How To Succeed in The Netherlands: Tailor-Made Casino Games
After long deliberation, the Netherlands decided to adopt the new Remote Gambling Bill in February 2019 seeing the first regulated online casinos opening their virtual doors two years later in October 2021. While some might have stuck to the question of why it took a country as liberal as the Netherlands to legalize online gambling, both operators and providers were quick to grab their chances in this new casino market.
Both online casinos and providers need a license to be able to operate in the Netherlands with some companies showing to put some extra effort into their activities by launching tailor-made casino games that are fully adapted to the preferences of Dutch consumers. As the number of available operators is gradually increasing (24 at the time of writing), online casinos are trying to find new ways to make them stand out from the rest.
Simon Lucas, expert in iGaming in the Netherlands, therefore suggests that tailor-made casino games are highly effective to do so, with some successful examples discussed in this guide. These slot games are available in different online casinos in the Netherlands of which TOTO, Unibet, and BetCity have turned out to be the most popular websites since the market opened in October 2021.
Taking a closer look at which providers perform well it is fair to say that the usual likes of Nolimit City and Play’n Go have gained widespread popularity in the country while Stakelogic’s success can be explained by their Dutch roots and the impressive growth of their live dealer titles. Playtech, responsible for most of Holland Casino Online’s platform, is another provider that has been able to earn recognition in the Dutch iGaming market. This brings us to the tailor-made casino games with some popular titles being:
Oranjekoorts Mega Moolah
Oranjekoorts literally translated to “Oranje Fever” which refers to the madness the country sees during massive football tournaments like the WC 2022. TOTO Casino and Inspired Gaming teamed up for this one and launched a special slot inspired by Mega Moolah.
Mega Player
You won’t find a lot of countries where traditional fruit machines are so popular as in the Netherlands and fellow Dutchies Stakelogic were eager enough to come up with Mega Player; a slot game that stands for nostalgia and pays a maximum win of 1086x the stake.
Flodder
If you’re Dutch, and a 90’s kid (or older), then you’ll have a pretty good idea of what’s waiting for you in the Flodder slot game by Red Tiger Gaming. The 6,500x potential is solid, although you’ll need to bear in mind that the RTP rate is capped at 95,75%.
The importance of targeting the audience the right way
Despite being one of the last countries in the European Union to legalize online casinos, the Dutch iGaming market has shown to have a huge potential, especially for slot providers with tailor-made casino games. Simon Lucas, an expert in iGaming in the country, therefore recommends software providers carefully analyze the possibilities of adapting slot games to the Dutch market or even consider fully tailor-made casino games. Oranjekoorts Mega Moolah is one of the most recent examples, “but with our yearly Kings Day, you won’t have to wait for a new football tournament”, according to Simon Lucas.
“Dutch players have shown large interest in both casino games with typically Dutch themes explaining the popularity of games such as Flodder and Oranjekoorts Mega Moolah. I would encourage providers to release a slot with a Kings Day game theme, which is the most important national holiday in the Netherlands and is as Dutch as it can get. Alternatively, other Dutch themes and symbols also work well.”
Simon Lucas, part of team CasinoScout.nl
