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Gaming

Playmaker Signs Multi-year Partnership with Complexity Gaming

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Playmaker, a leading social media sports and entertainment content platform catering to Gen Z, and Complexity Gaming, a GameSquare company, have entered into a multi-year partnership to link traditional sports and gaming through content collaboration and strategic development with athletes and gamers.

“Given its emerging popularity among our audience, we know this is the optimal time to fully embrace esports, and launch a dedicated channel. Complexity Gaming’s support is essential in building out this new vertical, as we now have significant connections to prominent industry tools, leaders and influencers,” said Playmaker CEO Brandon Harris.

As a leading esports organization in North America, Complexity will serve as a key resource for Playmaker as it ventures into the ascending esports market with its recalibrated esports and gaming channel, playmakerOP. The partnership will arm Playmaker with preferred access to GameSquare’s full service content studio, creative assets, gaming equipment and technology, and a roster of high-profile athletes and gaming influencers under management. Additionally, Playmaker will utilize Complexity’s two decades of industry knowledge as it builds out a comprehensive gaming strategy.

Playmaker’s sizable following enhances Complexity’s efforts to drive media visibility and brand awareness. Playmaker’s audience includes more than 18 million followers across social platforms, touching a variety of verticals including sports, betting, and entertainment. Additionally, Playmaker manages and produces content with notable athletes and influencers such as Tracy McGrady, Nate Robinson, and Xavien Howard, amplifying the magnitude of its influence and reach.

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“We want to ensure that we are at the forefront of the convergence of gaming and traditional sports. Working alongside Playmaker affords Complexity access to engaged audiences across sports and entertainment, noteworthy influencers, and key brand relationships, making the company the ideal partner to expand our capabilities and serve our growing global audience,” said GameSquare CEO Justin Kenna.

Gaming

SCCG Management Partners with AmplePool

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SCCG Management, the leading global advisory firm in the gambling industry, announced a groundbreaking partnership with AmplePool, a leading B2B online white-label universal loyalty rewards platform. This collaboration aims to transform loyalty rewards for gaming operators and online betting partners, combining the innovative rewards platform of AmplePool with the extensive industry expertise of SCCG Management to deliver unparalleled benefits to gaming operators worldwide.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to partner with AmplePool to transform loyalty rewards in the gaming and betting industry. Their innovative platform integrates seamlessly with existing systems, boosting user engagement and driving revenue growth.”

AmplePool’s innovative loyalty rewards platform seamlessly integrates into existing apps and websites through easy-to-use APIs, ensuring a quick and hassle-free implementation process with full customization and ongoing support from the AmplePool tech team. By encouraging user actions such as betting, referring friends, watching ads, sharing on social media, and shopping, AmplePool boosts user engagement and fosters customer loyalty. Users get instant rewards that can be spent instantly. Modeled after the success of travel miles and credit card points, AmplePool’s rewards program not only enhances customer loyalty but also significantly increases revenue for its partners.

Users can redeem their accumulated rewards for free shopping and choose from thousands of products, brands, and services within the AmplePoints online marketplace.

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This collaboration is set to provide gaming operators with a powerful tool to maximize their revenue streams and enhance user engagement. Gaming partners that integrate AmplePool’s platform will benefit from an increased revenue stream, more user engagement, transparency, a larger customer base, and be part of a broader marketplace.

Tony Singh, CEO of AmplePool, said: “Partnering with SCCG Management is a significant milestone for AmplePool. Their industry expertise perfectly complements our innovative approach to loyalty rewards. Together, we are excited to revolutionize how gaming operators approach customer engagement and revenue growth.”

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Blockchain

Traderland.io Launches a Fusion of Gaming and Investment Training

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Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.

Traderland.io stands out by utilizing real-time market data, allowing users to experience an immersive and realistic trading environment. Players can engage in trading activities that reflect live market conditions, providing a true-to-life simulation that enhances their learning experience.

In the Traderland.io universe, players are represented by customizable animated avatars. These avatars enable users to explore various cities within the platform, each offering unique challenges and opportunities. A significant feature is the ability to invest in virtual real estate across eight distinct regions, each with varying price points.

A core element of the Traderland.io experience is its tutorials, which are grounded in real-life trading scenarios. Users can choose to navigate these lessons with the guidance of a coach who is available to answer questions and provide step-by-step assistance.

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Traderland.io offers a broad selection of virtual assets for users to trade, including forex, stocks, cryptocurrencies, and futures. By trading these assets, players can gain practical experience and understand the intricacies of different investment vehicles.

The asset prices within the platform mirror actual market fluctuations, allowing traders to observe the impact of their decisions and adapt their strategies accordingly. Players can monitor their gains and losses through a comprehensive dashboard, providing a snapshot of their portfolio’s performance.

One of the platform’s most exciting features is the opportunity for players to engage in trading battles and tournaments against traders from around the world. These competitions not only elevate the excitement but also offer the chance to win real money, adding a tangible reward to the virtual trading experience.

The investment landscape is expanding rapidly, with the cryptocurrency market alone projected to grow to $13.18 billion by 2031. As more investors enter the market, Traderland.io aims to bridge the knowledge gap by educating users about various assets through an engaging, gamified approach. By participating in real-time trading and completing the tutorials, players can enter the investment space with confidence and competence.

Traderland.io is available exclusively through its website, offering a unique and comprehensive trading simulator that combines education, competition, and community engagement.

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eSports

Midnight Gaming Corporation Enters into Venue Event Booking Services Agreement with Compass Arena

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Midnight Gaming Corporation announced that it has entered into a Venue Event Booking Services Agreement dated May 31st, 2024 with Compass Arena LLC (Compass). The agreement gives Midnight a five year exclusive service period to provide esports and gaming events, conventions, and tournaments to Compass.

Compass is a state of the art multi-purpose venue located just outside of Chicago in the city of Willowbrook, Illinois. The venue contains two full size indoor soccer fields, the Compass Café, Fair Play Sports Bar, The Whiskey Bar and a Premiere Lounge. Compass has held major marquee events including Thunder from Down Under and will be hosting both Jump Van Halen Tribute and Queen Nation concerts in the coming weeks. The venue has a capacity of over 3000 and, with internal Audio Visual, Staging, Lighting and Seating, is truly an optimal venue for esports and gaming events.

“This agreement really allows Midnight to bring our network of gaming communities to Compass. Compass truly is a World class venue and with everything included it truly is a paradise for any gaming, concert, or convention event. Not only are the venue and assets top of the line but with multiple food and beverage options we have a truly unique offering for anyone looking to host events in the Chicago area,” Ken McGraw, CEO of Midnight Gaming, said.

As part of the Agreement, Midnight is able to offer use of the venue at rates never before seen in the esports and gaming industry. This includes a no money up front agreement with a focus on revenue sharing to ensure a win for all involved.

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Ken added: “We know how hard it is for event operators to make money with the large up front costs associated with events. By removing this hurdle and risk we not only make Compass more enticing for potential partners but we share in the events success financially giving us more incentive to ensure everything is perfect.”

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