Canada
Homestand Sports to Produce and Distribute Programming Across the SportsGrid Network in Canada
Homestand Sports has announced a strategic content alliance with SportsGrid to produce and distribute exclusive original programming across the network’s streaming connected TV platforms in Canada.
Homestand Sports is the consumer media division of Parleh Media Group, producing informative and entertaining sports video content and also the home of sports talk and events brands – including Pitch Talks, Puck Talks, Hoop Talks, and Footy Talks.
When the SportsGrid Canada channel debuts in mid-February it will feature Homestand Sports daily on the network’s live and original program schedule to inform and entertain millions of sports fans with Canadian-focused coverage and real-time news and sports wagering data.
The featured original programming produced by Homestand Sports will originate from their studios located in Toronto and include the Homestand Sports Show, the Room 4-4-2 soccer show, and The Parleh betting show. The programs will be streamed exclusively weekdays on SportsGrid Canada along with a weekend edition of Room 4-4-2 featuring veteran Canadian sports broadcaster James Sharman.
“We are in the business of sports entertainment. I’m excited about being able to distribute our brand of sports content to more Canadians, and give sports fans an alternative to what’s already out there. We’ve identified young, high-achieving talent in the sports media business, and we are giving them a platform to connect with sports fans by using their authentic voice every single day,” Kevin Kennedy, President of Homestand Sports, said.
Homestand Sports will also produce special event tentpole live coverage of the NHL Trade Deadline to air on March 3, 2023.
“In choosing the network’s strategic content partner in Canada, it was critical to align with a media producer with the programming expertise and talent team to scale the essential original programming coverage of Canadian sports. The founders of Homestand Sports share SportsGrid’s enthusiasm for the opportunity to reach Canadian sports fans on FAST channels, and they have developed a business model that fits perfectly with our regional network strategy,” Jason Sukhraj, SportsGrid’s General Manager of Canada, said.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
Canada
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
Canada
Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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