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Canada

Saskatchewan to Launch PlayNow.com in November

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Saskatchewan’s first and only legal online gaming and sports betting site, PlayNow.com, will be available to Saskatchewan residents beginning Thursday, November 3, 2022.

SIGA will be the official operator of PlayNow.com in Saskatchewan as per an operating agreement with SaskGaming.

“We are excited to be the exclusive provider of Saskatchewan’s first and only legal online gaming site, which will provide a safe and secure option for residents to play their favourite casino games and bet on their favourite sports teams online,” said SIGA President and CEO Zane Hansen.

“The rollout of online gaming and single event sports betting opens up new casino entertainment options for residents. The launch timing is also ideal with Saskatchewan hosting this year’s Grey Cup in November,” said SaskGaming President and CEO Susan Flett.

“Residents will be pleased to know that when they play on the PlayNow.com site, the proceeds are reinvested back into the province unlike other grey market sites. Similar to the existing brick-and-mortar casinos in the province, all net proceeds from the PlayNow.com site are reinvested back into Saskatchewan,” Hansen said.

Additionally, PlayNow.com has partnered with the Saskatchewan Roughriders, in a sponsorship agreement for PlayNow.com. The Riders will be featuring the PlayNow.com logo on their jerseys.

“We are excited to welcome PlayNow.com as a valued partner and newest member of our strong Rider Nation,” said Saskatchewan Roughrider Football Club President & CEO Craig Reynolds.

PlayNow.com in Saskatchewan is provided by BCLC and is based on British Columbia’s successful PlayNow.com business model, with many of the same entertaining casino and sports-betting products, supported by world-class vendors and their strategic partnerships with BCLC.

Saskatchewan will be the third province to use BCLC’s PlayNow.com platform, which is the only gambling website in North America and one of few in the world with dedicated responsible-gambling specialists – known as GameSense Advisors – available via live chat to support safer play online. PlayNow.com meets high standards for safety, security, technical integrity, age verification, and responsible gambling.

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The Federation of Sovereign Indigenous Nations (FSIN) and the Province entered into an innovative agreement in September 2021, which enabled SIGA to bring PlayNow.com to Saskatchewan. The agreement is the first of its kind in Canada and further strengthens the partnership between the FSIN and the Province in Saskatchewan’s gaming sector.

“This historical partnership, is the first of its kind, with a First Nations operator for online gaming with revenue sharing between First Nations and the Province. This will provide many economic benefits to the residents of the province and our First Nations communities,” said FSIN Chief Bobby Cameron.

Canada

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Canada

Pinnacle Ontario live with CasinoEngine in North America debut

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Pinnacle Ontario live with CasinoEngine in North America debut

 

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Canada

Prime Skill Games Inc. Official Response to AGCO Press Release

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Prime Skill Games Inc. Official Response to AGCO Press Release

 

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

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