SharpLink Gaming, a pioneer of targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, announced that the Company’s state regulatory initiatives have resulted in SharpLink being licensed and/or authorized to operate in 21 U.S. states, the District of Columbia and Ontario, Canada.
In association with its regulatory compliance efforts, the Company has also formed direct affiliate marketing partnerships with virtually every major sportsbook legally operating in the US, including BetMGM, DraftKings, Caesars, Fan Duel, Bet365, Tipico, Unibet, and WynnBet, among others.
Rob Phythian, Co-Founder and CEO of SharpLink, said: “Pursuing authorization to legally operate in states that have approved online sports betting has been paramount to our Company achieving our ultimate aim of becoming the preferred gamification, conversion technology and online marketing partner to sports media operators, teams, leagues and sportsbooks in the United States and Canada. We believe that the achievement of this major milestone, earlier than initially anticipated, has the potential to accelerate our long-term growth strategy.”
“Our previously announced acquisition of SportsHub, which is subject to the approval of our shareholders, will give SharpLink access to a large and loyal base of fantasy sports fans and a thriving ecosystem of cash players. Based on studies that confirm fantasy sports fans who reside in legal states are also becoming enthusiastic online sports bettors, we believe there is an opportunity for SharpLink to seamlessly integrate compelling sportsbook offers within all aspects of the user experience, thus driving potentially greater growth for our Company in the future,” Phythian added.