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NZ Challenging For Hemisphere Dominance
Regardless of the industry being discussed, there’s always going to be an emerging market to talk about. South America has been playing this role in gambling circles since the growth of the Colombian market post-2016. Costa Rica, Chile, and The Dominican Republic, among others, have their gambling sectors too, albeit in different phases of construction. There’s a feeling that this area is still a long way off global dominance though.
Colombia reportedly boasted gaming revenue of $300m in 2021. This marks it out as one of the three biggest contributors to South American gambling, alongside Mexico and, based on what happens over the coming months, Brazil. As a whole, the continent looks like it could post a growth rate of 18.4% to 2028 – but how does it compare to its distant compatriots in the Southern Hemisphere, namely, New Zealand?
Pokie Machines
New Zealand has a surprising amount in common with the rest of the world, as far as games are concerned, proving that the appetite for slots and blackjack (etc.) is roughly consistent around the world. In 2020, the average spend on wagering hit a record level of $252m per quarter. This included gambling types, including casino games, lottery games, and what Antipodean gamblers refer to as “the TAB” and “pokies”, i.e. betting shops and slots.
There were reportedly nearly 15,000 pokie machines in New Zealand at the turn of the decade. In comparison, Colombia has an estimated 65,000. This does make sense given the vast difference in population between these two nations (51m to NZ’s 5m) but it still means that New Zealand has a higher proportion of slot machines per person, around 0.003 to 0.001 in Colombia.
Using these figures, it’s actually possible to see just how Kiwi players like to spend their gaming money. NZ’s Department of Internal Affairs claimed that when averaged out across every New Zealander, 2020’s figures were the equivalent of every adult spending $572 on betting. Broken down even further, that’s $128 at physical casinos, $80 at betting stores, $160 on lottery games, and $204 on slots.
The distinction between slots and casino games is likely because pokies are more likely to be found and played at locations other than a brick-and-mortar casino in New Zealand, like a bar. So, the $128 spent at casinos is likely representative of table game spend. As for lotteries, the industry actually saw a 13% increase in popularity during 2020, reinforcing the fact that it’s one of New Zealand’s favorite pastimes.
Charitable Grants
Closer to the present, figures from 2022 suggest that online gambling in NZ is now a $332m industry. All these numbers raise an interesting question, specifically, why is New Zealand such an attractive place to gamble? Approximately 80% of Kiwis are involved in gambling of some description according to the Department of Internal Affairs.
One obvious answer to the previous is tax. The NZ BonusFinder website notes that New Zealand makes a distinction between playing professionally and playing just for fun. Anybody who falls into the latter bracket is not taxed on their winnings at all, “no matter how big”. Professionals are treated just like regular workers, however, which means that they are liable for income tax payments.
Oddly enough, a large amount of gaming cash – around $300m – is redistributed into the community each year through charitable grants, a process that the Gaming Machine Association has previously described as an “enormous advantage to New Zealand”. It’s perhaps this kind of positive attitude toward gambling and casino gaming that has made it almost a universal hobby in the country.
Overall, the average Kiwi gamer is likely to prefer lotteries over table games but a soft spot for pokies keeps the gambling economy ticking over.
Award-winning fast-betting content provider strengthens its position in the region with the latest hire
BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
BetBreak.org has published “When and How to Take a Time-Out from Sportsbetting,” a brand-new workbook designed to help readers understand how taking a break – of any duration – from sports betting can be transformational for their mental health, financial health, and relationships with friends and family.
“This workbook and self-study guide is for anyone who wants to explore their relationship with gambling and it’s especially for those who are wondering whether it might be time for a break from sports betting,” said addiction expert Dr. Jeffrey Reynolds.
The workbook includes information about how to know if you are ready to change, tips for curbing your sports betting if you aren’t ready to quit, setting SMART goals, and limiting access to the three things necessary to gamble. The guide also contains proven tools for managing cravings and urges, resources to regain control over your finances, strategies for dealing with guilt and shame as well as stress management tips.
“The BetBreak workbook is based on the science of behavior change and helps readers make the sustainable shifts in habits necessary to live life with more presence, focus, well-being and happiness,” Dr. Reynolds said.
SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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