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Gaming Society and UNLV Announce New Collaboration to Advance the Sports Betting Industry Through Research and Core Curriculum

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Gaming Society, the new betting education platform, and the International Gaming Institute (IGI), a nonprofit academic center at the University of Nevada, Las Vegas (UNLV) that offers research and educational programs for the global gaming industry, have joined forces to help shape the future of sports betting and gamification through industry data and insights.

As part of the collaboration, Gaming Society and IGI will conduct research – collecting and analyzing data from across the sports betting, technology, and media industries – to establish an understanding of female sports bettors, women’s sports fans’ attitudes pertaining to betting and betting motivations as well as betting firms investing in sponsorship of women’s sports. The research will provide industry leading organizations with helpful market research with the ultimate goal of deepening fan engagement and making the industry more inclusive and accessible.

Gaming Society and IGI will also collaborate on betting education programming development, including an expansion of modules for Gaming Society’s Betting Academy 101 and responsible gambling education programs. Programming will educate bettors on the rapidly evolving sports betting landscape and provide a significant advantage to understanding innovation, opportunities, and challenges while maintaining a fun, sustainable gambling environment.

Additionally, to foster a pipeline for workforce development, Gaming Society will develop a mentorship program that will pair UNLV students with sports industry professionals. The program aims to create meaningful connections between college students and experienced industry executives in order to develop career access points for the talented students at UNLV.

“Market research and data on fan behavior is critical in driving future innovation within the sports betting industry. Over the past year, Gaming Society has partnered with leading leagues and brands to make sports betting more inclusive and deepen fan engagement, with particular focus on women bettors and women’s sports. Now, together with IGI, we will help advance the industry with bettors’ behavioral data and insights that will offer a new lens through which teams, leagues, and brands can understand their fans. We are looking forward to joining forces with IGI, while also empowering the next generation of industry professionals,” Jaymee Messler, co-founder of Gaming Society, said.

“We are thrilled to join The Gaming Society in this collaboration to advance research, education, and innovation in women’s sports and betting. We have aligned goals in exploring how betting can support the growth of women’s sports in a sustainable, responsible manner. We look forward to collaborating on this under-discussed area in our existing educational programs, including IGI’s International Conference on Gambling & Risk Taking,” Brett Abarbanel, executive director of IGI, said.

Nancy Lough, Co-Director of Sport Research and Innovation at UNLV, said: “We’re thrilled to be a part of this cutting-edge research establishing an understanding of female sports bettors and women’s sport consumers. Advancement of women’s sport business relies on an appreciation of the value women’s sport offers to fans and sponsors. Collaboratively we will increase awareness of the exciting business opportunities in women’s sport, while also establishing UNLV’s IGI and the Gaming Society as the go-to source for thought leadership and workforce development.”

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Zitro Digital Announces its Entry into Brazilian iGaming Market

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Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country.

Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.

“Brazil is one of the most promising regulated markets in the world, and we are proud to be part of this exciting development. The potential here is immense, and we are committed to offering a diverse range of high-quality, localized content to meet the tastes and preferences of Brazilian online players. Our focus is on adapting our games to the local context, ensuring we respect cultural preferences while contributing to the responsible growth of the sector. This launch marks a significant step in our Latin American expansion and reinforces our commitment to delivering innovative, engaging experiences to players in regulated global markets,” Jose Javier Martí, COO of Zitro Digital, said.

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MGCB Reminds Gamblers to Bet Responsibly During Super Bowl

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As Super Bowl LIX approaches, set to take place at Caesars Superdome in New Orleans on Sunday, February 9, the Michigan Gaming Control Board (MGCB) has urged sports fans and bettors to practice responsible betting and wager only through authorized, legal sportsbook operators.

“Each year, the Super Bowl unites millions of fans, football lovers, and bettors around the world. As we come together to watch the game, let’s remember the importance of responsible betting to guarantee a safe and enjoyable experience for everyone involved,” MGCB Executive Director Henry Williams said.

These are a few important tips that the MGCB is giving for bettors to keep in mind:

• Set a Budget: Establish a betting budget that aligns with your financial situation. Set realistic limits on how much you’re willing to wager and stick to those limits throughout the game.

• Bet Responsibly: Remember, sports betting is a form of entertainment, not a surefire way to make money. Only wager what you can comfortably afford to lose, ensuring it doesn’t impact your financial well-being or other obligations.

• Know the Rules: Familiarize yourself with the rules of sports betting, the odds, and the types of bets available. Educating yourself helps you make informed decisions and reduce potential risks.

• Use Authorized Sportsbook Operators: Always bet through legal, licensed sportsbooks for a secure and fair experience. Unlicensed sites can expose you to risks like identity theft, lost deposits, or unpaid winnings.

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Revo Casino and Social House in Conway Holds Grand Opening

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Revo Casino and Social House in Conway, New Hampshire, has held its grand opening on Tuesday.

The Conway property is the latest addition to Revo’s growing presence in New Hampshire, joining locations in Dover, Lebanon, Manchester, and Keene.

Revo Casino and Social House’s new amenities include:

• Rebels: A bold dining experience with a full bar and great game-day energy. Revo’s signature restaurant serves up flavorful dishes like the Rebel Smash Burger, flatbread pizzas, and prime rib, making it the perfect spot to eat, drink and enjoy the action.

• Rebel Stage: Featuring live music every weekend.

• Revo Studio powered by iHeartMedia: An in-house broadcast center featuring live iHeart broadcasts. The studio also drives the Soundtrack of the Revolution, a curated music selection that sets the energy and vibe of the property.

Gaming Highlights: 75 thrilling casino machines, including Ultimate Fire Link Explosion, Huff N Even More Puff, and Devil’s Lock. Table games, including blackjack, roulette, and poker tables.

Speakers and guests at the event included Revo President Aaron Gomes, Executive Director of Mount Washington Valley Promotions Lisa DuFault, and the Mount Washington Valley Chamber of Commerce.

“It’s exciting to open Revo Casino and Social House and see the community’s enthusiasm for our gaming, entertainment and dining options. Beyond entertainment, Revo Casino and Social House will also support nonprofits across the Mount Washington Valley. We’re proud to be part of this community and contribute to its success,” said Gomes.

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“This facility will make such an incredible difference for so many nonprofits in the Mount Washington Valley. The support that Revo Casino and Social House provides allows organizations like ours to better serve our communities and care for those in need. The impact is truly life changing,” said Lisa DuFault, Executive Director of Mount Washington Valley Promotions.

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