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Bally’s Corporation Enters into Partnership with Minor League Baseball

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Bally’s Corporation announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB.

This wide-ranging, multimedia partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels, which, when coupled with Bally’s innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home experience. Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast, and digital exposure.

Notably, the partnership extends to Bally Live, Bally’s new, over-the-top, proprietary platform that features ultra-low latency fan engagement tools. With Bally Live, MiLB fans attending games in person and those choosing to join from outside simultaneously can watch the game and use the app’s chat and watch party features. These unique and immersive tools are geared to drive greater interest in the game, both in and out of the ballpark. The Bally Live app is currently available for download on iOS and Android.

Under the terms of the agreement, Bally’s media rights extend further across select partner-owned linear and over-the-air channels. The channels, which include local and regional broadcast stations across the country, give Bally’s Corporation customers limitless coverage of the up-and-coming future stars of Major League Baseball (MLB), covering more than 7000 blackout-free live games in total.

Additionally, fans engaging in Bally Live activities, including free-to-play, trivia, and other predictor games, will be eligible to earn rewards through Bally Bucks – Bally’s rewards points program. Bally Bucks are redeemable for experiential rewards and merchandise through the Bally Live app.

“This exciting partnership presents a remarkable opportunity for Bally’s, MiLB, and the league’s teams to come together and collaborate on delivering an exceptional experience for MiLB’s more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans,” Soo Kim, Chairman of Bally’s Corporation Board of Directors, said.

“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB. Since assuming operations of Minor League Baseball in 2021, we’ve focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport,” said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball.

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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Latest News

BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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