Affiliate Industry
The affiliate marketing opportunity in the US
Justin Stempeck, Chief Strategy Officer at Compliable
Since the beginning of the year, four US states have legalized (but not launched) online sports betting, taking the total number to 26, with six states also allowing online casino. Since the repeal of PASPA in 2018, we have seen rapid growth of the market with no signs of the expansion slowing down. Several states are expecting to open in the near future, with Kansas just recently launching, Massachusetts actively drafting regulations, Maryland positioning itself for a late 2022 launch and Ohio a fast follow in January 2023. California, one of the largest states in the US, is going to the polls on November 8th to consider two competing sports betting measures, a vote closely watched by all industry stakeholders.
The US market presents lucrative opportunities for operators around the globe, but it also offers other sectors of the ecosystem the possibility to profit from this exciting development, including global marketing affiliates.
As many will have already discovered by now, keeping track of the different rules, regulations and licensing requirements of each US state is a daunting task, and many affiliates may not have the resources or expertise in this space that established operators have, as few European countries have implemented regulation of this scale for the sector.
At Compliable, we provide a licensing platform for all gaming entities, including affiliates, to navigate through the complex regulatory landscape in the US as more states allow online gambling. From our experience and through conversations with affiliates, there are a few common questions and concerns about entering the US and there are several steps companies can take to simplify the process and ensure speed to market.
For a marketing affiliate that originates from outside the US, it is important to know that, prior to obtaining a vendor license to operate in most US states, regulators generally require that the business register with a state office (typically the Secretary of State). With this process handled by a non-gaming agency, it will delay your vendor license application if it is not in place before you submit your application with the gaming regulators, so it is crucial to give yourself enough time to avoid unnecessary delays.
Not every state requires affiliates to hold a license, however, and definitions can differ. It is crucial to do the research to determine what license type is needed, if any, as the application process is time consuming and involves significant paperwork. Once you have established that you need a license and you are ready to start the process, it is beneficial to carefully read through all the questions and fully understand what documents you will need before starting, as this will allow for a much more streamlined application.
Do not rush the through the forms and review them for accuracy and completeness, as common mistakes or simply failing to answer a question can lead to an application being rejected. Regulators do not want to spend time on incomplete applications, and they will be returned if not completed fully, delaying the time it will take for the business to get up and running.
Finally, an existing business partnership with an operator can significantly boost your chances of obtaining a license. Most regulators ask about this, as they only want to consider license applications of companies that already have existing relationships – it highlights the readiness and commitment to operating a serious business in the state. Locate your contract with your betting partner and be prepared to attach it as an exhibit to any licensing application.
The US licensing landscape can be a minefield but the opportunities for operators and vendors in the country are great. With thorough research and planning, the process to getting licensed and getting your business fully operating can become easier and more streamlined.
As more states consider regulating online betting and gaming over the next few years, it is an extremely exciting time to place a wager on the US market.
Affiliate Industry
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
2025 Tech Trends Report: Info-Tech Research Group Unveils New Insights on the Future of AI, Quantum Computing, and Cybersecurity
Info-Tech Research Group’s newly released Tech Trends 2025 report highlights six pivotal trends poised to transform the IT landscape in the coming year. As the pace of technological innovation accelerates and organisations are facing unprecedented challenges and opportunities, the firm’s report provides insights into how IT leaders can harness technologies like artificial intelligence (AI), quantum computing, and cybersecurity while mitigating the risks they introduce.
Historically, chief information officers (CIOs) have been tasked with preserving the integrity of an organisation’s past through meticulous recordkeeping. However, in 2025, the global IT research and advisory firm reports that the role of the CIO will evolve as the focus shifts from maintaining the past to forecasting the future. With the rise of generative AI and the impending era of quantum computing, Info-Tech explains that CIOs will need to increasingly adopt forward-thinking strategies to anticipate and simulate future business scenarios.
‘Across the UK, we’re witnessing a transformative shift driven by technological advancements, including in both AI and quantum computing,’ says Nora Fisher, senior vice president of global market programs at Info-Tech Research Group. ‘Sectors such as financial services and healthcare are harnessing the potential of generative AI to enhance customer experiences and operational efficiency. As organisations continue to embrace AI-driven innovations, balancing data security, privacy, and governance remains a top priority.’
The Tech Trends 2025 report is informed by Info-Tech’s Future of IT 2025 survey. The survey gathered responses from nearly 1,000 IT decision-makers globally between March and July 2024, with contributions from key regions such as the UK, the United States, Canada, and APAC, and representation from 17 industries, including financial services, healthcare, government, and manufacturing. In addition, expert interviews conducted with representatives from organisations such as the Blockchain Research Institue, Nubinary, Kyield, SAS, Xprize Quantum, IBM Quantum Industry & Technical Services, HP Inc., Voices.com, SWEAR, and the University of British Columbia offer in-depth case studies and real-world examples of how organisations are navigating these trends.
