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Bet7k closes historic sponsorship with Deportivo Pereira, in the games against Palmeiras for the Libertadores quarterfinals

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Industry-leading sports betting company Bet7k has just closed a historic sponsorship deal. The Bet7k brand will debut in the most important football competition in South America this Wednesday, August 23rd.

The company signed a one-off sponsorship contract with the Colombian team Deportivo Pereira, a big surprise in this edition of Conmebol Libertadores. Bet7k will be the club’s master sponsor in the two games against Palmeiras valid for the quarterfinals of the most coveted tournament on the continent.

The first appearance of the Bet7k brand will take place this Wednesday night in the first leg, at the Hernán Ramirez Villegas stadium, in Colombia. The ball will roll from 9:30 pm (Brasília time) with broadcast on open TV, cable TV and streaming.

The return game will take place next Wednesday, August 30, at Allianz Parque, in São Paulo, where the bookmaker has a private box.
Bet7k brand internationalization

The partnership with the current Colombian champions also presents a unique opportunity to internationalize the Bet7k brand, according to CEO Talita Lacerda. The objective is to increase the group’s exposure with a view to expanding its business to Latin America.

“Bet7k is going through a moment of stratospheric growth with a significant increase in the volume of bets, extremely engaged players and huge participation in our social networks. And, nothing better than betting on a club that is making history in its first participation in the most important competition in South American footballâ€.

“We are extremely happy to insert our brand on the uniform of an international team in two decisive games that promise huge repercussions and strong emotions for millions of football fans. We are sure that it will be a memorable partnership for both partiesâ€, he added.
A historic campaign deserves a historic partnership

In fact, Deportivo Pereira is making history in its first participation in the Libertadores. Colombian champion in 2022, the club qualified together with the traditional Boca Juniors (Argentina), in Group F, overcoming Monagas (Venezuela) and Colo-Colo (Chile).

In the round of 16, Bet7k’s new partner continued to knock down rivals much more used to the Libertadores dispute. In its first knockout round, Deportivo showed that it knows how to make the home advantage count and won by 1-0 against Independiente Del Valle (Ecuador).

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It was precisely this advantage that ensured the classification after the 1-1 tie in the return game. Now, the Colombian champions will try to surprise Palmeiras, current Brazilian champion and three-time champion of America.

The new partner of Bet7k will try to show that it has full conditions to face the considered favorites for the ‘Eternal Glory’, continuing its history now alongside Bet7k.
Bet7k sports partnerships

It should be noted that Bet7k understands very well the relevance of sport among the Brazilian public and seeks to value and diversify its actions on the national scene. Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG).

In addition, Bet7k strives to exalt each contract closed by creating informative and differentiated content on its social networks, such as the ‘Sponsored on the field’ board on game days of the teams supported with details of the matches, history of clashes, curiosities and ODDS of duels.

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Olympia Gaming Launches Mobile Apps, LB Rewards and CF Rewards

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Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.

Current Features (Now Available):

  • Player Account Information – live tier status, point balance, free play, and comp dollars
  • Offer Listing – view of current and upcoming offers including free play, dining and hotel
  • Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
  • Push Notifications & Event Alerts – real-time updates tailored to guest preferences

Future Features (Coming Soon):

  • Entertainment & Special Event Schedule – full calendar of concerts and events
  • Host Chat & Service Requests – direct, secure messaging for concierge-level support
  • Interactive Property Navigation – maps, parking guidance, and way-finding tools
  • Interactive Prizes – in-app rewards that are redeemable at either casino

“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,†said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.â€

With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.

“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,†said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.â€

The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.

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NH Players Wager $20M on March Madness

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New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.

Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.â€

McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.

During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.

Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.â€

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.â€

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