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Scientific Games Partners with Optimove
Scientific Games has partnered with Optimove on a groundbreaking project that will pair five U.S. state lotteries with the brightest minds in internet gaming, customer engagement, loyalty, and CRM for each of them to optimize their paid social media campaigns with customized data-driven strategies.
Scientific Games and Optimove will work with the state lotteries over a six-month media buying period to build long-term, impactful marketing programs on social media platforms, including Facebook, using first-party customer data via a direct Optimove-Meta platform integration.
Scientific Games will bring its lottery expertise and industry-specific insight to the project, and Optimove will provide professional services focused on strategic CRM ideation, customer behavior, and first-party data insight to reach target audiences on social platforms.
This combination of market leaders ensures best-in-class ideation, implementation, and measurement of advanced digital marketing practices. The project is set to define best practices for harnessing the power of first-party-based digital advertising for the acquisition, retention, and lifetime optimization of customers in the lottery sector.
Merv Huber, Sr. Director, Digital Growth for Scientific Games, said: “Most government-run lotteries operate with finite advertising budgets and limited resources, while still expected to responsibly grow market share and increase revenue in very competitive environments. This first-of-its-kind collaboration will provide participating lotteries with industry-specific data, insights and services that they typically don’t have access to. This project will set and launch digital advertising best practices to help lotteries achieve their business goals as well as establish standards to support the lottery industry’s long-term growth.”
The project is slated to begin in April 2023 and run through September.
Rony Vexelman, VP of Marketing at Optimove, said: “This joining of forces by leading experts in their respective fields offers exciting prospects for the future of lottery digital advertising. Brands must realize that to succeed in digital advertising they must leverage their first-party data as an integral part of their strategies. Together, for the first time ever, we will be able to set a digital advertising gold standard and help the industry realize the full potential of our impactful CRM tools.”
Under the direct guidance of data scientists and strategic services divisions at Scientific Games and Optimove, the participating lotteries will be able to build custom audiences for highly specialized, paid social media campaigns. The lotteries will appoint their team leads and allocate a portion of their existing digital advertising budget to the project with no additional cost for the expertise or platform tools.
At the end of the project, Scientific Games, Optimove and participating lotteries plan to present insights gained and share best practices at industry conferences and through other collaborative opportunities with lotteries worldwide.
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut
Play’n GO, the world’s leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.
Anna Mackney, Head of Regional Sales US at Play’n GO added “Piggy Blitz was such a hit in the US last year, we couldn’t wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and we’re excited to expand our US games portfolio with such a high-quality title.”
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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