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Promoting Responsible Gaming a Must for 2023

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2022 has been another good year for American gambling companies. More states have made sports betting legal and several have also gone across the border to launch in Ontario. Will 2023 be as good?

The new year is guaranteed an exciting beginning for American gamblers. After a long wait, legal sports betting will be launched in Ohio on January 1.

With a tax rate of 10% (far lower than the 51% in New York), the top gambling businesses are all ready to enter the Ohio betting market. That includes DraftKings, BetMGM and FanDuel. The long awaited launch comes just in time for the NFL play-offs and of course the Super Bowl.

That should guarantee a busy start for legal sports betting in Ohio. It won’t quite mirror that seen in New York when they launched mobile sports betting at the start of 2022. The frustration of not being able to legally place bets in Ohio will be over.

It’s not just the gamblers who will be relieved. It has been a frustrating time for the state with neighbors Pennsylvania, Michigan and Indiana already having made sports betting legal and receiving millions in tax revenue.

Gamblers in the state will be eager to place bets on teams such as the Cincinnati Bengals and Cleveland Browns. There will also be plenty of wagers on college sports too. The estimates are that there will be around $90 million in taxes earned per year from sports betting, particularly online.

No longer will gamblers have to use offshore sports betting sites, again denying the state of Ohio tax revenue. That’s one of the most important factors in the sports betting revolution that has been taking place in the US.

When gamblers were unable to legally bet on sport, they registered with offshore sites. The problem with this was the lack of protection for customers. Now that an increasing number of US states have made sports betting legal, it is a different story.

Customer protection is important because sadly there are still some rogue sites out there. They have welcome bonuses that are nowhere near as good as they look. Wagering requirements or odds restrictions can be so strict that it’s hard to withdraw any cash from the bonus received.

With gambling companies having to be licensed they cannot get away with such behavior. If they do, then they are in serious danger of losing the license they have been waiting so long to receive.

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Another important area is that of responsible gaming. It is a worry that this new world of sports betting will lead to an increase in the numbers that become addicted to gambling.

Recently the leading gambling companies in the US agreed a 12-point pledge that sets up an industry benchmark re responsible gaming standards.

It’s an important step with the aim of ensuring that players are treated well. The main aims of the pledges are to produce a situation where online gaming is seen as fun and entertainment not a way of making money. It is important also to recognize the fact some players will develop problems and they need to be given support, particularly those who opt for self-exclusion.

The prevention of underage gambling is at the top of their pledges list. Others include having rules to games that are actually understandable. Online slots players will know that isn’t always the case.

Hopefully the pledges will see a safe gambling industry created in the US. Showing that the members of the industry can work together is important. There are still many states that are yet to make sports betting legal.

More will go down that route in 2023 but there are still several that are resisting the idea of doing so. The lure of tax revenue from gambling sites may become too strong for some states. If the industry can show that they wish to promote responsible gaming, then that will help persuade some states to take the plunge.

One area is ensuring that customers are given the message to only gamble what they can afford to lose. Equally important is that the gambling sites themselves take swift action when they see customers spending and losing high amounts.

In the UK, there have been cases where betting companies haven’t been doing this. The UK Gambling Commission have issued fines worth millions of pounds to companies such as Entain (who are also active in the US market) and 888 who have been guilty of allowing customers to bet far too much and not always question where the funds are coming from.

2023 looks like being another successful year for the US gambling industry. Betting sites know that this is an opportunity they cannot blow. Ensuring that they are seen as an industry that cares for its customers is a New Year’s resolution that has to be kept.

 

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports†in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,†said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,†added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

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California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

 

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â€

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â€

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Gaming Americas Q4 Meetup (20 Nov, 2024)

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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