Estelarbet, a Latin American leader in Sports Betting, launched its operation at the Atahualpa Stadium in Quito.
The Atahualpa Stadium in Quito was once again a meeting place, but this time we’re not talking about a Copa Libertadores final or a concert by Marc Anthony or Romeo Santos. This time, it was a Sports Betting platform that was launched and presented to the Ecuadorian audience, especially those from Quito.
In an unprecedented event, this brand, which is also present in Brazil, Peru, and Chile, held a unique showcase encounter. The match featured Club Atlético Vinotinto (the team of the renowned Luis “Pichu” Escalada) against the “All-Star Team” of Estelarbet (composed of TV personalities, influencers, and former players). Club Atlético Vinotinto emerged victorious, claiming the coveted Estelarbet Cup 2023. This event took place on Friday, August 25th, at 9:00 PM in prime time, following the Liga Pro match between Club Deportivo El Nacional and Cumbaya S.C, which ended in a 2-2 draw.
The launch of Estelarbet comes in the context of the legalization of sports betting sites, with their tax regulation established by the Organic Law for the Strengthening of Family Economy, approved by the Constitutional Court on June 16 of the current year. The law introduced a 15% tax for Sports Betting companies domiciled in Ecuador, calculated based on total generated income and commissions minus paid prizes. For companies not domiciled in Ecuador, the 15% tax will be calculated on the monthly betting value. This law, which is already in effect, establishes a tax framework that will apply to these companies starting January 1, 2024.
During the event on August 25th, Estelarbet also participated in a press conference with the presence of around 12 major media outlets from the country, where we revealed some of the upcoming surprises. Estelarbet’s CEO, Sebastián Salazar, stated: “We are very excited to start our operations in the country. As you know, there are sports betting sites of all kinds, but we are a Latin American sports betting site. Our company will start hiring local staff and establishing offices here. For us as a company, Ecuador has always been a country we’ve been looking at and have had an interest in participating in. There’s a recent legislative change, and we believe that this legislative change, which introduces a 15% tax for sports betting companies, is quite positive from the perspective of fiscal revenue. We are thrilled to be able to offer an attractive and differentiated range of markets and an entertaining offering to captivate the Ecuadorian audience and also contribute to the country’s sports development.”
In line with Ecuador, other countries in the region are currently processing local regulations. Peru has already approved its regulations, Chile is currently in discussion, several provinces in Argentina have operational regulations, and Brazil has approved regulations for sports betting sites, although there’s no clarity on the effective date of their complementary rules. Colombia has had regulations since 2017, and the fiscal revenue from betting contributes to financing healthcare for Colombians through Coljuegos.
Estelarbet offers over 30,000 markets every month for a variety of sports, including soccer, basketball, volleyball, tennis, MMA, baseball, and many more. Their platform is available on both Android and IOS. Additionally, they highlight that they are in the process of integrating with all available payment methods in Ecuador, they have payment networks in stores, and they provide 24/7 online support.
As CEO Sebastián emphasized: “It was a magical night; Tri players were invited, but unfortunately, they had work commitments. Our prizes dazzled, we shared with clients, influencers, and company partners in an exclusive dinner. At Estelarbet, we are committed to bringing a next-level gaming and entertainment experience to Ecuador. We are filled with excitement as we commence our journey in Ecuador, positioning ourselves as the Sports Betting platform where stars play.”
BMM Innovation Group ‘BIG’ Welcomes Kara Matthew as Chief Operations Officer
BMM Innovation Group (BIG), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, is pleased to announce Kara Matthew (pictured) as Chief Operations Officer and welcomes her to its executive leadership group. Matthew will report directly to the Group Chief Executive Officer.
“Kara is an extraordinary leader and business executive,” the Chief Executive Officer for GIG, Martin Storm, said. “Kara has excelled in large-scale global management, process optimization and technology advancement. At BIG, she will lead and globalize our growing service delivery, program management, R&D and IT capabilities in response to our rapid growth in digital and land-based gaming testing and certification. Her values and vision align perfectly with where our business is today and where it is heading. I am so pleased that she chose BIG as the new home for her talents.”
“I am super excited and honored to join the team at BIG during this time of record growth for the company,” Matthew said. “The BIG leadership team is exemplary and I have a lot of respect for them as well as the company. BIG’s vision and values align with mine and I believe in the company’s massive potential for continued growth and ongoing success. I am looking forward to being a key contributor to the advancement of our globalization as well as being part of a great organization.”
Matthew holds over two decades of experience in gaming at Microsoft Xbox and International Game Technology (IGT) where she led global research and development and operational teams. More recently, she led delivery and operational teams at a global healthcare company with hundreds of staff across the world, where she played a key role in the growth and ultimate IPO of the company. Storm believes Matthew’s success in technology, strategy, product delivery and operations leadership will fuel the continued growth of BIG.
