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Light & Wonder Enters into Agreement with Shift4 to Boost its State-of-the-Art Cashless Gaming Solution

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Light & Wonder Inc., a global leader in casino gaming technology, and Shift4, a leader in integrated payments and commerce solutions, announced an agreement for Shift4 to integrate their payment processing technology into Light & Wonder’s cashless table-top debit solution, AToM.

An easy, point-of-play PIN debit solution, AToM allows players to access funds without leaving the table or handling cash. AToM promotes increased player retention and provides real-time accounting and game reports and keeps the game moving. As a leader in payment processing solutions, Shift4 will integrate its commerce-enabling technology with AToM’s cashless solution to deliver a seamless gaming experience.

“AToM is unbelievably simple, intuitive and offers a great convenience for players. Integrating Shift4’s payment processing capabilities allows us to drive greater value and retention for our customers and a better experience for players. These solutions complement each other, and our current product family, enabling us to deliver a truly differentiated offering,” said Mike McKiski, Senior Vice President, Global Gaming, Tables.

“Shift4 is transforming commerce across various industries with a simplified payment experience that seamlessly integrates into leading technology solutions. Light & Wonder is a leader in cashless solutions for casinos, and Shift4 is excited to enhance the player experience for its customers. We are quickly growing our presence in the gaming space with our ability to deliver both card-present and card-not-present solutions, and this agreement further enhances our capabilities for our casino customers,” Anthony Perez, Shift4’s SVP of New Verticals, said.

Shift4’s support will initially include domestic jurisdictions and Canada, with other sites to be included in the future.

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PrizePicks Cuts Ribbon at New Atlanta Headquarters with Georgia Governor Brian Kemp

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PrizePicks, the largest daily fantasy sports operator in North America, hosted a ceremonial ribbon cutting ceremony for its new 33,000-square foot headquarters, located in Midtown Atlanta. Georgia Governor Brian Kemp and First Lady Marty Kemp joined the executive leadership team at PrizePicks to celebrate the occasion.

“This marks a major milestone for PrizePicks as we celebrate a new chapter of growth. I’d like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the city’s mission of becoming a major tech hub in the US. Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country,” said Mike Ybarra, CEO of PrizePicks.

PrizePicks was founded in Atlanta and plans to continue to invest in the city, creating an economic impact of $25 million to the state of Georgia.

“I want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation. Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where we’re seeing our greatest success stories,” said Governor Brian Kemp.

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Allwyn North America Launches e-Instants in the US

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Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.

With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.

“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.

The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.

“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.

Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.

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Kansas November Sports Betting Surpasses $290M in Handle

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Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.

Kansas’ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.

The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossing’s Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.

While the Kansas City Chiefs are based in neighboring Missouri, they’re also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.

The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Bills’ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the state’s books to keep during the month.

The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this season’s games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.

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