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Promoting Responsible Gaming a Must for 2023
2022 has been another good year for American gambling companies. More states have made sports betting legal and several have also gone across the border to launch in Ontario. Will 2023 be as good?
The new year is guaranteed an exciting beginning for American gamblers. After a long wait, legal sports betting will be launched in Ohio on January 1.
With a tax rate of 10% (far lower than the 51% in New York), the top gambling businesses are all ready to enter the Ohio betting market. That includes DraftKings, BetMGM and FanDuel. The long awaited launch comes just in time for the NFL play-offs and of course the Super Bowl.
That should guarantee a busy start for legal sports betting in Ohio. It won’t quite mirror that seen in New York when they launched mobile sports betting at the start of 2022. The frustration of not being able to legally place bets in Ohio will be over.
It’s not just the gamblers who will be relieved. It has been a frustrating time for the state with neighbors Pennsylvania, Michigan and Indiana already having made sports betting legal and receiving millions in tax revenue.
Gamblers in the state will be eager to place bets on teams such as the Cincinnati Bengals and Cleveland Browns. There will also be plenty of wagers on college sports too. The estimates are that there will be around $90 million in taxes earned per year from sports betting, particularly online.
No longer will gamblers have to use offshore sports betting sites, again denying the state of Ohio tax revenue. That’s one of the most important factors in the sports betting revolution that has been taking place in the US.
When gamblers were unable to legally bet on sport, they registered with offshore sites. The problem with this was the lack of protection for customers. Now that an increasing number of US states have made sports betting legal, it is a different story.
Customer protection is important because sadly there are still some rogue sites out there. They have welcome bonuses that are nowhere near as good as they look. Wagering requirements or odds restrictions can be so strict that it’s hard to withdraw any cash from the bonus received.
With gambling companies having to be licensed they cannot get away with such behavior. If they do, then they are in serious danger of losing the license they have been waiting so long to receive.
Another important area is that of responsible gaming. It is a worry that this new world of sports betting will lead to an increase in the numbers that become addicted to gambling.
Recently the leading gambling companies in the US agreed a 12-point pledge that sets up an industry benchmark re responsible gaming standards.
It’s an important step with the aim of ensuring that players are treated well. The main aims of the pledges are to produce a situation where online gaming is seen as fun and entertainment not a way of making money. It is important also to recognize the fact some players will develop problems and they need to be given support, particularly those who opt for self-exclusion.
The prevention of underage gambling is at the top of their pledges list. Others include having rules to games that are actually understandable. Online slots players will know that isn’t always the case.
Hopefully the pledges will see a safe gambling industry created in the US. Showing that the members of the industry can work together is important. There are still many states that are yet to make sports betting legal.
More will go down that route in 2023 but there are still several that are resisting the idea of doing so. The lure of tax revenue from gambling sites may become too strong for some states. If the industry can show that they wish to promote responsible gaming, then that will help persuade some states to take the plunge.
One area is ensuring that customers are given the message to only gamble what they can afford to lose. Equally important is that the gambling sites themselves take swift action when they see customers spending and losing high amounts.
In the UK, there have been cases where betting companies haven’t been doing this. The UK Gambling Commission have issued fines worth millions of pounds to companies such as Entain (who are also active in the US market) and 888 who have been guilty of allowing customers to bet far too much and not always question where the funds are coming from.
2023 looks like being another successful year for the US gambling industry. Betting sites know that this is an opportunity they cannot blow. Ensuring that they are seen as an industry that cares for its customers is a New Year’s resolution that has to be kept.
Award-winning fast-betting content provider strengthens its position in the region with the latest hire
BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
BetBreak.org has published “When and How to Take a Time-Out from Sportsbetting,” a brand-new workbook designed to help readers understand how taking a break – of any duration – from sports betting can be transformational for their mental health, financial health, and relationships with friends and family.
“This workbook and self-study guide is for anyone who wants to explore their relationship with gambling and it’s especially for those who are wondering whether it might be time for a break from sports betting,” said addiction expert Dr. Jeffrey Reynolds.
The workbook includes information about how to know if you are ready to change, tips for curbing your sports betting if you aren’t ready to quit, setting SMART goals, and limiting access to the three things necessary to gamble. The guide also contains proven tools for managing cravings and urges, resources to regain control over your finances, strategies for dealing with guilt and shame as well as stress management tips.
“The BetBreak workbook is based on the science of behavior change and helps readers make the sustainable shifts in habits necessary to live life with more presence, focus, well-being and happiness,” Dr. Reynolds said.
SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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