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Things to take into consideration when choosing the best Michigan online casinos

Michigan is one of the states that has legalized online gambling. This means that there are now many online casinos that Michigan residents can choose from. With so many options, it can be difficult to decide which one is the best for you.
In this blog post, we will discuss some things to take into consideration when choosing an online casino in Michigan. We hope that this will help you narrow down your choices and find the perfect casino for you.
Online casinos in Michigan
Since the legalization of online gambling in Michigan and across the USA, many casinos have popped up. This can be both good and bad. On the one hand, you now have a lot of options to choose from. On the other hand, it can be difficult to decide which one is the best for you.
Thankfully, punters in Michigan can look at several additional aspects when it comes down to trying to identify and select the right casino for all of their wagering and gaming needs. We have identified some of the most important below:
Security and legality
One of the first things to consider is how secure and legal the platform is. Make sure that the Michigan Gaming Control Board licenses the casino. This will ensure that it meets all the necessary requirements and is safe for you to use. By doing so, you can be sure that your personal and financial information is protected.
Consider the types of games you want to play
It is also important to consider what type of games you want to play. Many different online casinos offer a variety of games. Some casinos specialize in slots, while others offer a more diverse selection of games. If you know what type of games you want to play, it will be easier to find a casino that offers them.
What promotions and bonuses are being offered
Another thing to consider is the bonus and promotions that each casino offers. Many online casinos offer Welcome Bonuses and other promotions to attract new players. These bonuses can give you extra money to play with or free spins on slots or other games. Make sure to consider and fully understand the terms and conditions of these bonuses before claiming them in order to avoid any surprises that may be a shock if they were to happen.
Customer support
Finally, take a look at the customer support that each casino offers. You should be able to contact customer support if you have any problems with your account or if you need help with anything else. The best online casinos will have friendly and helpful customer support staff that are always willing to help.
Of course, there are many other things that can be done, with it possible to read a number of reviews in order to help you make the right choice!
Why are there so many options available to choose from now?
As already highlighted, Michigan was one of the first states to decide to amend the regulations that once existed following the ruling in 2018 by the Supreme Court. As a result, we have seen a huge change that appears to have been welcomed by residents of the Great Lake state.
Indeed, when you have options where you can see the likes of BetRivers Michigan casino stepping into the scene with great perks, it is hardly a surprise that many online casino players are enjoying the industry in their vast numbers.
Naturally, as more and more people cotton on to the fact that they can easily access these platforms, it is expected that the number of people signing up and playing will only continue to increase in the coming months and years.
What are the benefits of a legalized online casino industry?
There are many benefits that have been linked with the online casino industry being legalized in Michigan, with many of them benefiting the socio-economics of the state.
One of the main ones is that it has led to an increase in tax revenue for the state. This is because people have to pay taxes on their winnings when they gamble. According to the figures provided by Play Michigan, online casinos have the following metric concerning taxation:
- 20% tax for gross revenue less than $4 million
- 28% tax for gross revenue greater than $12 million
Since the activity became legal, we have seen the Great Lake State generate more than $1.77 billion in its lifetime, with almost $460 million raised in tax dollars that benefit the state and local governments. Indeed, this money that has been generated can then be used to improve and enhance key services and infrastructure that can help to improve the lives of those who reside in the area.
Another benefit is that it has created jobs for people in Michigan. Online casinos need employees to run them, from customer service staff to software developers. This has helped boost the Michigan economy and create more opportunities for people who live there. The reduction in unemployment also means there has been a reduction in poverty, which can make the state appear more attractive to investors and other prospective businesses in the future.
Finally, legalizing online gambling has also helped to keep people safe. Before, people had to go to physical casinos if they wanted to gamble, which could be dangerous. Now, they can do it from the comfort and safety of their own homes. This has made gambling a much safer activity for everyone involved.
Final Thoughts
There are a number of things that you need to take into consideration when choosing the best Michigan online casinos. These include the games that are available, the bonuses and promotions on offer, the banking options, and the customer support. By considering all of these factors, you can be sure that you will find the perfect online casino for your needs.
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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

Premium esports betting solution supplier expands presence in the growing Brazilian market
DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.
The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.
Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.
Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”
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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

“Movers and Shakers†is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers†is your go-to source for staying ahead in the rapidly evolving iGaming landscape.Â
The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event. Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.
Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.
By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.
Unmatched Authenticity
With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.
Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.
This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.
So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.
By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.
Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.
This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.
Increased Promotional Lifespan
Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.
When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.
This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.
A Human Approach to Modern Marketing
As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.
It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way
Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.
Author: Troy Paul CEO and Founder of SGG Media.
Compliance Updates
Altenar gains ground in Brazil with virtual sports certification

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.â€
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