Latest News
Estelarbet, the Latin American leader in Sports Predictions, launches operations in Ecuador

Estelarbet, a Latin American leader in Sports Betting, launched its operation at the Atahualpa Stadium in Quito.
The Atahualpa Stadium in Quito was once again a meeting place, but this time we’re not talking about a Copa Libertadores final or a concert by Marc Anthony or Romeo Santos. This time, it was a Sports Betting platform that was launched and presented to the Ecuadorian audience, especially those from Quito.
In an unprecedented event, this brand, which is also present in Brazil, Peru, and Chile, held a unique showcase encounter. The match featured Club Atlético Vinotinto (the team of the renowned Luis “Pichu” Escalada) against the “All-Star Team” of Estelarbet (composed of TV personalities, influencers, and former players). Club Atlético Vinotinto emerged victorious, claiming the coveted Estelarbet Cup 2023. This event took place on Friday, August 25th, at 9:00 PM in prime time, following the Liga Pro match between Club Deportivo El Nacional and Cumbaya S.C, which ended in a 2-2 draw.
The launch of Estelarbet comes in the context of the legalization of sports betting sites, with their tax regulation established by the Organic Law for the Strengthening of Family Economy, approved by the Constitutional Court on June 16 of the current year. The law introduced a 15% tax for Sports Betting companies domiciled in Ecuador, calculated based on total generated income and commissions minus paid prizes. For companies not domiciled in Ecuador, the 15% tax will be calculated on the monthly betting value. This law, which is already in effect, establishes a tax framework that will apply to these companies starting January 1, 2024.
During the event on August 25th, Estelarbet also participated in a press conference with the presence of around 12 major media outlets from the country, where we revealed some of the upcoming surprises. Estelarbet’s CEO, Sebastián Salazar, stated: “We are very excited to start our operations in the country. As you know, there are sports betting sites of all kinds, but we are a Latin American sports betting site. Our company will start hiring local staff and establishing offices here. For us as a company, Ecuador has always been a country we’ve been looking at and have had an interest in participating in. There’s a recent legislative change, and we believe that this legislative change, which introduces a 15% tax for sports betting companies, is quite positive from the perspective of fiscal revenue. We are thrilled to be able to offer an attractive and differentiated range of markets and an entertaining offering to captivate the Ecuadorian audience and also contribute to the country’s sports development.”
In line with Ecuador, other countries in the region are currently processing local regulations. Peru has already approved its regulations, Chile is currently in discussion, several provinces in Argentina have operational regulations, and Brazil has approved regulations for sports betting sites, although there’s no clarity on the effective date of their complementary rules. Colombia has had regulations since 2017, and the fiscal revenue from betting contributes to financing healthcare for Colombians through Coljuegos.
Estelarbet offers over 30,000 markets every month for a variety of sports, including soccer, basketball, volleyball, tennis, MMA, baseball, and many more. Their platform is available on both Android and IOS. Additionally, they highlight that they are in the process of integrating with all available payment methods in Ecuador, they have payment networks in stores, and they provide 24/7 online support.
As CEO Sebastián emphasized: “It was a magical night; Tri players were invited, but unfortunately, they had work commitments. Our prizes dazzled, we shared with clients, influencers, and company partners in an exclusive dinner. At Estelarbet, we are committed to bringing a next-level gaming and entertainment experience to Ecuador. We are filled with excitement as we commence our journey in Ecuador, positioning ourselves as the Sports Betting platform where stars play.”
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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