifetime value on a par with casino margins – while greatly boosting your customer base.
How does Twain Sport blend different elements like slots and live casino into its fixed-odds format, making it appealing to the modern sports fan?
There’s no other betting product that comes close to what Twain Sport offers – in many ways, we’ve created an entirely new vertical for bettors to enjoy.
In short, we repackage the basic USPs of slots, virtuals and live casino into one and deliver it in a fixed-odds format where sports fans can feel right at home.
To bring sports punters closer to the casino world, our approach revolves around a few key principles. Our mission is to provide rich, familiar and unique content that delivers high-quality live entertainment experiences.This draws on our core competencies of broadcast, game design and our skills in intuitively knowing and understanding how to create content that our players enjoy.
Speaking of player enjoyment, what makes Twain Sport stand out in comparison to other betting products, particularly in terms of combining slots and live casino elements?
For next-gen players, it’s all about providing an experience that is as simple and accessible as possible.
They’re telling us quite clearly that what they really want is high-quality, engaging, rapid-play, simple-to-understand content.
We know that Twain Sport provides that and more – in launching our game-changing vertical, we’ve done it exactly in a way that deals with the time pressure that the next-gen players have on their demand for entertainment.
We know that they’re very keen to enjoy a combination of what they know right now – in our case – easily understandable sports formats – and newer concepts that enhance their playing experience.
How is Twain Sport’s launch in Canada positioned to meet the current market demand for top-quality betting experiences?
I have no doubt that our launch in Canada with multiple tier-one operators will be a fantastic chance to showcase why this new, shorter-form style of betting content is exactly what the market is demanding right now.
The crucial thing to remember is that our players’ time is very precious, and they want to ensure that the action on offer is high-quality, rapid and revolves around the rest of the entertainment mix.
Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that goal.
We see Twain Sport as the future, catering to the new generation of players who are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.
Canada
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
Canada
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
Canada
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
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