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New Zealand Stopped Opening Land-based Venues & Online Gambling Started to Grow: An Overview of the Last 10 Years

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The gambling industry in New Zealand is one space that has battled many limitations yet maintained an upward trajectory in growth over the years. 

About a decade ago, the Gambling Act in New Zealand banned the establishment of new land-based casinos in the country, leaving the Kiwis to contend with the six known casino establishments in NZ. While that is expected to have caused a decline in gambling operations in New Zealand, it geared the bulk of gamblers in the region towards Online Gambling.

In this article, we will be exploring the online gambling scene in New Zealand, its legality and how far it has come in terms of revenue generated.

Is Online Gambling Legal in New Zealand?

New Zealand remains one of the countries with no clear-cut regulations regarding gambling operations. Regarding online gambling, players are prohibited from patronizing locally owned online betting providers except the Nation’s Lotto and TAB. However, the major loophole to NZ’s stringent gambling laws is that it doesn’t explicitly prohibit players in the region from gambling on offshore online casino websites.

Despite the unfavourable gambling laws in the state, reports show that the gambling expenditure of the Kiwis shot up to $2.4 billion in 2018. This number is projected to increase in double fold in years to come.

Problem Gambling in New Zealand 

Experts in the country have raised valid concerns over the implications of the strict laws in New Zealand. One of them is that since online gambling is still prohibited, the government can’t protect people who don’t know the potential harm gambling can cause. 

The data from the Department of Internal Affairs show that over 30% of losses in the gambling industry in New Zealand come from problem gamblers. This becomes a cause for national concern to protect its citizens by trying to regulate and set structures that could help people if they are plunged into problem gambling.

Perks Online Casinos Have Over Land-based Casinos

Although there are over 16,000 electronic machines available across the limited land-based casinos in the country, more Kiwis over the last decade have tilted towards online gambling than betting at land-based casinos. Here are some of the undeniable reasons:

Attractive Bonus Offers

One asset that online casinos present, which you can’t find in land-based venues, is no deposit-required bonuses. They unlock play without payment, making them very attractive and growing the user base of the site that offers them. CasinoAlpha compared the available offers and found that, on average, $150 can be cashed out from an entirely free offer. This factor, among others, grows the virtual numbers as opposed to the players in physical venues.

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Easy Access

The fact that you can easily access an online casino from anywhere without necessarily visiting any location, in particular, makes it a more favorable option for many Kiwi players.

Unlimited Gambling Options

At land-based casinos, your gaming options are very much limited. If you are all about slots, you will find that there are often fewer than 100 options to sample. This is hardly the case with online casinos, as most reputable platforms today provide over 1000 gaming options ranging from slots to table games.

Extensive Online Providers

As we have already emphasized in this article, there are 6 main land-based casinos approved to be operational in New Zealand, which can be very inconvenient given that they are primarily located in Auckland

For outsiders who are not based in Auckland, they are left with very limited land-based options to consider. However, with the rise of online casino websites today, players can choose from a list of over 50 online providers that accommodate players from New Zealand. This way, players can enjoy playing their favorite casino games from anywhere without necessarily facing the brunt of the strict NZ gambling laws.

Online Gambling in New Zealand is Here to Stay

Looking at everything discussed, one thing is clear: online gambling in New Zealand will keep growing. Seeing a booming market there, the government must improve by easing the regulations to allow more home-based gambling providers to sprout and thrive, as that will contribute greatly to the economy.

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Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets

Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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Meridianbet Secures Online Betting License in Brazil

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Meridianbet, a leading global sports betting and gaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), has officially secured an online betting license in Brazil
Meridianbet, a leading global sports betting and gaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), has officially secured an online betting license in Brazil, unlocking access to one of the most lucrative gaming markets in the world.
This achievement allows Meridianbet to offer sports betting and iGaming services across both online and physical channels in a market projected to generate $5.6 billion in gross gaming revenue (GGR) by 2025, according to H2 Gambling Capital.
The license details:
Authorization Number: SPA/MF nº 2.104 – 45
Corporate Name: MERIDIAN GAMING BRASIL SPE LTDA
Brand: MERIDIANBET
“This is a defining moment for the entire Golden Matrix Group and our shareholders,” said Brian Goodman, CEO of Golden Matrix Group.
“Brazil represents an extraordinary market opportunity, and securing this license positions Meridianbet to deliver substantial value. With our proven proprietary technology and operational expertise, we are poised to make a meaningful impact on Brazil’s regulated gaming landscape, starting in 2025.”
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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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