Latest News
Things to take into consideration when choosing the best Michigan online casinos

Michigan is one of the states that has legalized online gambling. This means that there are now many online casinos that Michigan residents can choose from. With so many options, it can be difficult to decide which one is the best for you.
In this blog post, we will discuss some things to take into consideration when choosing an online casino in Michigan. We hope that this will help you narrow down your choices and find the perfect casino for you.
Online casinos in Michigan
Since the legalization of online gambling in Michigan and across the USA, many casinos have popped up. This can be both good and bad. On the one hand, you now have a lot of options to choose from. On the other hand, it can be difficult to decide which one is the best for you.
Thankfully, punters in Michigan can look at several additional aspects when it comes down to trying to identify and select the right casino for all of their wagering and gaming needs. We have identified some of the most important below:
Security and legality
One of the first things to consider is how secure and legal the platform is. Make sure that the Michigan Gaming Control Board licenses the casino. This will ensure that it meets all the necessary requirements and is safe for you to use. By doing so, you can be sure that your personal and financial information is protected.
Consider the types of games you want to play
It is also important to consider what type of games you want to play. Many different online casinos offer a variety of games. Some casinos specialize in slots, while others offer a more diverse selection of games. If you know what type of games you want to play, it will be easier to find a casino that offers them.
What promotions and bonuses are being offered
Another thing to consider is the bonus and promotions that each casino offers. Many online casinos offer Welcome Bonuses and other promotions to attract new players. These bonuses can give you extra money to play with or free spins on slots or other games. Make sure to consider and fully understand the terms and conditions of these bonuses before claiming them in order to avoid any surprises that may be a shock if they were to happen.
Customer support
Finally, take a look at the customer support that each casino offers. You should be able to contact customer support if you have any problems with your account or if you need help with anything else. The best online casinos will have friendly and helpful customer support staff that are always willing to help.
Of course, there are many other things that can be done, with it possible to read a number of reviews in order to help you make the right choice!
Why are there so many options available to choose from now?
As already highlighted, Michigan was one of the first states to decide to amend the regulations that once existed following the ruling in 2018 by the Supreme Court. As a result, we have seen a huge change that appears to have been welcomed by residents of the Great Lake state.
Indeed, when you have options where you can see the likes of BetRivers Michigan casino stepping into the scene with great perks, it is hardly a surprise that many online casino players are enjoying the industry in their vast numbers.
Naturally, as more and more people cotton on to the fact that they can easily access these platforms, it is expected that the number of people signing up and playing will only continue to increase in the coming months and years.
What are the benefits of a legalized online casino industry?
There are many benefits that have been linked with the online casino industry being legalized in Michigan, with many of them benefiting the socio-economics of the state.
One of the main ones is that it has led to an increase in tax revenue for the state. This is because people have to pay taxes on their winnings when they gamble. According to the figures provided by Play Michigan, online casinos have the following metric concerning taxation:
- 20% tax for gross revenue less than $4 million
- 28% tax for gross revenue greater than $12 million
Since the activity became legal, we have seen the Great Lake State generate more than $1.77 billion in its lifetime, with almost $460 million raised in tax dollars that benefit the state and local governments. Indeed, this money that has been generated can then be used to improve and enhance key services and infrastructure that can help to improve the lives of those who reside in the area.
Another benefit is that it has created jobs for people in Michigan. Online casinos need employees to run them, from customer service staff to software developers. This has helped boost the Michigan economy and create more opportunities for people who live there. The reduction in unemployment also means there has been a reduction in poverty, which can make the state appear more attractive to investors and other prospective businesses in the future.
Finally, legalizing online gambling has also helped to keep people safe. Before, people had to go to physical casinos if they wanted to gamble, which could be dangerous. Now, they can do it from the comfort and safety of their own homes. This has made gambling a much safer activity for everyone involved.
Final Thoughts
There are a number of things that you need to take into consideration when choosing the best Michigan online casinos. These include the games that are available, the bonuses and promotions on offer, the banking options, and the customer support. By considering all of these factors, you can be sure that you will find the perfect online casino for your needs.
Latest News
WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.
The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.
With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.
Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.
There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.
Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.
There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.
Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.
As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.
Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.
