Betsson Signs Sponsorship Deal with Athletico Paranaense

Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense.

Betsson will feature on the lower back of the club’s shirt, with the deal running until the end of 2023. The brand’s logo will additionally be visible on the team’s women’s kit. The partnership between Athletico and Betsson also provides bonuses for Athletic fans within the betting platform.

Mauro Holzmann, Athletico Paranaense Commercial, Institutional Relations and Marketing Director, said: “We are delighted to have Betsson as a sponsor. A company operating worldwide with expansion projects that coincide with Athletico’s goals of becoming a reference in football. We are sure that we will do great projects together.”

Andre Gelfi, Managing Partner of Betsson in Brazil, said: “Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position online betting as a serious and safe entertainment platform. It also serves to further increase our brand recognition in the South region of Brazil.”