‘At the intersection of digital transformation and exponential AI growth, IT leaders are entering a new era where forecasting probable futures will be just as critical as reporting on the past,’ says Brian Jackson, principal research director and lead author of the report. ‘Our 2025 Tech Trends report provides a roadmap for organisations to harness AI, quantum computing, and cybersecurity solutions to stay ahead of the curve.’
The six key tech trends identified by Info-Tech Research Group for 2025 are:
- AI Avatars and Chatbots:
Generative AI is making it increasingly difficult to distinguish between human and AI-generated interactions. AI avatars and chatbots, now integrated into many enterprise systems, are transforming user experiences and the way organisations handle customer service, software development, and marketing. However, the rise of deepfakes presents new security threats, raising the need for robust AI detection and defence mechanisms. According to Info-Tech’s Future of IT 2025 survey, 70% of respondents are already using generative AI chatbots, with Microsoft Copilot leading adoption at 78.84%. - Deepfake Defense:
With the increasing sophistication of AI-generated digital humans, deepfakes are becoming a powerful tool for fraud and misinformation. IT leaders are prioritising AI-powered detection tools and content authentication methods, such as blockchain, to combat the rising threat of AI-powered cyberattacks and ensure the integrity of their data. AI ranks as the second-most disruptive force to business operations, just behind talent shortages, with a disruption risk score of 3.55 out of 5, according to Info-Tech’s findings. - Quantum Advantage:
Quantum computing has moved beyond theoretical exploration and is now accessible through cloud platforms, enabling real-world business experiments. As organisations begin leveraging quantum hardware to solve complex problems, industries such as media, government, and financial services are leading the charge in quantum investments. Thirty-three percent of organisations in the media, telecom, and technology sectors are investing in quantum computing, followed by 27% in the public sector and 20% in financial services. - Post-Quantum Cryptography:
With the threat of quantum computers breaking current encryption methods looming on the horizon, organisations must prepare for “Q-day.” The adoption of post-quantum cryptography is now a critical priority, particularly for industries handling sensitive data, such as finance, healthcare, and government. Info-Tech reports that 31% of advanced IT departments plan to invest in post-quantum cryptography before the end of 2025, compared to 16% of average IT departments. This preparedness is critical as organisations face increasing risks from ‘Harvest Now, Decrypt Later’ cyberattacks. - Expert Models:
As AI matures, organisations are increasingly developing custom AI models tailored to their specific industries. These expert models improve the accuracy and relevance of AI outputs, enabling businesses to derive exponential value from AI investments. Info-Tech reports that 80% of high-maturity IT departments, or “Transformers,” have already invested in AI or plan to do so by the end of 2025, compared to 72% of average IT departments. Higher maturity firms are also twice as likely to expect exponential value from AI by 2025. - AI Sovereignty:
While AI offers significant opportunities, it also poses risks to industries such as music, news, and customer service. The firm explains in the report that organisations are focusing on balancing AI adoption with governance and control to protect sensitive data, reduce costs, and ensure AI performance. By 2026, more companies will run localised AI models to improve cost-effectiveness and maintain control over their AI initiatives. Privacy and security concerns top the list of factors influencing AI investment decisions, with 65% of respondents citing it as a key consideration.
‘Our survey data and expert interviews show a clear path forward for organisations to not only adopt these emerging technologies but also navigate the challenges they bring,’ says Jackson. ‘By understanding the risks and opportunities associated with AI, quantum computing, and cybersecurity, IT leaders can make informed decisions that will drive both innovation and security.’
As organisations prepare for the future of IT, Info-Tech’s Tech Trends 2025 report provides the strategic guidance needed to stay competitive and secure. From leveraging AI avatars and quantum computing to safeguarding data with post-quantum cryptography, the firm advises that IT leaders must act now to future-proof their operations in the coming months.
Download and read the full Tech Trends 2025 report for more insights for the year ahead.
For media inquiries or interview requests with Brian Jackson, lead author of the 2024 report and an expert on emerging technology trends, please contact [email protected].
-
Gaming6 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
-
Latest News7 days ago
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery
-
Latest News7 days ago
THE UNIT TO STEP UP EXPANSION PLANS WITH OPENING OF NEW YORK CITY OFFICE
-
Canada6 days ago
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
-
Latest News7 days ago
PENN Entertainment Launches New Hollywood Casino App in Pennsylvania
-
Latest News3 days ago
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
-
Gambling in the USA2 days ago
Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market
-
Gambling in the USA4 days ago
Arizona’s Tribal Gaming Contributions Reach $42.5 Million in Q2 FY2025