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PointsBet Expands Live Betting Offering for Soccer Ahead of World Cup

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PointsBet has announced the debut of a new and expanded suite of live betting offerings for soccer ahead of the start of the World Cup.

As part of its OddsFactory proprietary technology integration, which includes live products for the NFL, NBA, MLB and NCAAM, PointsBet will deliver 130+ live market betting options for Soccer, the most markets for any US sportsbook – positioning itself as the home for live betting during the World Cup and the leader in the industry for soccer live betting for fans of the passion-filled sport.

PointsBet users will have access to an unmatched number of one-minute and five-minute Lightning Bet markets, including Free Kick Awarded, Goal Scored, Goal Kick Awarded, Shots On Target, and much more. Users will also have the ability to build a Same Game Parlay pre-match or live to maximize their live betting experience.

“The 2018 tournament commenced just a few short months after online sports betting was legalized in the US, meaning this year’s tournament will be historic in nature with more than 100 million Americans having the ability to place online wagers on the world’s biggest sporting event, the World Cup. Soccer is ripe with opportunities to tap into live betting, and we are gearing up for an immense surge in soccer betting activity by delivering our Soccer OddsFactory integration ahead of what will no doubt be an incredible tournament. We are investing the necessary resources to make PointsBet the go-to sportsbook for World Cup betting – and we have the technology in place to prove it. Soccer bettors will have more live options with PointsBet than anywhere else,” Johnny Aitken, CEO at PointsBet USA, said.

“Our continued investment in elevating our in-house sports betting technology and OddsFactory, our proprietary trading feeds solution, has allowed PointsBet to produce up to 8 billion calculations in less than one second when we have a full suite of live games running in parallel. This positions PointsBet to offer bettors with an immense amount of live betting options across all sports, especially for fans who are looking to take part in the World Cup action. PointsBet gives bettors more live betting options on more matches than anywhere else in the US,” Mark Hughes, Chief Product Officer at PointsBet USA, said.

Daily Fantasy Sports

PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

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PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

 

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.

As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.

“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”

PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.

“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships.  “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.

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Latest News

BMM INNOVATION GROUP NAMES JOHN HELDERMAN AS CHIEF FINANCIAL & ADMINISTRATIVE OFFICER

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BMM INNOVATION GROUP NAMES JOHN HELDERMAN AS CHIEF FINANCIAL & ADMINISTRATIVE OFFICER

 

BMM Innovation Group, a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions for the global gaming industry, today announced the appointment of John Helderman as Chief Financial & Administrative Officer.

With more than two decades of executive leadership in the gaming, finance, hospitality, and nonprofit sectors, Helderman brings extensive experience in financial strategy, operational oversight, and enterprise transformation. In his role, Helderman will help drive continued growth and strategic execution for the BIG Group.

BIG Chief Executive Officer Martin Storm said, “John’s deep financial expertise and operational leadership make him an outstanding addition to the BIG executive team. He has a strong track record of aligning financial strategy with organizational growth and creating value across complex, multi-entity businesses. His leadership will be important as we continue to expand our services and technology footprint.”

Before joining BIG, Helderman served as Chief Financial Officer of Fontainebleau Las Vegas, a $1 billion luxury resort, where he led accounting, IT, and procurement and was licensed as a Key Executive by the Nevada Gaming Commission. He also held CFO roles at Bluberi Gaming and The Brennan Entities, modernizing financial systems, enhancing operational efficiency, and supporting liquidity management during critical growth periods.

Earlier in his career, Helderman served as President & Chief Executive Officer of Goodwill Industries of Southern Nevada, where he led a financial turnaround that improved operating income tenfold. He also held senior finance roles at Caesars Entertainment, including Vice President of Finance and Capital Planning, managing large-scale budgeting and investment strategies across multiple Las Vegas Strip properties.

Helderman earned a Juris Doctor from the University of North Carolina School of Law and bachelor’s degrees in business management and economics from North Carolina State University. He is a licensed attorney in both Georgia and North Carolina and serves on the board of Goodwill Industries of Southern Nevada.

Helderman said, “Joining BMM Innovation Group is an incredible opportunity. BIG is a powerhouse in gaming and technology, and I’m thrilled to be part of a team that’s transforming gambling industry performance. I’m excited to help refine BIG’s strategies, systems, and processes and build on the momentum that’s already driving BIG’s growth worldwide.”

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Compliance Updates

PGCB to Hold Public Hearing on License Renewal of Live! Casino Pittsburgh

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The Pennsylvania Gaming Control Board (Board) will hold a hearing on Wednesday, June 11, 2025 to receive public comment on the renewal of the Category 4 Slot Machine Operator License for Stadium Casino Westmoreland RE LLC, operator of Live! Casino Pittsburgh in Westmoreland County.

The hearing will begin at 10:30 am and be held at the Township of Hempfield Municipal Building, 1132 Woodward Drive, Greensburg, PA 15601.

Citizens, public officials, and community groups can choose to speak or submit written testimony. The hearing is open to the public.

Individuals who wish to provide in-person or written testimony should visit the Board’s website, gamingcontrolboard.pa.gov, and choose the special link in the Regular Board Meetings and Special Meetings section on the homepage for more information and registration. Persons wishing to provide comment will need to register ahead of time. The deadline for registration to speak or submit written testimony is noon on Monday, June 9.

A listing of all government officials, community groups, and individuals who have registered to speak at this hearing will be posted on the Board’s website beginning the week prior to the hearing and updated daily.

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