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Salsa to showcase its cutting-edge iGaming solutions built with Brazilian DNA at SiGMA Americas

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Salsa Technology is excited to announce its participation at SiGMA Americas, being held from June 15 to 17 at the Transamerica Expo Center in São Paulo, Brazil, in association with Brazilian iGaming Summit (BiS). Salsa Technology will be showcasing its innovative products and highlighting its role as the ideal partner for Brazil’s upcoming regulated market.

Event attendees can visit Salsa Technology’s impressive stand, where the company will present its extensive suite of iGaming solutions. With a focus on Brazil’s specific needs, Salsa is perfectly-positioned to provide the optimal platform and services for operators in the emerging regulated market. The company’s Brazilian DNA ensures a deep understanding of the local culture, regulations, and player preferences.

Visitors will have the opportunity to experience live demos of the company’s flagship products, including the iGaming Platform (PAM) Salsa Omni. Salsa Omni provides a comprehensive and customisable solution for online gaming operations, enabling operators to deliver an exceptional player experience across multiple channels.

As part of Salsa Omni, there will be demonstrations of the innovative multilevel agent system, Salsa Agents. It’s purpose built to empower operators to manage and incentivise agents effectively, driving player acquisition and retention.

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The company’s game aggregator, Salsa Gator, with its rich portfolio of over 5,000 titles from top-tier providers, will also be featured. Salsa Gator serves as a one-stop-shop for operators, offering a diverse range of games to cater to various player preferences. Thanks to Salsa Gator, Salsa Technology is also honoured to have been shortlisted in the Slot Provider of the Year category at the SiGMA Americas Awards.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “At SiGMA Americas we will present why Salsa Technology is the ideal partner for the upcoming regulated iGaming market in Brazil. Our portfolio of products, combined with our deep knowledge of the Brazilian market, makes us uniquely positioned to support operators and drive success in this exciting new chapter of iGaming in Brazil.”

Salsa will also be present at the conference program as the Head of Marketing & Sales will be part of two panels: One on “Player behaviour and data analysis to generate more results for operators” (06/16, at 11:35 am, as a panellist) and another on “Competitive differentials for the operator in choosing an integrator as a partner” (06/17, at 2:55 pm, as moderator).

Safe system for regulators

Salsa’s responsible gambling and regulatory compliance service, Salsa Safe, is sure to capture attention given the ongoing regulatory moves across LatAm. Salsa Safe is a platform developed to provide regulators with robust tools to supervise operators’ activities.

Peter Nolte, Founder of Salsa Technology said: “We proudly arrive in São Paulo for this major iGaming event at the opportune time given the recent regulatory moves made in Brazil. Regulation is key for success and our Brazilian DNA has been the catalyst for the launch of Salsa Safe – a must-have product for those wanting to safely navigate the compliance landscape.”

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Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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