Matthew will attend G2E 2023 in Las Vegas to meet with key clients throughout the industry. Visit her at BIG, the BMM Testlabs, BIG Cyber and RG24seven booth #4408.
BRENDAN DONOHUE TO STEP DOWN AS NBA 2K LEAGUE PRESIDENT
Brendan Donohue will step down as NBA 2K League President, it was announced today by NBA President, Global Partnerships Salvatore LaRocca. Donohue, who has overseen the NBA 2K League since its inception, will stay on to assist with the transition to new NBA 2K League leadership until Oct. 31.
A sports business veteran with more than two decades of experience in team and league operations, Donohue was named NBA 2K League President in 2017 and has led the substantial growth of the esports league over its first six seasons. The league – which was co-founded by the NBA and Take-Two Interactive and is the first official esports league operated by a U.S. professional sports league – has expanded from 17 teams in its inaugural season to 25 teams, including 22 NBA-affiliated teams and international franchises in Australia, China and Mexico. This past season, the NBA 2K League delivered significant fan engagement growth across YouTube and Twitch, including a more than 50% increase in average minutes watched on the platforms compared to the prior year.
“We thank Brendan for all of his efforts in overseeing the launch and expansion of an entirely new league,” said LaRocca. “Under his leadership, the NBA 2K League has built a strong global following and presence in the esports community, and we see more opportunities for growth in the coming years given the enormous popularity and interest in the NBA 2K franchise.”
“It has been an incredible privilege to lead the NBA 2K League and witness its evolution over these past six years,” said Donohue. “Working and engaging with talented colleagues, the very best NBA 2K players in the world and a growing community of passionate fans has been such a rewarding experience. I am proud of what we accomplished together and look forward to taking on my next challenge in the sports industry.”
Prior to being named NBA 2K League President, Donohue served as Senior Vice President of the NBA’s Team Marketing & Business Operations (TMBO) department, where he led the strategic planning and management for all teams across the NBA, WNBA and NBA G League, helping them innovate in sales, marketing, digital and analytical areas of their business. He joined the NBA league office in 2009 and previously held sales leadership positions with the Atlanta Hawks, the then-New Orleans Hornets, Milwaukee Bucks and Detroit Pistons.
Rivalry Releases New Original Game ‘Cash & Dash’ to Establish Next Generation of Casino Entertainment
Rivalry Corp., the leading sportsbook and iGaming operator for Millennials and Gen Z, released ‘Cash & Dash,’ a new original casino game available exclusively on Rivalry. Developed in-house by Rivalry’s games team, the fast-paced title blends elevated graphics, unique gameplay, and original IP to adapt the online casino experience for the next generation of bettors and their unique entertainment preferences.
“Online betting is still far behind other forms of entertainment from a product standpoint,” said Steven Salz, Co-Founder and CEO, Rivalry. “We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction. Cash & Dash, Rushlane, and other original games we currently have in development, continue to build on a unique betting experience exclusive to Rivalry that differentiates our product at a time where most sportsbooks look and feel the same.”
Cash & Dash is a 3D game where players must infiltrate a high-security bank and avoid a series of booby-traps in order to steal the treasure and escape. Players bet the desired amount at the beginning of each round with multipliers that increase their winnings as they successfully navigate further into the secured building. Cash & Dash also features an array of Rivalry’s original IP as playable characters and more, further bridging product, marketing, and brand across the Company.
As a live-service game, Cash & Dash offers players a dynamic gaming experience where additional content and rewards including new playable characters, custom maps, consumable items, and more will be released through future updates and expansions. Rivalry will also host limited-time events in collaboration with its creator partners to drive awareness and player engagement.
“Cash & Dash is a first-of-its-kind title that merges online casino betting with modern video game studio development and gameplay,” said Andre Nogueira, Senior Product Manager, Games, Rivalry. “We’ve incorporated tried-and-true mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.”
Cash & Dash has been developed by Rivalry’s growing team of game developers, designers, and motion artists with experience producing video games for publishers and studios including Xbox, Nintendo, Ubisoft, and more. Rivalry will continue investing in video game development and producing more first-party games which build on the on-site entertainment experience and create an online betting product unique to the Company.
Cash & Dash is available on desktop and mobile in select regions and will soon roll out to all of Rivalry’s markets globally.
- BMM Innovation Group ‘BIG’ Welcomes Kara Matthew as Chief Operations Officer
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- BRENDAN DONOHUE TO STEP DOWN AS NBA 2K LEAGUE PRESIDENT
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