Bayes Esports and Bet365 Expand to US, Launch Esports Betting Products in New Jersey and Colorado

Bayes Esports has become a licensed sports betting supplier in New Jersey and Colorado. This makes Bayes Esports the first registered supplier in the US to leverage official esports live data directly from a game publisher, to support the next generation of online betting experiences.

With Bayes Esports now being a licensed esports data supplier in New Jersey and Colorado, the process for betting operators getting registered in these states has become significantly easier. It has paved the way for them to offer esports betting services with the integrity of esports in mind. Frontrunners are going to be bet365, who are expanding their partnership with Bayes Esports to the US, building on a tech stack that has established itself as one of the industry’s guiding offerings.

Bayes Esports is leading the charge in shaping the legislation that will allow live online betting in 31 U.S. states, and esports betting in 9. The company is actively working together with the relevant governing bodies and legislative powers, such as the Nevada Gaming Control Board, to deliberate on how these legislations can be formed to ensure live online betting and esports betting can be offered legally and responsibly.

“Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the U.S. market and that we were looking to become a licensed betting supplier. Today, just a couple of months later, we have kept our promise. The betting market in the U.S. is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future. Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly,” Amir Mirzaee, COO and Managing Director of Bayes Esports, said.