Canada
BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand
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With modern technology constantly developing and the Canadian market at the forefront of an ever-evolving landscape, BetGames Chief Product Officer, Ian Catchick, is sure its groundbreaking latest launch earlier this year, Twain Sport, is set to spearhead the next generation of sports betting. Here, he details just how the trailblazing product works and how it aims to combine the worlds of sports betting and casino in a new era for bettors.
BetGames is really making waves globally in the iGaming sphere – could you tell us more about your universal appeal for those Canadian readers who might be unfamiliar?
BetGames has been established for some time, with over a decade of experience to be proud of. Now in its 11th year in the industry, we’ve made a name for ourselves by creating live casino entertainment and live dealer content that makes sports fans feel right at home.
Our latest product to go live in Ontario is Twain Sport – already live with 40+ global operators. The aim is to deliver non-stop, fixed-odds sports betting in a casino format for the new generation of bettors.
Our goal is to deliver content for operators centred around sports betting, while providing the same margins that come with iGaming and casino.
To do this, we’ve created our own proprietary set of sports products that deliver high-octane tournaments of basketball and football, every 60 seconds, in the short-form betting format we know the new generation is looking for.
The numbers on offer are fantastic – with over 1400 matches each day, broadcasted 24/7, our fast-paced, action-packed events are the perfect proposition for operators looking to boost revenue.
What sets Twain Sport apart from other offerings in the market? What gives it that universal appeal at a time when truly unique products are thin on the ground?
It all started with a basic idea to introduce high-quality, unique and competitive live sports content – aimed towards customers who wanted short, fast action. We addressed that with a product that delivered intensive short-form, pre-recorded live rounds of both sports.
Ensuring high turnover and low stakes for extended sessions of engagement, Twain Sport offers something that few, if any, product vertical can – one that appeals to sports and casino fans alike, as well as being designed to truly appeal to a next-gen audience better than any other studio. We have high expectations for Twain Sport in Ontario and expect it to perform incredibly well throughout the upcoming winter months.
Did you have a target audience in mind when envisioning Twain Sport’s success? What’s the thought process behind launching in Canada?
It was certainly a strategic move. For a start, the average Canadian bettor is between 25 and 35 years old, the exact demographic we’re aiming to entertain.
We all know next-gen players are looking for instant thrills and excitement, just like you have with casino games. This is particularly the case if sports matches are playing out on television and players are looking for additional entertainment via mobile.
We take that passion for sport and bring that format into play, bridging both 24/7 sport and high-frequency betting, without any of the barriers to entry you’ll see with many casino games.
We see this as the future of entertainment. Bringing sports into the casino world means attracting sports fans and moving them away from the lower margins associated with in-play sports betting.
By doing that, we’re able to offer a customer lifetime value on a par with casino margins – while greatly boosting your customer base.
How does Twain Sport blend different elements like slots and live casino into its fixed-odds format, making it appealing to the modern sports fan?
There’s no other betting product that comes close to what Twain Sport offers – in many ways, we’ve created an entirely new vertical for bettors to enjoy.
In short, we repackage the basic USPs of slots, virtuals and live casino into one and deliver it in a fixed-odds format where sports fans can feel right at home.
To bring sports punters closer to the casino world, our approach revolves around a few key principles. Our mission is to provide rich, familiar and unique content that delivers high-quality live entertainment experiences.This draws on our core competencies of broadcast, game design and our skills in intuitively knowing and understanding how to create content that our players enjoy.
Speaking of player enjoyment, what makes Twain Sport stand out in comparison to other betting products, particularly in terms of combining slots and live casino elements?
For next-gen players, it’s all about providing an experience that is as simple and accessible as possible.
They’re telling us quite clearly that what they really want is high-quality, engaging, rapid-play, simple-to-understand content.
We know that Twain Sport provides that and more – in launching our game-changing vertical, we’ve done it exactly in a way that deals with the time pressure that the next-gen players have on their demand for entertainment.
We know that they’re very keen to enjoy a combination of what they know right now – in our case – easily understandable sports formats – and newer concepts that enhance their playing experience.
How is Twain Sport’s launch in Canada positioned to meet the current market demand for top-quality betting experiences?
I have no doubt that our launch in Canada with multiple tier-one operators will be a fantastic chance to showcase why this new, shorter-form style of betting content is exactly what the market is demanding right now.
The crucial thing to remember is that our players’ time is very precious, and they want to ensure that the action on offer is high-quality, rapid and revolves around the rest of the entertainment mix.
Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that goal.
We see Twain Sport as the future, catering to the new generation of players who are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
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