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Betr Launches World’s First Micro-betting App

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Betr Announces Exclusive Media Partnership with The Cavinder Twins

 

Betr has launched the Betr app, the world’s first micro-betting-focused app, which features a user experience exclusively focused on enabling users to predict the outcomes of every moment of every sporting event.

This includes every pitch and at-bat of all MLB games, and every play and drive of all NFL and College Football games.

The app is initially available nationwide as a free-to-play experience and will be available in select states for real money betting over the coming months as Betr obtains licenses and regulatory approval throughout the US. In the free-to-play experience, users can wager coins which can be redeemed for real prizes.

“We are thrilled to announce the launch of the Betr app today. We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting. While this is very much an initial version that will get considerably betr over time, we believe the experience released today provides a glimpse into the future of sports betting in the US – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before,” Joey Levy, Founder & CEO of Betr, said.

“The future of the sports betting industry is finally here. What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditized legacy sportsbook product. Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world,” Alex Ursa, Head of Product at Betr, said.

Betr also announced that one user who downloads the app and correctly predicts the first play of the NFL season – Run or Pass – will win a free Betr branded Jeep Wrangler.

Betr recently announced a partnership with the Hall of Fame Resort & Entertainment Company which allows them to initially roll out the real money version of the app in Ohio. The company will soon be announcing additional market access partnerships covering its real money betting launches in other states.

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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