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Bally’s Corporation Enters into Partnership with Minor League Baseball
Bally’s Corporation announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB.
This wide-ranging, multimedia partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels, which, when coupled with Bally’s innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home experience. Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast, and digital exposure.
Notably, the partnership extends to Bally Live, Bally’s new, over-the-top, proprietary platform that features ultra-low latency fan engagement tools. With Bally Live, MiLB fans attending games in person and those choosing to join from outside simultaneously can watch the game and use the app’s chat and watch party features. These unique and immersive tools are geared to drive greater interest in the game, both in and out of the ballpark. The Bally Live app is currently available for download on iOS and Android.
Under the terms of the agreement, Bally’s media rights extend further across select partner-owned linear and over-the-air channels. The channels, which include local and regional broadcast stations across the country, give Bally’s Corporation customers limitless coverage of the up-and-coming future stars of Major League Baseball (MLB), covering more than 7000 blackout-free live games in total.
Additionally, fans engaging in Bally Live activities, including free-to-play, trivia, and other predictor games, will be eligible to earn rewards through Bally Bucks – Bally’s rewards points program. Bally Bucks are redeemable for experiential rewards and merchandise through the Bally Live app.
“This exciting partnership presents a remarkable opportunity for Bally’s, MiLB, and the league’s teams to come together and collaborate on delivering an exceptional experience for MiLB’s more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans,” Soo Kim, Chairman of Bally’s Corporation Board of Directors, said.
“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB. Since assuming operations of Minor League Baseball in 2021, we’ve focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport,” said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball.
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PrizePicks Cuts Ribbon at New Atlanta Headquarters with Georgia Governor Brian Kemp
PrizePicks, the largest daily fantasy sports operator in North America, hosted a ceremonial ribbon cutting ceremony for its new 33,000-square foot headquarters, located in Midtown Atlanta. Georgia Governor Brian Kemp and First Lady Marty Kemp joined the executive leadership team at PrizePicks to celebrate the occasion.
“This marks a major milestone for PrizePicks as we celebrate a new chapter of growth. I’d like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the city’s mission of becoming a major tech hub in the US. Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country,” said Mike Ybarra, CEO of PrizePicks.
PrizePicks was founded in Atlanta and plans to continue to invest in the city, creating an economic impact of $25 million to the state of Georgia.
“I want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation. Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where we’re seeing our greatest success stories,” said Governor Brian Kemp.
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Allwyn North America Launches e-Instants in the US
Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.
With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.
“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.
The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.
“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.
Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.
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Kansas November Sports Betting Surpasses $290M in Handle
Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.
Kansas’ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.
The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossing’s Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.
While the Kansas City Chiefs are based in neighboring Missouri, they’re also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.
The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Bills’ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the state’s books to keep during the month.
The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this season’s games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.
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