The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.
By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.
Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.
“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.
“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.â€
Interviews
Sweepstakes’ next chapter: Exploring global potential, US regulations and player preferences

Sweepstake casinos have seemingly come out of nowhere to dominate the discourse across the US. We spoke to a number of providers who have entered the space to see what their expectations are, and how far the sweeps vertical can go alongside the traditional casino experience.
With/ Rory Kimber, Commercial Director at LuckyStreak, Daniel Mitton, Chief Business Development Officer at Sweepium and Allan Turner CEO at Cogniplay
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What games are best received by sweepstake customers? Traditional games or more gamified titles such as boosted multipliers or big jackpot games?
RK: I would say that for live dealer, it’s a traditional genre of games that are popular with sweepstakes casinos players, and as we’ve seen, particularly Blackjack. US players are more likely to play in land-based casinos, so the authentic and human aspects of live dealer games naturally resonate well.
We’ve seen a big uptake of all our core games, which was gratifying, but that’s not to say the gamification aspect doesn’t play a role, as our leaderboards and tournaments are popular and very effective, particularly with this segment of players that are looking for more than just gameplay.
In slots it seems to depend on the brand; some operators bring in players who want traditional maths and features but an increasing number are seeing strong performance from new games with unique features that never lose your attention for a second. The providers that create games with sweepstakes players in mind will be more likely to see success.
AT: What we’re seeing is that players seem to lean towards games that feel quite traditional and familiar to them in most cases. Although, they often come with features like fixed jackpots that scale with your bet, which adds a bit more excitement to their playing experience. I would say that users are gradually getting more experimental over time, and as the prevalence of non-US based games providers increases on sweeps sites, with them applying the sweeps mechanic to their games, innovation is certainly speeding up, and this is being embraced by users.
DM: What we’re seeing from the U.S. audience is a clear preference for high-energy, feature-rich games. Titles that include interactive mechanics, boosted multipliers, or big-event style moments consistently drive the most engagement. These kinds of experiences are more immersive, more social and they give players a sense of momentum and excitement.
That said, traditional slots and classic-style games still play an important role especially as an entry point for new users. Over time, players really respond to content that feels fresh, dynamic and packed with surprises. It’s not just about spinning, it’s about participating in an entertainment experience.
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Do you tweak titles to be unique to sweepstake casinos, or does the same product respond well on traditional online casinos and social?
AT: Right now, we mostly work with studios to handle any tweaks, though in general, the classic versions of games tend to perform well across different platforms. One area that we do see more interest in the sweeps market, is in things like fishing and shooting-style games, which have a real captive audience in the US, due to the history of fish table games in the market. One tweak that a lot of brands are employing is asking their game providers to create branded games for them, which in a lot of cases tends to perform very well, particularly for the more well-known brands.
RK: We tweak our games to be compliant first and foremost, but in terms of the actual gameplay in the Live games, it’s pretty much the same.
For social casinos in particular, there are necessary changes because the number of coins people win can be enormous, so that requires some thought too. For slots, we’ve seen our providers make sure the fastest gameplay settings are defaulted, along with all their features enabled that some regulated markets don’t allow, but really a lot of the time the gameplay experience is comparable.
That being said, providers who build sweepstakes and social titles from the ground up do go about things in a different way and have those players front of mind throughout the development process and that has been successful.
DM: We’ve found that the core product translates well across both traditional online and sweepstakes platforms especially when it comes to high-quality, well-designed games. The fundamentals of engaging gameplay, strong visuals and smooth mechanics resonate just as strongly with sweepstakes players as they do in real-money or social environments.
That said, there are subtle but important differences in how players engage. In sweepstakes, we tend to see more interest in longer session times, progress-based features and community-driven elements, which slightly shifts how we position and present the content. For example, boosted multipliers and timed events do especially well in the sweeps format because they align with that desire for ongoing entertainment and personal achievement.
Ultimately, a strong core game can succeed in both spaces. It’s about making the right adjustments to match player expectations keeping the experience fresh and engaging.
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Do you think sweeps will become as popular throughout Europe as they are in the US?
