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Affinity Interactive Expands its Leadership Team

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Affinity Interactive (AI), an omni-channel gaming industry leader and ZCG portfolio company, announced it has appointed two industry veterans to its executive leadership team, effective April 1, 2023. The new additions include Scott Butera as Chief Executive Officer of Sports Information Group (SIG), AI’s New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, and Brad Egnor as Chief Marketing Officer of AI.

“Affinity Interactive is thrilled to welcome Scott and Brad to our leadership team, and we are certain that they will be valuable additions in helping us create deeper customer engagement and further captivate diverse audiences. As AI continues to lead the way in meeting the growing demand for online gaming products and omni-channel casinos, Scott and Brad bring relevant skills, networks and experiences that will inform our business strategy. We look forward to taking AI’s digital marketing performance to the next level and providing customers with a truly exceptional gaming experience,” Andrei Scrivens, CEO of Affinity Interactive, said.

“These exciting leadership appointments further position AI to harness the power of the company’s leading technology and proprietary sports data and intelligence for the benefit of each platform, users and guests everywhere. Scott and Brad both add distinct expertise and share our unwavering commitment to excellence, which will help pave the way for continued success and bold innovation as we further establish AI as the premier, industry-leading gaming platform,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

Mr. Butera, an entertainment and hospitality executive with more than two decades of executive gaming experience, will be responsible for forming key partnerships and ventures that leverage SIG’s iconic Daily Racing Form content and brand, as well as overseeing the expansion of AI’s advance-deposit and sports wagering capabilities.

“I am thrilled to be joining such a dynamic, well-respected company and look forward to working closely with Andrei, Jim, Brad and the entire Affinity Interactive team to continue building on Sports Information Group’s world class digital offering. The industry is at a turning point, and AI is at the forefront of the next frontier where media, technology and gaming come together to deliver exciting new experiences for consumers globally. DRF’s content and brand is unparalleled, and I could not be more excited to bring to life their potential in new ways for the entire AI platform,” said Mr. Butera.

In his new role as Chief Marketing Officer, Mr. Egnor will be responsible for enhancing AI’s digital performance marketing capabilities across its business units, including casino, Daily Racing Form, and DRF Bets, to provide customers with a cohesive digital journey and a comprehensive relationship with AI.

“Affinity Interactive is a clear leader in today’s gaming ecosystem and I am excited to join the AI team as we build on the company’s continued momentum. Together, we will continue to grow each platform’s dedicated following and foster even stronger customer relationships across the AI network to drive the company to new heights,” said Mr. Egnor.

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Jennifer Shatley Joins ROGA as Executive Director

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Jennifer Shatley, a recognized expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director.

Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils, and gaming industry representatives to promote responsible gaming.

“Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” Shatley said.

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Rush Street Interactive Appoints Brian Sapp as Chief Marketing Officer

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Rush Street Interactive Inc. announced the appointment of Brian Sapp to the newly-created role of Chief Marketing Officer.

In his role as CMO, Brian brings a wealth of experience and a proven track record in leading data-driven marketing and live operations within the mobile industry and joins the Company’s executive leadership team reporting directly to Richard Schwartz, Chief Executive Officer.

“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations,” said Richard Schwartz.

As RSI’s growth continues to accelerate, Mattias Stetz, the company’s Chief Operations Officer who previously led the marketing team, has deepened his focus on scaling operations and increasing Latin American growth.

Brian Sapp said: “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”

Prior to joining Rush Street Interactive, Brian served on the Executive Team at Rec Room, overseeing several functions, including media buying, product marketing, creative, social, and first-party revenue, where he played a pivotal role in driving the company’s growth strategies and user base to new heights. Before his tenure at Rec Room, Brian held the position of Senior Vice President of User Acquisition & Ads at Jam City, overseeing the successful marketing campaigns for a diverse portfolio of casual and social mobile games.

With a career spanning nearly two decades, Brian also served as the Director of Digital Publishing at WB Games, where he managed all aspects of user acquisition, analytics, and monetization for WB’s mobile gaming portfolio. He began his journey in the mobile industry at Tapjoy, where he served as Director of Developer Partnerships, playing a key role in strategic partnerships, developer relations, and app distribution and monetization.

Brian’s appointment underscores Rush Street Interactive’s commitment to innovation and strategic growth in the rapidly evolving online gaming landscape. His extensive experience and proven leadership will undoubtedly propel Rush Street Interactive to new heights of success as new markets come online and existing markets continue to mature.

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MotorCity Casino Hotel Promotes Stacey Young to SVP of Casino Operations

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MotorCity Casino Hotel has announced the promotion of Stacey Young to Senior Vice President of Casino Operations. With 25 years of casino management experience, Young brings exceptional leadership skills and strategic insight to his new role.

Young joined MotorCity Casino Hotel in 2003 as a Slot Technical Manager where he demonstrated exceptional technical skills. Young continued his successful career by taking on various operational roles, including Director of Slot Operations and Vice President of Slot Operations.

As Senior Vice President of Casino Operations, Young assumes primary responsibility for all facets of casino operations including, slots, table games, poker, and the sportsbook.

“I’m thrilled to be part of such an outstanding team, and I’m excited to continue elevating the guest experience at MotorCity Casino Hotel,” said Young.

“Stacey’s dedication and expertise have been instrumental in delivering MotorCity Casino’s world-class experience. We’re eager to see Stacey continue to excel in his new role,” John Policicchio, General Manager of MotorCity Casino Hotel, said.

Young holds a master’s in information management from Central Michigan University. He also served with distinction in the United States Marine Corps and is a Desert Storm veteran.

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