RK: I think the elephant in the room is regulation. Sweepstakes are a popular product but are inextricably linked to what local regulation allows. For European markets where the real money industry has experienced stringent regulations I believe there is a space for sweepstakes casinos to come in and give players an experience more comparable to what they enjoyed a few years ago. I’m no expert on the legalities of sweeps in each of these jurisdictions but I’d be very surprised if they don’t gain a foothold in the European market somewhere.
DM: There’s definitely potential but the dynamics are different. In the U.S., the appeal of sweepstakes is closely tied to accessibility and the ability to engage across most of the country, on a state by state basis. That’s given the model a unique edge in the U.S. market.
In Europe, where the digital entertainment and gaming landscape is already well-established, the path might look different but I do think there’s room for growth, especially in areas where lightweight, low-barrier gaming experiences are in demand. The key will be localization, cultural relevance and regulatory framework. The model works best when it speaks directly to the habits and preferences of each market.
AT: Personally, I think it’s all about how market conditions change in Europe in the coming years, particularly with regards to regulation. In the US sweeps has become particularly popular because it has filled the void left by the fact there are still so few regulated states for real-money gaming. Does this void exist in Europe in the same way? Well, no, not in most countries, not now anyway. However, should regulators continue their current path to over-regulation, who knows how that will end up. There are already several sweeps’ sites operating in a few European markets, that are already quite over-regulated, and that trend could well continue apace.
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Sweepstake casinos have shot to popularity in a swift time frame. Where do you think they’ll be in 5 years’ time?
AT: This is the billion-dollar question on everyone’s lips right now, with regards to sweeps, it’s certainly a question we get asked a lot! Obviously, there is a lot of noise about sweeps at the moment, and a huge number of variables to consider, and its’ anyone’s guess how it will all turn out in the end. Ultimately there is a huge demand in the US for online gaming products, and it seems logical, as part of free market economic theory that unless regulated gaming can progress much more quickly than it is now.
RK: Well again the obvious answer is what US regulators do – both in terms of the speed of opening up new states to online casinos, to how they respond to the growth of the sweepstakes sector. If things carry on largely the same I can see sweepstakes being at a similar level in terms of market share, perhaps even growing as more providers and new operators enter the market and improve the product offering.
I think overall it will be a balance, as certain areas in the US close off sweepstakes, other markets round the world will open up, so I see a steady path ahead on a global level – although perhaps not a repeat of the explosion we’ve just witnessed. Social is a different kettle of fish: I believe it will continue to grow rapidly and become linked in more interesting ways with the acquisition activities and loyalty programmes of real money gambling companies, whether they be land based or online.
DM: Looking five years ahead, I see sweepstakes platforms evolving into full-scale entertainment hubs. The future isn’t just about gameplay, it’s about creating connected, content-rich environments that bring together digital experiences, creator-driven events and community engagement.
We’re building platforms where people don’t just come to play, they come to interact, explore and be part of a larger digital culture. That could mean live-hosted experiences, interactive tournaments or even crossovers with music, sports or media. The sweepstakes format is incredibly flexible and that gives us the ability to adapt fast and scale with the culture. In short, we’re not just part of the digital entertainment world, we’re helping shape where it’s going next.
Canada
High Roller and Playtech Announce Strategic Partnership

High Roller Technologies and Playtech announced a strategic partnership for Ontario, Canada, that will see Playtech provide its industry-leading technology to power High Roller’s platform and premium brand, ensuring a seamless, high-quality experience for players in the region.
Ben Clemes, Chief Executive Officer at High Roller, said: “Collaborating with Playtech in Ontario is an exciting step for High Roller as we continue to grow and evolve. Playtech’s well-established technology will be instrumental to our mission of providing a world-class entertainment experience for our players.â€
Sergey Harutyunyan, Chief Revenue Officer at Playtech, said: “We are delighted to partner with High Roller as they expand into Ontario. Playtech’s technology is designed to support operators in regulated markets, and we look forward to working together to provide High Roller’s players with safe, innovative, and engaging gaming experiences.â€
Ontario represents a key market for both companies, featuring a robust regulatory framework and fast-growing player base. Recently, High Roller announced the submission of its Internet Gaming Operator license application for Ontario, and subject to licensing and regulatory approval, High Roller anticipates launching live operations in H2 2025.
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